Littledata vs Wunderkind
Is Littledata or Wunderkind a better data solution for Shopify brands?
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
What is Wunderkind?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
Littledata vs Wunderkind comparison
| Feature | Littledata | Wunderkind |
|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  |
| Public statement of privacy compliance | ✔️ | |
| Server-side tracking | ✔️ | |
| Fully automatic, no code setup | ✔️ | |
| Automatic tracking of checkout extensibility | ✔️ | |
| No-code setup for Shopify Hydrogen | ✔️ | |
| Works with platforms other than Shopify | | ✔️ |
Littledata offers a comprehensive solution tailored for Shopify Plus brands, emphasizing ease of use with its fully automatic, no-code setup and a 30-day free trial. Its server-side tracking ensures privacy compliance and enhances identity resolution, allowing brands to effectively connect marketing channels with customer data. This is particularly beneficial for DTC brands looking to optimize revenue, as evidenced by its use by top brands like Rothy's and Jaxxon.
In contrast, Wunderkind provides a broader performance marketing solution that extends beyond Shopify, leveraging AI and data for customer acquisition and retention. While it also features identity resolution and customer data integration, it lacks the specific Shopify-centric functionalities like automatic checkout tracking and the no-code setup that Littledata offers.
Overall, Littledata is more specialized for Shopify brands, while Wunderkind serves a wider range of platforms.
Cost comparison
Littledata vs Wunderkind's monthly subscription cost
| Store size | Littledata | Wunderkind |
|---|---|---|
| 50 orders / month | $39 | $ |
| 500 orders / month | $149 | $ |
| 5,000 orders / month | $349 | $ |
| 20,000 orders / month | $799 | $ |
Supported data destinations
| Destination | Littledata | Wunderkind |
|---|---|---|
| Klaviyo | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ |
| Google Analytics | ✔️ | |
| Meta Ads | ✔️ | |
| TikTok | ✔️ | |
| ✔️ | | |
| Google Ads | ✔️ | |
| Segment | ✔️ | |
Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, and Segment, in addition to Klaviyo and Attentive. This allows for comprehensive tracking across multiple platforms, enhancing data integration and analysis. In contrast, Wunderkind focuses primarily on Klaviyo and Attentive, which limits its tracking capabilities to email and SMS marketing. Thus, Littledata provides a more extensive solution for multi-channel tracking, while Wunderkind specializes in optimizing customer engagement through targeted messaging platforms.
Klaviyo comparison
Littledata vs Wunderkind's solution for Klaviyo
| Feature | Littledata | Wunderkind |
|---|---|---|
| Identity resolution | ||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
| Never adds new emails to your marketing list | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | |
| Viewed Product trigger | ||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
| Tracked server-side | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Tracked client-side | | ✔️ |
| Added to Cart trigger | ||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
| Reliable via Shopify's servers | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | |
| Target the whole contents of the cart | ✔️ | |
| Unreliable tracking of button clicks | | ✔️ |
Littledata offers comprehensive benefits for tracking customers from Shopify to Klaviyo, including detailed documentation for GDPR/CCPA opt-out processes, ensuring compliance. Unlike Wunderkind, which only focuses on identity enhancement through cookies, Littledata also prevents the addition of new emails to your marketing list, maintaining list hygiene. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events provides a complete view of customer interactions, enhancing segmentation and targeting. This holistic approach makes Littledata a superior choice for CRM management compared to Wunderkind's more limited capabilities.
