Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Feature | Fueled | Blotout | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ |
Fueled offers a comprehensive solution for collecting and organizing first-party eCommerce customer data across multiple platforms, including Shopify, BigCommerce, and others. Its no-code setup for Shopify Hydrogen simplifies integration, making it accessible for users without technical expertise. Fueled emphasizes flexibility in data usage, allowing businesses to leverage insights across various marketing tools.
In comparison, Blotout focuses on restoring marketing signals in a post-cookie environment, helping identify returning customers who appear anonymous. While it shares features like identity resolution and server-side tracking, it does not highlight a no-code setup.
Littledata provides a fully automatic, no-code setup and emphasizes privacy compliance, which may appeal to brands concerned about data protection. Its automatic tracking of checkout extensibility adds value for eCommerce businesses.
Overall, Fueled stands out for its multi-platform support and ease of integration, while Blotout and Littledata offer unique strengths in privacy and automation.
Store size | Fueled | Blotout | Littledata |
---|---|---|---|
50 orders / month | $189 | $50 | $39 |
500 orders / month | $349 | $250 | $149 |
5,000 orders / month | $879 | $830 | $349 |
20,000 orders / month | $2000 | $2500 | $799 |
For 50 orders, Fueled is 278% more expensive than Littledata and 278% more than Blotout. At 500 orders, Fueled is 134% more than Littledata, while Blotout matches Fueled. For 5000 orders, Fueled is 152% more than Littledata and 6% more than Blotout. At 20000 orders, Fueled is 150% less expensive than Blotout but 150% more than Littledata. Overall, Fueled consistently costs more, while Littledata remains the most affordable option across all order volumes.
Destination | Fueled | Blotout | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Segment | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ |
Fueled focuses on integrating with major analytics and advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data collection and analysis. Blotout offers a broader range of marketing tools, including Klaviyo for email marketing and Postscript and Attentive for SMS marketing, enhancing customer engagement. Littledata also integrates with Google Analytics, Meta Ads, and Google Ads but adds TikTok and Pinterest, catering to diverse social media marketing needs, and includes Klaviyo and Attentive for email and SMS marketing. Each solution targets different aspects of data tracking and marketing integration, with varying focuses on analytics, customer engagement, and social media platforms.
Feature | Fueled | Blotout | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks products list as you scroll | ✔️ | ||
Tracks clicks on product list | ✔️ | ||
Consistent product identifier in GA4 | ✔️ | ||
Add to Cart event | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracks checkout started only | ✔️ | ||
All steps tracked server-side | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Filter orders by sales channel | ✔️ | ✔️ | |
Includes recurring orders | ✔️ | ✔️ | |
User-provided data for improved attribution | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
Includes refunds | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Feature | Fueled | Blotout | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Client-side Enhanced Conversions | ✔️ | ✔️ | |
Server-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Fueled | Blotout | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |