Elevar focuses on ensuring complete conversion tracking through Google Tag Manager and server-side tracking, now integrated into a broader analytics tool post-acquisition. Wunderkind leverages AI for performance marketing across various platforms, emphasizing customer acquisition and retention. Littledata stands out with its 30-day free trial, founder-led approach, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly and comprehensive solution for Shopify Plus brands.

Elevar offers a broader range of data destinations, including major platforms like Google Analytics, Meta Ads, Pinterest, TikTok, Google Ads, and Yotpo, in addition to Klaviyo and Attentive. This allows for comprehensive tracking across various marketing channels. Wunderkind focuses primarily on Klaviyo and Attentive, limiting its data destinations to these two platforms, which may restrict cross-channel insights. Littledata also provides a wide array of destinations similar to Elevar, including Google Analytics, Meta Ads, and TikTok, while also integrating with Segment. This variety enables more extensive data collection and analysis across multiple platforms compared to Wunderkind's more limited approach.

Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach. It not only provides documentation for GDPR/CCPA opt-outs and ensures no new emails are added to your marketing list, but it also enhances customer identity by leveraging cookies from other marketing channels. Additionally, Littledata backstitches Klaviyo profiles onto previous customer events, allowing for a more complete customer journey analysis. In contrast, Elevar lacks the backstitching feature, and while Wunderkind boosts identity through cookies, it does not offer the same level of data integration and historical context that Littledata provides, making it a more robust choice for CRM management.