Littledata vs Wunderkind

Is Littledata or Wunderkind a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites.


Wunderkind competitors

What is Wunderkind?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - connects Shopify to Klaviyo only, and is used by 1000 Shopify sites.


Overall Littledata vs Wunderkind comparison

FeatureLittledataWunderkind
Overall benefits
30 day free trial✔️minus
Fully privacy compliant✔️minus
Identity resolution / session enrichment✔️✔️
Server-side tracking✔️minus
Customer data to marketing platforms✔️✔️
Fully automatic, no code setup✔️minus
Automatic tracking of checkout extensibility✔️minus
Supported destinations
Google Analytics✔️minus
Meta Ads✔️minus
TikTok✔️minus
Pinterest✔️minus
Klaviyo✔️✔️
Google Ads✔️minus
Segment✔️minus

Klaviyo comparison

Comparing Littledata against Wunderkind's solution for Klaviyo

FeatureLittledataWunderkind
Identity resolution
Privacy compliant - visitor can opt out✔️minus
Does not use third-party email lists✔️minus
Uses other marketing channel cookies to boost identity✔️✔️
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info✔️minus
Backwards compatible with Klaviyo templates✔️minus
Trigger split by product category✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Tracked server-side✔️minus
Enriched product info✔️minus
Backwards compatible with Klaviyo templates✔️minus
Trigger split by product category✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Wunderkind
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Wunderkind work?

Wunderkind uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo only.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Wunderkind?

Wunderkind - formerly known as Bounce X - is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.

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