Littledata vs Wunderkind

Is Littledata or Wunderkind a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.


Wunderkind competitors

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.


Littledata vs Wunderkind comparison

FeatureLittledataWunderkind
Identity resolution to boost audiences✔️✔️
Customer data to marketing platforms✔️✔️
30 day free trial✔️minus
Founder owned and led✔️minus
Server-side tracking✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout steps✔️minus
No-code setup for Shopify Hydrogen✔️minus
Works with platforms other than Shopifyminus✔️

Littledata offers a 30-day free trial, is founder-owned, and provides fully automatic, no-code setup, making it user-friendly for Shopify Plus brands. Its server-side tracking and automatic checkout step tracking enhance data accuracy and customer insights. In contrast, Wunderkind focuses on AI-driven performance marketing and works with various platforms but lacks the same level of Shopify-specific automation. Littledata's emphasis on ease of use and tailored features for Shopify brands gives it an edge, particularly for DTC brands looking to streamline data collection and boost revenue efficiently.

Reviews comparison

Littledata vs Wunderkind's customer reviews

LittledataWunderkind
Example product review"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution.""I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs."
Example support review"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!""Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue."
LinkRead more reviewsRead more reviews

Cost comparison

Littledata vs Wunderkind's monthly subscription cost

Store sizeLittledataWunderkind
50 orders / month$39$
500 orders / month$149$
5,000 orders / month$349$
20,000 orders / month$799$

Supported data destinations

DestinationLittledataWunderkind
Klaviyo✔️✔️
Attentive✔️✔️
Google Analytics✔️minus
Meta Ads✔️minus
TikTok✔️minus
Pinterest✔️minus
Google Ads✔️minus
Segment✔️minus

Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, and Segment, in addition to Klaviyo and Attentive. This allows for comprehensive tracking across multiple platforms, enhancing data integration and analysis. In contrast, Wunderkind focuses primarily on Klaviyo and Attentive, which limits its tracking capabilities to email and SMS marketing. Thus, Littledata provides a more extensive solution for multi-channel tracking, while Wunderkind specializes in optimizing customer engagement through targeted messaging platforms.

Klaviyo comparison

Littledata vs Wunderkind's solution for Klaviyo

FeatureLittledataWunderkind
Identity resolution
Uses other marketing channel cookies to boost identity✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Never adds new emails to your marketing list✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️✔️
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Backwards compatible with Klaviyo templates✔️✔️
Reliable via Shopify's servers✔️minus
Enriched product info (e.g. category)✔️minus
Target the whole contents of the cart✔️minus
Unreliable tracking of button clicksminus✔️
Checkout Started trigger
✔️minus

Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, including detailed documentation for GDPR/CCPA opt-out processes, ensuring compliance. Unlike Wunderkind, which only focuses on identity enhancement through cookies, Littledata also prevents the addition of new emails to your marketing list, maintaining list hygiene. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events provides a complete view of customer interactions, enhancing segmentation and targeting. This holistic approach makes Littledata a superior choice for CRM management compared to Wunderkind's more limited capabilities.

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Wunderkind
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

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