Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
Feature | Littledata | Retention.com |
---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Public statement of privacy compliance | ✔️ | |
Server-side tracking | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout extensibility | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | |
Works with platforms other than Shopify | ✔️ |
Littledata offers a comprehensive solution for Shopify Plus brands with features like a 30-day free trial, public privacy compliance, and fully automatic server-side tracking. Its no-code setup simplifies integration, making it accessible for DTC brands to connect marketing channels with customer data seamlessly. The automatic tracking of checkout extensibility enhances revenue capture, as demonstrated by successful brands like Rothy's and Jaxxon.
In comparison, Retention.com focuses on identity resolution to recover lost shoppers and boost Klaviyo flow revenue, but it lacks the extensive automation and Shopify-specific features that Littledata provides. While both platforms enhance audience targeting and customer data integration, Littledata's emphasis on ease of use and comprehensive tracking makes it a more robust choice for Shopify merchants looking to accelerate growth.
Store size | Littledata | Retention.com |
---|---|---|
50 orders / month | $39 | $500 |
500 orders / month | $149 | $500 |
5,000 orders / month | $349 | $2000 |
20,000 orders / month | $799 | $5000 |
For an online store with 50 orders per month, Retention.com is approximately 1185% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5000 orders, Retention.com is about 471% more expensive than Littledata. Finally, at 20,000 orders, Retention.com costs around 526% more than Littledata. Overall, Retention.com consistently shows significantly higher pricing compared to Littledata across different order volumes, especially at lower order counts.
Destination | Littledata | Retention.com |
---|---|---|
Klaviyo | ✔️ | ✔️ |
Google Analytics | ✔️ | |
Meta Ads | ✔️ | |
TikTok | ✔️ | |
✔️ | ||
Google Ads | ✔️ | |
Segment | ✔️ | |
Attentive | ✔️ |
Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple platforms. This enables detailed insights into customer behavior and marketing performance. In contrast, Retention.com focuses primarily on Klaviyo, emphasizing email marketing and customer retention strategies. While both solutions integrate with Klaviyo, Littledata's extensive options provide a more holistic view of ecommerce performance across various channels, whereas Retention.com is more specialized in enhancing email marketing effectiveness.
Feature | Littledata | Retention.com |
---|---|---|
Identity resolution | ||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Added to Cart trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Target the whole contents of the cart | ✔️ | |
Tracked client-side | ✔️ |