Fueled vs Blotout

Is Fueled or Blotout a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


Fueled vs Blotout comparison

FeatureFueledBlotoutLittledata
Server-side tracking✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Works with platforms other than Shopify✔️✔️minus
No-code setup for Shopify Hydrogen✔️minus✔️
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Fueled offers a comprehensive solution for collecting and organizing first-party eCommerce customer data across multiple platforms, including Shopify, BigCommerce, and others. Its no-code setup for Shopify Hydrogen simplifies integration, making it accessible for users without technical expertise. Fueled emphasizes flexibility in data usage, allowing businesses to leverage insights across various marketing tools.

In comparison, Blotout focuses on restoring marketing signals in a post-cookie environment, helping identify returning customers who appear anonymous. While it shares features like identity resolution and server-side tracking, it does not highlight a no-code setup.

Littledata provides a fully automatic, no-code setup and emphasizes privacy compliance, which may appeal to brands concerned about data protection. Its automatic tracking of checkout extensibility adds value for eCommerce businesses.

Overall, Fueled stands out for its multi-platform support and ease of integration, while Blotout and Littledata offer unique strengths in privacy and automation.

Cost comparison

Fueled vs Blotout's monthly subscription cost

Store sizeFueledBlotoutLittledata
50 orders / month$189$50$39
500 orders / month$349$250$149
5,000 orders / month$879$830$349
20,000 orders / month$2000$2500$799

For 50 orders, Fueled is 278% more expensive than Littledata and 278% more than Blotout. At 500 orders, Fueled is 134% more than Littledata, while Blotout matches Fueled. For 5000 orders, Fueled is 152% more than Littledata and 6% more than Blotout. At 20000 orders, Fueled is 150% less expensive than Blotout but 150% more than Littledata. Overall, Fueled consistently costs more, while Littledata remains the most affordable option across all order volumes.

Supported data destinations

DestinationFueledBlotoutLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Segment✔️minus✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Postscriptminus✔️minus
TikTokminusminus✔️
Pinterestminusminus✔️

Fueled focuses on integrating with major analytics and advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, emphasizing data collection and analysis. Blotout offers a broader range of marketing tools, including Klaviyo for email marketing and Postscript and Attentive for SMS marketing, enhancing customer engagement. Littledata also integrates with Google Analytics, Meta Ads, and Google Ads but adds TikTok and Pinterest, catering to diverse social media marketing needs, and includes Klaviyo and Attentive for email and SMS marketing. Each solution targets different aspects of data tracking and marketing integration, with varying focuses on analytics, customer engagement, and social media platforms.

Google Analytics comparison

Fueled vs Blotout's solution for Google Analytics

FeatureFueledBlotoutLittledata
Product list views & clicks
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart event
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracks checkout started only✔️minusminus
All steps tracked server-sideminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️✔️
Filter orders by sales channel✔️minus✔️
Includes recurring orders✔️minus✔️
User-provided data for improved attribution✔️minus✔️
Includes post-purchase upsellsminusminus✔️
Includes refundsminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Google Ads comparison

Fueled vs Blotout's solution for Google Ads

FeatureFueledBlotoutLittledata
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️minus
Server-side Enhanced Conversionsminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Fueled vs Blotout's solution for Meta Ads

FeatureFueledBlotoutLittledata
Added to Cart trigger
Via Conversions API✔️minus✔️
Checkout steps
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Blotout
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Subscribe to our newsletter

LinkedInUsing LinkedIn?Follow Littledata News