Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Switching from Elevar? Get 50% off your first year with Littledata
Talk to us| Feature | Elevar | Triple Whale | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| Marketing reporting | ✔️ | ||
| Proprietary attribution model | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Elevar focuses on ensuring 100% conversion tracking via server-side Google Tag Manager, integrating directly with Shopify's servers for accurate data delivery to marketing platforms. In contrast, Triple Whale offers a fully automatic, no-code setup with a proprietary attribution model, emphasizing ease of use for analytics and forecasting. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features like identity resolution and server-side tracking, making it a strong choice for those seeking comprehensive tracking and user-friendly setup without upfront costs.
| Elevar | Triple Whale | Littledata | |
|---|---|---|---|
| Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Elevar | Triple Whale | Littledata |
|---|---|---|---|
| 50 orders / month | $200 | $259 | $39 |
| 500 orders / month | $200 | $259 | $199 |
| 5,000 orders / month | $450 | $1290 | $449 |
| 20,000 orders / month | $850 | $3500 | $1390 |
For 50 orders per month, Elevar is 413% more expensive than Littledata, while Triple Whale is 564% more expensive. At 500 orders, Elevar and Triple Whale are equal, but Littledata is 25% cheaper than both. For 5,000 orders, Elevar is 29% cheaper than Littledata, while Triple Whale is 268% more expensive. At 20,000 orders, Elevar is 6% cheaper than Littledata, while Triple Whale is 312% more expensive. Overall, Littledata is the most cost-effective option across all order volumes.
| Destination | Elevar | Triple Whale | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| TikTok | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Segment | ✔️ |
Elevar offers a broader range of data destinations, including Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, and Google Ads, allowing for extensive tracking across multiple platforms. Triple Whale focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata provides a comprehensive set similar to Elevar, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling robust tracking and integration across various marketing channels. Overall, Elevar and Littledata support more platforms than Triple Whale, enhancing data versatility for ecommerce managers.
| Feature | Elevar | Triple Whale | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | ✔️ |
| Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
| Uses other marketing channel cookies to boost identity | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ||
| Added to Cart trigger | |||
| Reliable via Shopify's servers | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | ||
| Direct from Shopify's servers | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. It not only provides documentation for GDPR/CCPA opt-out but also enhances customer identity by utilizing cookies from other marketing channels. This capability allows for a more comprehensive understanding of customer behavior. Additionally, Littledata backstitches Klaviyo profiles onto previous customer events, ensuring a complete view of customer interactions over time. In contrast, while Elevar and Triple Whale also offer GDPR/CCPA compliance and do not add new emails to marketing lists, they lack the advanced identity boosting and historical event tracking features that Littledata provides, making it a more robust choice for CRM management.
| Feature | Elevar | Triple Whale | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Feature | Elevar | Triple Whale | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| Fully automatic setup | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ||
