Facebook Sales Channel vs Black Crow AI

Is Facebook Sales Channel or Black Crow AI a better data solution for Shopify brands?

Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.


Black Crow AI competitors

What is Black Crow AI?

BlackCrow's machine learning is designed to understand your most valuable customers and help you acquire more of them.


Facebook Sales Channel vs Black Crow AI comparison

FeatureFacebook Sales ChannelBlack Crow AILittledata
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️✔️✔️
Fully automatic, no code setup✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Server-side trackingminus✔️✔️
Works with platforms other than Shopifyminus✔️minus
Founder owned and ledminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Facebook Sales Channel offers a seamless integration with Shopify, providing customer data to marketing platforms with a no-code setup. However, it lacks advanced features like server-side tracking and identity resolution. Black Crow AI excels in machine learning for audience targeting and works with multiple platforms, but may not integrate as smoothly with Shopify. Littledata stands out by combining the best of both worlds: it offers automatic tracking of checkout steps, identity resolution, and server-side tracking, all with a no-code setup, making it a comprehensive solution for data collection and tracking.

Reviews comparison

Facebook Sales Channel vs Black Crow AI's customer reviews

Facebook Sales ChannelBlack Crow AILittledata
Example product review"Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns.""Not all of their offerings were as helpful for a subscription brand with one product...they'll do a better job anticipating edge cases like ours in the future.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Cannot get anyone to follow through and help me... I get bounced around from tech support person to another.""Customer support is lacking, and responses are slow... not what I expected from a company of this caliber.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Facebook Sales Channel vs Black Crow AI's monthly subscription cost

Store sizeFacebook Sales ChannelBlack Crow AILittledata
50 orders / month$0$500$39
500 orders / month$0$500$149
5,000 orders / month$0$1500$349
20,000 orders / month$0$5000$799

For an online store with 50 orders, Black Crow AI is 1,282% more expensive than Littledata. At 500 orders, Black Crow AI is 0% since it costs $0, while Littledata is 282% more expensive. With 5,000 orders, Black Crow AI is 329% more than Littledata. At 20,000 orders, Black Crow AI is 526% more expensive than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, making it significantly cheaper than both Black Crow AI and Littledata.

Supported data destinations

DestinationFacebook Sales ChannelBlack Crow AILittledata
Meta Ads✔️minus✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Google Adsminusminus✔️
Segmentminusminus✔️

Facebook Sales Channel's data destinations focus primarily on optimizing ad performance within the Meta ecosystem, allowing for targeted advertising and audience insights. In contrast, Black Crow AI's data destinations, like Klaviyo and Attentive, emphasize personalized marketing automation and customer engagement through email and SMS. Littledata's destinations provide a broader analytics framework, integrating multiple platforms such as Google Analytics, Meta Ads, TikTok, and more, enabling comprehensive tracking and insights across various marketing channels. This allows for a more holistic view of customer interactions and performance metrics.

Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Facebook Sales Channel against Black Crow AI
Can I switch from Facebook Sales Channel to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Facebook Sales Channel setup.

Can I switch from Black Crow AI to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Black Crow AI setup.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

How does Black Crow AI work?

BlackCrow AI is a black box algorithm that probabilistically matches first-party customer web sessions to email profiles.

Does Black Crow AI work with Shopify?

Yes, Black Crow AI is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Black Crow AI suitable for Enterprise brands?

Black Crow AI is used by 65 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Which marketing tools does Black Crow AI support?

Black Crow AI supports Klaviyo and Attentive.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

Who owns Black Crow AI?

Black Crow AI is an independent private company headquartered in New York. Richard Harris is Black Crow AI's CEO.