Fueled vs Retention.com
Is Fueled or Retention.com a better data solution for Shopify brands?
What is Fueled?
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
What is Retention.com(formerly GetEmails)?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
Fueled vs Retention.com comparison
| Feature | Fueled | Retention.com | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ |  | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| 30 day free trial | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Natively supports Shopify Markets | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
Fueled excels in collecting and organizing first-party eCommerce customer data across multiple platforms, including Shopify and BigCommerce, directly from Shopify's servers. Retention.com focuses on identity resolution to recover lost shoppers and enhance Klaviyo revenue, but lacks the comprehensive data collection capabilities of Fueled. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and server-side tracking, offering automatic tracking of checkout steps, which neither Fueled nor Retention.com provides. This makes Littledata a more user-friendly option for comprehensive data tracking and audience boosting.
Reviews comparison
Fueled vs Retention.com's customer reviews
| Fueled | Retention.com | Littledata | |
|---|---|---|---|
| Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Fueled vs Retention.com's monthly subscription cost
| Store size | Fueled | Retention.com | Littledata |
|---|---|---|---|
| 50 orders / month | $189 | $500 | $39 |
| 500 orders / month | $349 | $500 | $199 |
| 5,000 orders / month | $879 | $2000 | $449 |
| 20,000 orders / month | $2000 | $5000 | $1390 |
For an online store with 50 orders, Fueled is 62% cheaper than Retention.com and 79% cheaper than Littledata. At 500 orders, Fueled and Retention.com are equal in price, while Littledata is 57% cheaper. With 5,000 orders, Fueled is 56% cheaper than Retention.com and 60% more expensive than Littledata. At 20,000 orders, Fueled is 60% cheaper than Retention.com and 150% more expensive than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Supported data destinations
| Destination | Fueled | Retention.com | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Segment | ✔️ | | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Attentive | | | ✔️ |
Fueled's data destinations focus on integrating with major advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, enabling comprehensive tracking and analytics for marketing performance. Retention.com primarily targets email marketing through Klaviyo, emphasizing customer retention and engagement.
Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a more extensive ecosystem for tracking user behavior across various channels. This allows for a more holistic view of customer interactions and marketing effectiveness compared to the more focused offerings of Fueled and Retention.com.
