Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Feature | Fueled | Blotout | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Fueled focuses on collecting and organizing 1st-party eCommerce customer data across multiple platforms, allowing for flexible data usage. Blotout emphasizes identity resolution to identify returning customers in a post-cookie environment. While both Fueled and Blotout offer server-side tracking and work with various platforms, Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for users to implement and utilize data effectively.
Fueled | Blotout | Littledata | |
---|---|---|---|
Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Fueled | Blotout | Littledata |
---|---|---|---|
50 orders / month | $189 | $50 | $39 |
500 orders / month | $349 | $250 | $149 |
5,000 orders / month | $879 | $830 | $349 |
20,000 orders / month | $2000 | $2500 | $799 |
For 50 orders, Fueled is 278% more expensive than Littledata and 278% more than Blotout. At 500 orders, Fueled is 134% more than Littledata, while Blotout matches Fueled. For 5000 orders, Fueled is 152% more than Littledata and 6% more than Blotout. At 20000 orders, Fueled is 150% less expensive than Blotout but 150% more than Littledata. Overall, Fueled consistently costs more, while Littledata remains the most affordable option across all order volumes.
Destination | Fueled | Blotout | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Segment | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ |
Fueled focuses on integrating with major analytics and advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data collection and analysis. Blotout offers a broader range of marketing tools, including Klaviyo for email marketing and Postscript and Attentive for SMS marketing, enhancing customer engagement. Littledata also integrates with Google Analytics, Meta Ads, and Google Ads but adds TikTok and Pinterest, catering to diverse social media marketing needs, and includes Klaviyo and Attentive for email and SMS marketing. Each solution targets different aspects of data tracking and marketing integration, with varying focuses on analytics, customer engagement, and social media platforms.
Feature | Fueled | Blotout | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks products list as you scroll | ✔️ | ||
Tracks clicks on product list | ✔️ | ||
Consistent product identifier in GA4 | ✔️ | ||
Add to Cart | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracks checkout started only | ✔️ | ||
Tracked direct from Shopify's servers | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Filter orders by sales channel | ✔️ | ✔️ | |
Includes recurring orders | ✔️ | ✔️ | |
User-provided data for improved attribution | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
Includes refunds | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Feature | Fueled | Blotout | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Unreliable tracking via thank you page | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Fueled | Blotout | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |