Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
Feature | Fueled | Triple Whale | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Automatic tracking of checkout steps | ✔️ |
Fueled offers comprehensive server-side tracking and integrates with multiple platforms, making it versatile for eCommerce data collection. Its no-code setup for Shopify Hydrogen simplifies implementation. In contrast, Triple Whale focuses on marketing reporting and a proprietary attribution model, also featuring a no-code setup but lacks the same breadth of integrations. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features like identity resolution and server-side tracking, providing a more user-friendly experience for eCommerce managers seeking robust data solutions.
Fueled | Triple Whale | Littledata | |
---|---|---|---|
Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews | Read more reviews | Read more reviews |
Store size | Fueled | Triple Whale | Littledata |
---|---|---|---|
50 orders / month | $189 | $299 | $39 |
500 orders / month | $349 | $549 | $149 |
5,000 orders / month | $879 | $1469 | $349 |
20,000 orders / month | $2000 | $4028 | $799 |
For 50 orders, Fueled is 384% more expensive than Littledata, while Triple Whale is 666% more. At 500 orders, Fueled and Triple Whale are equal, with Littledata being 57% cheaper. For 5,000 orders, Fueled is 151% cheaper than Triple Whale, while Littledata is 60% less than Fueled. At 20,000 orders, Fueled is 50% cheaper than Triple Whale, and Littledata is 60% less than Fueled. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Fueled | Triple Whale | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Attentive | ✔️ |
Fueled focuses on integrating with major analytics and advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, providing a broad data analysis and marketing optimization approach. Triple Whale emphasizes e-commerce metrics with integrations primarily for Klaviyo, Meta Ads, and Google Ads, targeting email marketing and ad performance. Littledata offers a wider range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across various channels and enhancing customer engagement strategies. Each solution caters to different aspects of e-commerce tracking and marketing needs.
Feature | Fueled | Triple Whale | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Fueled | Triple Whale | Littledata |
---|---|---|---|
Key benefits | |||
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |