Elevar vs Triple Whale

Is Elevar or Triple Whale a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


You could use both Elevar for accurate data, and Triple Whale for reporting

Elevar vs Triple Whale comparison

FeatureElevarTriple WhaleLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Server-side tracking✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Fully automatic, no code setupminus✔️✔️
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Elevar focuses on fixing conversion tracking issues and optimizing Google Tag Manager (GTM) setups through server-side tracking, ensuring data is accurately pushed to marketing channels. Its identity resolution feature enhances audience targeting and it emphasizes privacy compliance.

In contrast, Triple Whale offers a comprehensive marketing reporting and attribution model with a fully automated, no-code setup, making it user-friendly for managing analytics and forecasting. It also includes identity resolution for audience enhancement.

Littledata provides a 30-day free trial and combines server-side tracking with automatic, no-code setup. It emphasizes privacy compliance and includes features for tracking checkout extensibility, making it suitable for ecommerce needs.

Overall, Elevar is more focused on conversion tracking and GTM, while Triple Whale excels in automation and reporting, and Littledata balances ease of use with robust tracking capabilities.

Cost comparison

Elevar vs Triple Whale's monthly subscription cost

Store sizeElevarTriple WhaleLittledata
50 orders / month$200$299$39
500 orders / month$200$549$149
5,000 orders / month$450$1469$349
20,000 orders / month$950$4028$799

For 50 orders per month, Elevar is 413% more expensive than Littledata, while Triple Whale is 666% more expensive. At 500 orders, Elevar and Triple Whale are equal, but Littledata is 75% cheaper than both. For 5,000 orders, Elevar is 29% cheaper than Littledata, while Triple Whale is 227% more expensive than Elevar. At 20,000 orders, Elevar is 19% cheaper than Littledata, while Triple Whale is 324% more expensive than Elevar and 404% more than Littledata.

Supported data destinations

DestinationElevarTriple WhaleLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Pinterest✔️minus✔️
TikTok✔️minus✔️
Attentive✔️minus✔️
Yotpo Email & SMS✔️minusminus
Postscript✔️minusminus
Segmentminusminus✔️

Elevar offers a broader range of data destinations, including platforms like Pinterest, TikTok, and Yotpo, allowing for extensive marketing and analytics integration. Triple Whale focuses on fewer destinations, primarily emphasizing Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata also provides a wide array of destinations similar to Elevar, including Segment for enhanced data management. Overall, Elevar and Littledata cater to diverse marketing needs, while Triple Whale is more streamlined, focusing on key platforms for targeted campaigns.

Klaviyo comparison

Elevar vs Triple Whale's solution for Klaviyo

FeatureElevarTriple WhaleLittledata
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPA✔️✔️✔️
Never adds new emails to your marketing list✔️✔️✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-side✔️minus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Reliable via Shopify's servers✔️minus✔️
Enriched product info (e.g. category)✔️minus✔️
Backwards compatible with Klaviyo templates✔️minus✔️
Unreliable tracking of button clicksminus✔️minus
Target the whole contents of the cartminusminus✔️

Littledata offers enhanced customer tracking for Klaviyo by integrating additional marketing channel cookies to improve identity resolution, which is not a feature of Elevar or Triple Whale. Additionally, Littledata backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions over time. This capability allows for more personalized marketing efforts. While all three options provide GDPR/CCPA opt-out documentation and ensure no new emails are added to marketing lists, Littledata's unique features make it a superior choice for tracking and understanding customer behavior in a more holistic manner.

Google Ads comparison

Elevar vs Triple Whale's solution for Google Ads

FeatureElevarTriple WhaleLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️✔️✔️
New vs Returning customer conversions✔️minus✔️
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️

Meta Ads comparison

Elevar vs Triple Whale's solution for Meta Ads

FeatureElevarTriple WhaleLittledata
Added to Cart trigger
Via Conversions API✔️minus✔️
Checkout steps
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
New vs Returning customer conversionsminus✔️minus
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Elevar against Triple Whale
How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure 100% of conversions are tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

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