Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
Feature | Littledata | Wunderkind |
---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Founder owned and led | ✔️ | |
Server-side tracking | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | |
Works with platforms other than Shopify | ✔️ |
Littledata offers a 30-day free trial, is founder-owned, and provides fully automatic, no-code setup, making it user-friendly for Shopify Plus brands. Its server-side tracking and automatic checkout step tracking enhance data accuracy and customer insights. In contrast, Wunderkind focuses on AI-driven performance marketing and works with various platforms but lacks the same level of Shopify-specific automation. Littledata's emphasis on ease of use and tailored features for Shopify brands gives it an edge, particularly for DTC brands looking to streamline data collection and boost revenue efficiently.
Littledata | Wunderkind | |
---|---|---|
Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs." |
Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue." |
Link | Read more reviews | Read more reviews |
Store size | Littledata | Wunderkind |
---|---|---|
50 orders / month | $39 | $ |
500 orders / month | $149 | $ |
5,000 orders / month | $349 | $ |
20,000 orders / month | $799 | $ |
Destination | Littledata | Wunderkind |
---|---|---|
Klaviyo | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ |
Google Analytics | ✔️ | |
Meta Ads | ✔️ | |
TikTok | ✔️ | |
✔️ | ||
Google Ads | ✔️ | |
Segment | ✔️ |
Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, and Segment, in addition to Klaviyo and Attentive. This allows for comprehensive tracking across multiple platforms, enhancing data integration and analysis. In contrast, Wunderkind focuses primarily on Klaviyo and Attentive, which limits its tracking capabilities to email and SMS marketing. Thus, Littledata provides a more extensive solution for multi-channel tracking, while Wunderkind specializes in optimizing customer engagement through targeted messaging platforms.
Feature | Littledata | Wunderkind |
---|---|---|
Identity resolution | ||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Tracked client-side | ✔️ | |
Added to Cart trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Reliable via Shopify's servers | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Unreliable tracking of button clicks | ✔️ | |
Checkout Started trigger | ||
✔️ |
Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, including detailed documentation for GDPR/CCPA opt-out processes, ensuring compliance. Unlike Wunderkind, which only focuses on identity enhancement through cookies, Littledata also prevents the addition of new emails to your marketing list, maintaining list hygiene. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events provides a complete view of customer interactions, enhancing segmentation and targeting. This holistic approach makes Littledata a superior choice for CRM management compared to Wunderkind's more limited capabilities.