Littledata vs Retention.com

Is Littledata or Retention.com a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.


Retention.com competitors

What is Retention.com?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.


Littledata vs Retention.com comparison

FeatureLittledataRetention.com
Identity resolution to boost audiences✔️✔️
Customer data to marketing platforms✔️✔️
30 day free trial✔️minus
Public statement of privacy compliance✔️minus
Server-side tracking✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout extensibility✔️minus
No-code setup for Shopify Hydrogen✔️minus
Works with platforms other than Shopifyminus✔️

Littledata offers a comprehensive solution for Shopify Plus brands with features like a 30-day free trial, public privacy compliance, and fully automatic server-side tracking. Its no-code setup simplifies integration, making it accessible for DTC brands to connect marketing channels with customer data seamlessly. The automatic tracking of checkout extensibility enhances revenue capture, as demonstrated by successful brands like Rothy's and Jaxxon.

In comparison, Retention.com focuses on identity resolution to recover lost shoppers and boost Klaviyo flow revenue, but it lacks the extensive automation and Shopify-specific features that Littledata provides. While both platforms enhance audience targeting and customer data integration, Littledata's emphasis on ease of use and comprehensive tracking makes it a more robust choice for Shopify merchants looking to accelerate growth.

Cost comparison

Littledata vs Retention.com's monthly subscription cost

Store sizeLittledataRetention.com
50 orders / month$39$500
500 orders / month$149$500
5,000 orders / month$349$2000
20,000 orders / month$799$5000

For an online store with 50 orders per month, Retention.com is approximately 1185% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5000 orders, Retention.com is about 471% more expensive than Littledata. Finally, at 20,000 orders, Retention.com costs around 526% more than Littledata. Overall, Retention.com consistently shows significantly higher pricing compared to Littledata across different order volumes, especially at lower order counts.

Supported data destinations

DestinationLittledataRetention.com
Klaviyo✔️✔️
Google Analytics✔️minus
Meta Ads✔️minus
TikTok✔️minus
Pinterest✔️minus
Google Ads✔️minus
Segment✔️minus
Attentive✔️minus

Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple platforms. This enables detailed insights into customer behavior and marketing performance. In contrast, Retention.com focuses primarily on Klaviyo, emphasizing email marketing and customer retention strategies. While both solutions integrate with Klaviyo, Littledata's extensive options provide a more holistic view of ecommerce performance across various channels, whereas Retention.com is more specialized in enhancing email marketing effectiveness.

Klaviyo comparison

Littledata vs Retention.com's solution for Klaviyo

FeatureLittledataRetention.com
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Never adds new emails to your marketing list✔️minus
Uses other marketing channel cookies to boost identity✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️✔️
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Added to Cart trigger
Backwards compatible with Klaviyo templates✔️✔️
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Target the whole contents of the cart✔️minus
Tracked client-sideminus✔️

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Retention.com
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Retention.com?

Retention.com - formerly known as GetEmails - is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.

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