
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
| Feature | Fueled | Blotout | Littledata |
|---|---|---|---|
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Fueled focuses on collecting and organizing first-party eCommerce customer data across multiple platforms, allowing for flexible data usage. Blotout emphasizes identity resolution to identify returning customers in a post-cookie environment. While both Fueled and Blotout offer similar features, Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for users to implement and utilize data effectively.
| Fueled | Blotout | Littledata | |
|---|---|---|---|
| Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Fueled | Blotout | Littledata |
|---|---|---|---|
| 50 orders / month | $189 | $79 | $39 |
| 500 orders / month | $349 | $400 | $199 |
| 5,000 orders / month | $879 | $1980 | $449 |
| 20,000 orders / month | $2000 | $5000 | $1390 |
For 50 orders, Fueled is 139% more expensive than Blotout and 384% more than Littledata. At 500 orders, Fueled is 134% more than Littledata, while Blotout matches Fueled's price. For 5000 orders, Fueled is 152% cheaper than Blotout but 152% more than Littledata. At 20000 orders, Fueled is 60% cheaper than Blotout and 150% more than Littledata. Overall, Fueled is consistently the most expensive, while Littledata offers the lowest pricing across all order volumes.
| Destination | Fueled | Blotout | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Segment | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| TikTok | ✔️ | ||
| ✔️ |
Fueled focuses on integrating with major analytics and advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data centralization and user behavior tracking. Blotout includes Klaviyo and Attentive, targeting email marketing and SMS engagement alongside traditional analytics. Littledata offers a broader range of destinations, including TikTok and Pinterest, catering to diverse marketing channels while also supporting Klaviyo and Attentive for personalized marketing. Each solution varies in its focus on analytics, marketing automation, and the breadth of platforms supported, allowing brands to choose based on their specific tracking and marketing needs.
| Feature | Fueled | Blotout | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks products list as you scroll | ✔️ | ||
| Tracks clicks on product list | ✔️ | ||
| Consistent product identifier in GA4 | ✔️ | ||
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info | ✔️ | ||
| Tracks remove from cart | ✔️ | ||
| Checkout steps | |||
| Tracked via checkout page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| Compatible with checkout extensibility | ✔️ | ||
| Compatible with accelerated checkouts | ✔️ | ||
| Tracks all checkout steps | ✔️ | ||
| Purchase | |||
| Direct from Shopify for 100% accuracy | ✔️ | ✔️ | ✔️ |
| Filter orders by sales channel | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ✔️ | |
| User-provided data for improved attribution | ✔️ | ✔️ | |
| Includes post-purchase upsells | ✔️ | ||
| Includes refunds | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
| Feature | Fueled | Blotout | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Fueled | Blotout | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
