Fueled vs Retention.com
Is Fueled or Retention.com a better data solution for Shopify brands?
What is Fueled?
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
What is Retention.com?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue. Retention.com - formerly known as GetEmails - is used by 1,950 Shopify sites according to BuiltWith.
Fueled vs Retention.com comparison
| Feature | Fueled | Retention.com | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| No-code setup for Shopify Hydrogen | ✔️ | | ✔️ |
| 30 day free trial | | | ✔️ |
| Public statement of privacy compliance | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
Fueled offers comprehensive server-side tracking and a no-code setup specifically for Shopify Hydrogen, making it user-friendly for Shopify Plus brands. It excels in collecting and organizing first-party customer data across multiple platforms, including BigCommerce and Yotpo, allowing for versatile data usage.
In comparison, Retention.com focuses on identity resolution to recover lost shoppers and enhance Klaviyo flow revenue, but lacks the extensive platform integration and no-code setup that Fueled provides.
Littledata also features server-side tracking and identity resolution, with a fully automatic setup and a 30-day free trial. However, it may not offer the same breadth of platform compatibility as Fueled.
Overall, Fueled stands out for its robust integration capabilities and ease of use, making it a strong choice for eCommerce managers looking to optimize data collection and utilization.
Cost comparison
Fueled vs Retention.com's monthly subscription cost
| Store size | Fueled | Retention.com | Littledata |
|---|---|---|---|
| 50 orders / month | $189 | $500 | $39 |
| 500 orders / month | $349 | $500 | $149 |
| 5,000 orders / month | $879 | $2000 | $349 |
| 20,000 orders / month | $2000 | $5000 | $799 |
For an online store with 50 orders, Fueled is 62% cheaper than Retention.com and 79% cheaper than Littledata. At 500 orders, Fueled and Retention.com are equal in price, while Littledata is 57% cheaper. With 5,000 orders, Fueled is 56% cheaper than Retention.com and 60% more expensive than Littledata. At 20,000 orders, Fueled is 60% cheaper than Retention.com and 150% more expensive than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Supported data destinations
| Destination | Fueled | Retention.com | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Segment | ✔️ | | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Attentive | | | ✔️ |
Fueled's data destinations focus on integrating with major advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, enabling comprehensive tracking and analytics for marketing performance. Retention.com primarily targets email marketing through Klaviyo, emphasizing customer retention and engagement. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a more extensive ecosystem for tracking user behavior across various channels. The main difference lies in Fueled's focus on advertising analytics, Retention.com's emphasis on email marketing, and Littledata's comprehensive multi-channel tracking capabilities.
