Facebook Sales Channel vs Black Crow AI
Is Facebook Sales Channel or Black Crow AI a better data solution for Shopify brands?
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.
What is Black Crow AI?
BlackCrow's machine learning is designed to understand your most valuable customers and help you acquire more of them. Black Crow AI is used by 1000 Shopify sites according to BuiltWith.
Facebook Sales Channel vs Black Crow AI comparison
| Feature | Facebook Sales Channel | Black Crow AI | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | ✔️ |
| Public statement of privacy compliance | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ |  | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Server-side tracking | | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Facebook Sales Channel offers a seamless integration with Shopify, providing a built-in connector for Meta Ads, which simplifies data transfer to marketing platforms without requiring coding. Its features focus on ease of use and automation, making it ideal for Shopify users.
In contrast, Black Crow AI emphasizes advanced machine learning for identity resolution, enhancing audience targeting across various platforms, not just Shopify. This could be beneficial for brands looking to expand their reach beyond a single platform.
Littledata also provides identity resolution and server-side tracking, similar to Black Crow AI, but adds automatic tracking of checkout extensibility, which can enhance data collection during the purchase process.
Overall, Facebook Sales Channel is best for Shopify-centric brands seeking simplicity, while Black Crow AI and Littledata offer more robust data capabilities and cross-platform functionality.
Cost comparison
Facebook Sales Channel vs Black Crow AI's monthly subscription cost
| Store size | Facebook Sales Channel | Black Crow AI | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $500 | $39 |
| 500 orders / month | $0 | $500 | $149 |
| 5,000 orders / month | $0 | $1500 | $349 |
| 20,000 orders / month | $0 | $5000 | $799 |
For an online store with 50 orders, Black Crow AI is 1,282% more expensive than Littledata. At 500 orders, Black Crow AI is 0% since it costs $0, while Littledata is 282% more expensive. With 5,000 orders, Black Crow AI is 329% more than Littledata. At 20,000 orders, Black Crow AI is 526% more expensive than Littledata. Throughout all order volumes, Facebook Sales Channel remains free, making it significantly cheaper than both Black Crow AI and Littledata.
Supported data destinations
| Destination | Facebook Sales Channel | Black Crow AI | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Attentive | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
Facebook Sales Channel's data destinations focus primarily on optimizing ad performance within the Meta ecosystem, allowing for targeted advertising and audience insights. In contrast, Black Crow AI's data destinations, like Klaviyo and Attentive, emphasize personalized marketing automation and customer engagement through email and SMS. Littledata's destinations provide a broader analytics framework, integrating multiple platforms such as Google Analytics, Meta Ads, TikTok, and more, enabling comprehensive tracking and insights across various marketing channels. This allows for a more holistic view of customer interactions and performance metrics.
