Gobot vs Northbeam
Is Gobot or Northbeam a better data solution for Shopify brands?
What is Gobot?
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot is used by 1000 Shopify sites according to BuiltWith.
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
You could use both Gobot for accurate data, and Northbeam for reporting
Gobot vs Northbeam comparison
| Feature | Gobot | Northbeam | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ |  | ✔️ |
| Customer data to marketing platforms | ✔️ | | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Marketing reporting | | ✔️ | |
| Proprietary attribution model | | ✔️ | |
| Works with platforms other than Shopify | | ✔️ | |
| 30 day free trial | | | ✔️ |
| Public statement of privacy compliance | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Gobot focuses on identifying anonymous visitors and retargeting cart abandoners through email and SMS, enhancing audience engagement. Its strength lies in direct customer interaction and data integration with marketing platforms.
In contrast, Northbeam offers a broader marketing intelligence solution with a proprietary attribution model and multi-touch attribution, emphasizing automated, no-code setup and compatibility with various platforms beyond Shopify. This makes it suitable for brands seeking comprehensive marketing insights.
Littledata combines features from both, providing identity resolution and server-side tracking while ensuring privacy compliance. Its automatic setup and tracking of checkout extensibility make it user-friendly.
Overall, Gobot is more focused on direct customer engagement, Northbeam excels in marketing analytics, and Littledata offers a balanced approach with strong tracking capabilities and privacy considerations.
Cost comparison
Gobot vs Northbeam's monthly subscription cost
| Store size | Gobot | Northbeam | Littledata |
|---|---|---|---|
| 50 orders / month | $ | $1000 | $39 |
| 500 orders / month | $ | $1000 | $149 |
| 5,000 orders / month | $ | $1500 | $349 |
| 20,000 orders / month | $ | $3500 | $799 |
Supported data destinations
| Destination | Gobot | Northbeam | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Attentive | ✔️ | | ✔️ |
| Postscript | ✔️ | | |
| Yotpo Email & SMS | ✔️ | | |
| Google Analytics | | | ✔️ |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
