Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
You could use both Elevar for accurate data, and Triple Whale for reporting
Feature | Elevar | Triple Whale | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Elevar focuses on fixing conversion tracking issues and optimizing Google Tag Manager (GTM) setups through server-side tracking, ensuring data is accurately pushed to marketing channels. Its identity resolution feature enhances audience targeting and it emphasizes privacy compliance.
In contrast, Triple Whale offers a comprehensive marketing reporting and attribution model with a fully automated, no-code setup, making it user-friendly for managing analytics and forecasting. It also includes identity resolution for audience enhancement.
Littledata provides a 30-day free trial and combines server-side tracking with automatic, no-code setup. It emphasizes privacy compliance and includes features for tracking checkout extensibility, making it suitable for ecommerce needs.
Overall, Elevar is more focused on conversion tracking and GTM, while Triple Whale excels in automation and reporting, and Littledata balances ease of use with robust tracking capabilities.
Store size | Elevar | Triple Whale | Littledata |
---|---|---|---|
50 orders / month | $200 | $299 | $39 |
500 orders / month | $200 | $549 | $149 |
5,000 orders / month | $450 | $1469 | $349 |
20,000 orders / month | $950 | $4028 | $799 |
For 50 orders per month, Elevar is 413% more expensive than Littledata, while Triple Whale is 666% more expensive. At 500 orders, Elevar and Triple Whale are equal, but Littledata is 75% cheaper than both. For 5,000 orders, Elevar is 29% cheaper than Littledata, while Triple Whale is 227% more expensive than Elevar. At 20,000 orders, Elevar is 19% cheaper than Littledata, while Triple Whale is 324% more expensive than Elevar and 404% more than Littledata.
Destination | Elevar | Triple Whale | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
✔️ | ✔️ | ||
TikTok | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Elevar offers a broader range of data destinations, including platforms like Pinterest, TikTok, and Yotpo, allowing for extensive marketing and analytics integration. Triple Whale focuses on fewer destinations, primarily emphasizing Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata also provides a wide array of destinations similar to Elevar, including Segment for enhanced data management. Overall, Elevar and Littledata cater to diverse marketing needs, while Triple Whale is more streamlined, focusing on key platforms for targeted campaigns.
Feature | Elevar | Triple Whale | Littledata |
---|---|---|---|
Identity resolution | |||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | ✔️ |
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Reliable via Shopify's servers | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Unreliable tracking of button clicks | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers enhanced customer tracking for Klaviyo by integrating additional marketing channel cookies to improve identity resolution, which is not a feature of Elevar or Triple Whale. Additionally, Littledata backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions over time. This capability allows for more personalized marketing efforts. While all three options provide GDPR/CCPA opt-out documentation and ensure no new emails are added to marketing lists, Littledata's unique features make it a superior choice for tracking and understanding customer behavior in a more holistic manner.
Feature | Elevar | Triple Whale | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ |
Feature | Elevar | Triple Whale | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ||
Includes recurring orders | ✔️ |