Fueled vs Retention.com
Is Fueled or Retention.com a better data solution for Shopify brands?
What is Fueled?
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
What is Retention.com(formerly GetEmails)?
Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
Fueled vs Retention.com comparison
| Feature | Fueled | Retention.com | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ |  | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| 30 day free trial | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Fueled offers server-side tracking and integrates with multiple platforms, capturing first-party data for eCommerce. Retention.com focuses on identity resolution to recover lost shoppers and enhance Klaviyo revenue. While both tools provide customer data to marketing platforms, Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps. This makes Littledata more user-friendly and efficient for eCommerce managers looking to streamline data collection and enhance customer insights.
Reviews comparison
Fueled vs Retention.com's customer reviews
| Fueled | Retention.com | Littledata | |
|---|---|---|---|
| Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Fueled vs Retention.com's monthly subscription cost
| Store size | Fueled | Retention.com | Littledata |
|---|---|---|---|
| 50 orders / month | $189 | $500 | $39 |
| 500 orders / month | $349 | $500 | $149 |
| 5,000 orders / month | $879 | $2000 | $349 |
| 20,000 orders / month | $2000 | $5000 | $799 |
For an online store with 50 orders, Fueled is 62% cheaper than Retention.com and 79% cheaper than Littledata. At 500 orders, Fueled and Retention.com are equal in price, while Littledata is 57% cheaper. With 5,000 orders, Fueled is 56% cheaper than Retention.com and 60% more expensive than Littledata. At 20,000 orders, Fueled is 60% cheaper than Retention.com and 150% more expensive than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Supported data destinations
| Destination | Fueled | Retention.com | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Segment | ✔️ | | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Attentive | | | ✔️ |
Fueled's data destinations focus on integrating with major advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, enabling comprehensive tracking and analytics for marketing performance. Retention.com primarily targets email marketing through Klaviyo, emphasizing customer retention and engagement. Littledata offers a broader range of integrations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a more extensive ecosystem for tracking user behavior across various channels. The main difference lies in Fueled's focus on advertising analytics, Retention.com's emphasis on email marketing, and Littledata's comprehensive multi-channel tracking capabilities.
