Fueled vs Triple Whale

Is Fueled or Triple Whale a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


Fueled vs Triple Whale comparison

FeatureFueledTriple WhaleLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
Server-side tracking✔️minus✔️
No-code setup for Shopify Hydrogen✔️minus✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️

Fueled offers comprehensive server-side tracking and integrates with multiple platforms, making it versatile for eCommerce data collection. Its no-code setup for Shopify Hydrogen simplifies implementation. In contrast, Triple Whale focuses on marketing reporting and a proprietary attribution model, also featuring a no-code setup but lacks the same breadth of integrations. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features like identity resolution and server-side tracking, providing a more user-friendly experience for eCommerce managers seeking robust data solutions.

Reviews comparison

Fueled vs Triple Whale's customer reviews

FueledTriple WhaleLittledata
Example product review"It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Customer support is non-existent, and responses take forever... very frustrating experience overall.""Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Fueled vs Triple Whale's monthly subscription cost

Store sizeFueledTriple WhaleLittledata
50 orders / month$189$299$39
500 orders / month$349$549$149
5,000 orders / month$879$1469$349
20,000 orders / month$2000$4028$799

For 50 orders, Fueled is 384% more expensive than Littledata, while Triple Whale is 666% more. At 500 orders, Fueled and Triple Whale are equal, with Littledata being 57% cheaper. For 5,000 orders, Fueled is 151% cheaper than Triple Whale, while Littledata is 60% less than Fueled. At 20,000 orders, Fueled is 50% cheaper than Triple Whale, and Littledata is 60% less than Fueled. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationFueledTriple WhaleLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Segment✔️minus✔️
Klaviyominus✔️✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Attentiveminusminus✔️

Fueled focuses on integrating with major analytics and advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, providing a broad data analysis and marketing optimization approach. Triple Whale emphasizes e-commerce metrics with integrations primarily for Klaviyo, Meta Ads, and Google Ads, targeting email marketing and ad performance. Littledata offers a wider range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across various channels and enhancing customer engagement strategies. Each solution caters to different aspects of e-commerce tracking and marketing needs.

Google Ads comparison

Fueled vs Triple Whale's solution for Google Ads

FeatureFueledTriple WhaleLittledata
Google Ads Conversions
Tracked direct from Shopify's serversminus✔️✔️
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Fueled vs Triple Whale's solution for Meta Ads

FeatureFueledTriple WhaleLittledata
Key benefits
Added to Cart trigger
Via Conversions API✔️minus✔️
Checkout steps
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase event
Via Conversions API✔️✔️✔️
New vs Returning customer conversionsminus✔️minus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Triple Whale
Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

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