Littledata vs Retention.com

Is Littledata or Retention.com a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

  • Founder-led and product-driven — purpose-built for modern Shopify tracking
  • Set up in under 10 minutes — no dev team or GTM required
  • Server-side tracking, integrated with GA4, Meta Ads, and Klaviyo

Retention.com competitors

What is Retention.com(formerly GetEmails)?

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.


Make the move to Littledata

Founder-led. Strong product. Pay less.

FeatureLittledataRetention.com
Identity resolution to boost audiences✔️✔️
Customer data to marketing platforms✔️✔️
30 day free trial✔️minus
Founder owned and led✔️minus
Server-side tracking✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout steps✔️minus
No-code setup for Shopify Hydrogen✔️minus
Works with platforms other than Shopifyminus✔️

Littledata offers a 30-day free trial, is founder-led, and provides fully automatic, no-code setup, making it easy to implement in under 10 minutes. Its server-side tracking integrates seamlessly with GA4, Meta Ads, and Klaviyo, and it automatically tracks checkout steps. In contrast, Retention.com focuses on recovering lost shoppers and works with various platforms but lacks the same ease of setup and Shopify-specific features. Littledata's comprehensive, Shopify-centric approach and automatic tracking capabilities give it an edge, particularly for Shopify Plus brands seeking efficient data collection and audience boosting.

Reviews comparison

Littledata vs Retention.com's customer reviews

LittledataRetention.com
Example product review"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!""Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps."
LinkRead more reviews

Cost comparison

Littledata vs Retention.com's monthly subscription cost

Store sizeLittledataRetention.com
50 orders / month$39$500
500 orders / month$149$500
5,000 orders / month$349$2000
20,000 orders / month$799$5000

For an online store with 50 orders per month, Retention.com is approximately 1185% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5000 orders, Retention.com is about 471% more expensive than Littledata. Finally, at 20,000 orders, Retention.com costs around 526% more than Littledata. Overall, Retention.com consistently shows significantly higher pricing compared to Littledata across different order volumes, especially at lower order counts.

Supported data destinations

DestinationLittledataRetention.com
Klaviyo✔️✔️
Google Analytics✔️minus
Meta Ads✔️minus
TikTok✔️minus
Pinterest✔️minus
Google Ads✔️minus
Segment✔️minus
Attentive✔️minus

Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple platforms. This enables detailed insights into customer behavior and marketing performance. In contrast, Retention.com focuses primarily on Klaviyo, emphasizing email marketing and customer retention strategies. While both solutions integrate with Klaviyo, Littledata's extensive options provide a more holistic view of ecommerce performance across various channels, whereas Retention.com is more specialized in enhancing email marketing effectiveness.

Klaviyo comparison

Littledata vs Retention.com's solution for Klaviyo

FeatureLittledataRetention.com
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPA✔️minus
Never adds new emails to your marketing list✔️minus
Uses other marketing channel cookies to boost identity✔️minus
Backstitches Klaviyo profile onto previous customer events✔️minus
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️✔️
Tracked server-side✔️minus
Enriched product info (e.g. category)✔️minus
Added to Cart trigger
Backwards compatible with Klaviyo templates✔️✔️
Reliable via Shopify's servers✔️minus
Enriched product info (e.g. category)✔️minus
Target the whole contents of the cart✔️minus
Unreliable tracking of button clicksminus✔️
Checkout Started trigger
Backwards compatible with Klaviyo templates✔️✔️
Direct from Shopify's servers✔️minus
Tracked via the checkout pageminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Retention.com
Can I switch from Retention.com to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Retention.com setup.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Retention.com work?

Retention Grow uses a large third-party list of email addresses to link anonymous sessions to emails given to a third party brand. This can grow your marketing audience, but at the expense of higher spam and privacy complaints.

Does Retention.com work with Shopify?

Yes, Retention.com is installed on 1,950 Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Retention.com suitable for Enterprise brands?

Retention.com is used by 27 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Retention.com support?

Retention.com supports Klaviyo.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Retention.com?

Retention.com(formerly GetEmails) is an independent private company headquartered in Austin, Texas. Adam Robinson is Retention.com's CEO.