Facebook Sales Channel vs Black Crow AI
Is Facebook Sales Channel or Black Crow AI a better data solution for Shopify brands?
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
What is Black Crow AI?
BlackCrow's machine learning is designed to understand your most valuable customers and help you acquire more of them.
Facebook Sales Channel vs Black Crow AI comparison
| Feature | Facebook Sales Channel | Black Crow AI | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ |  | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Direct from Shopify's servers | | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| Founder owned and led | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Facebook Sales Channel offers a seamless integration with Shopify, providing customer data to marketing platforms with a no-code setup. However, it is limited to Shopify users. Black Crow AI enhances audience targeting through identity resolution and works with multiple platforms, but lacks server-side tracking. Littledata excels with its automatic tracking of checkout steps, server-side tracking, and is founder-led, ensuring a more personalized approach. While all three offer a free trial, Littledata's comprehensive features make it a stronger choice for in-depth tracking and data collection across various platforms.
Reviews comparison
Facebook Sales Channel vs Black Crow AI's customer reviews
| Facebook Sales Channel | Black Crow AI | Littledata | |
|---|---|---|---|
| Example product review | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "Not all of their offerings were as helpful for a subscription brand with one product...they'll do a better job anticipating edge cases like ours in the future." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is lacking, and responses are slow... not what I expected from a company of this caliber." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Facebook Sales Channel vs Black Crow AI's monthly subscription cost
| Store size | Facebook Sales Channel | Black Crow AI | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $500 | $39 |
| 500 orders / month | $0 | $500 | $199 |
| 5,000 orders / month | $0 | $1500 | $449 |
| 20,000 orders / month | $0 | $5000 | $1390 |
For an online store with 50 orders, Black Crow AI is 1,282% more expensive than Littledata. At 500 orders, Black Crow AI is 0% since it costs $0, while Littledata is 282% more expensive. With 5,000 orders, Black Crow AI is 329% more than Littledata. At 20,000 orders, Black Crow AI is 526% more expensive than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, making it significantly cheaper than both Black Crow AI and Littledata.
Supported data destinations
| Destination | Facebook Sales Channel | Black Crow AI | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Attentive | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
Facebook Sales Channel's data destinations primarily focus on integrating and optimizing ad performance on Meta platforms, allowing for streamlined tracking of conversions and audience engagement directly related to Facebook and Instagram ads.
In contrast, Black Crow AI's data destinations, like Klaviyo and Attentive, emphasize personalized marketing automation and customer engagement through email and SMS, leveraging customer data for targeted campaigns.
Littledata's destinations provide a broader analytics framework, integrating with multiple platforms (Google Analytics, Meta Ads, TikTok, etc.) to offer comprehensive insights across various marketing channels, enabling a holistic view of customer interactions and performance metrics.
