Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Switching from Elevar? Get 50% off your first year with Littledata
Feature | Elevar | Triple Whale | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Elevar focuses on ensuring 100% conversion tracking through server-side tracking and Google Tag Manager, now integrated into a broader analytics tool post-acquisition. In contrast, Triple Whale offers a fully automated, no-code setup with a proprietary attribution model, emphasizing ease of use for analytics and forecasting. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features like identity resolution and server-side tracking, providing a more comprehensive solution for ecommerce managers seeking robust data collection and analysis without complex setups.
Elevar | Triple Whale | Littledata | |
---|---|---|---|
Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Elevar | Triple Whale | Littledata |
---|---|---|---|
50 orders / month | $200 | $299 | $39 |
500 orders / month | $200 | $549 | $149 |
5,000 orders / month | $450 | $1469 | $349 |
20,000 orders / month | $950 | $4028 | $799 |
For 50 orders per month, Elevar is 413% more expensive than Littledata, while Triple Whale is 666% more expensive. At 500 orders, Elevar and Triple Whale are equal, but Littledata is 75% cheaper than both. For 5,000 orders, Elevar is 29% cheaper than Littledata, while Triple Whale is 227% more expensive than Elevar. At 20,000 orders, Elevar is 19% cheaper than Littledata, while Triple Whale is 324% more expensive than Elevar and 404% more than Littledata.
Destination | Elevar | Triple Whale | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
✔️ | ✔️ | ||
TikTok | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Elevar offers a broader range of data destinations, including platforms like Pinterest, TikTok, and Yotpo, allowing for extensive marketing and analytics integration. Triple Whale focuses on fewer destinations, primarily emphasizing Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata also provides a wide array of destinations similar to Elevar, including Segment for enhanced data management. Overall, Elevar and Littledata cater to diverse marketing needs, while Triple Whale is more streamlined, focusing on key platforms for targeted campaigns.
Feature | Elevar | Triple Whale | Littledata |
---|---|---|---|
Identity resolution | |||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | ✔️ |
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Reliable via Shopify's servers | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Unreliable tracking of button clicks | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ||
Direct from Shopify's servers | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers enhanced customer tracking for Klaviyo by integrating additional marketing channel cookies to improve identity resolution, which is not a feature of Elevar or Triple Whale. Additionally, Littledata backstitches Klaviyo profiles onto previous customer events, providing a comprehensive view of customer interactions over time. This capability allows for more personalized marketing efforts. While all three options provide GDPR/CCPA opt-out documentation and ensure no new emails are added to marketing lists, Littledata's unique features make it a superior choice for tracking and understanding customer behavior in a more holistic manner.
Feature | Elevar | Triple Whale | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ |
Feature | Elevar | Triple Whale | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |