Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.

Retention.com's identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue.
Switching from Elevar? Get 50% off your first year with Littledata
Talk to us| Feature | Elevar | Retention.com | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Founder owned and led | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Elevar focuses on server-side tracking directly from Shopify, ensuring complete conversion tracking through Google Tag Manager, now integrated with Buxton's analytics tools. Retention.com also offers identity resolution but emphasizes recovering lost shoppers and enhancing Klaviyo revenue, working with various platforms. Littledata stands out with a 30-day free trial, founder-led approach, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly and comprehensive solution for Shopify merchants compared to both Elevar and Retention.com.
| Elevar | Retention.com | Littledata | |
|---|---|---|---|
| Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Unfortunately, the team... very high employee turnover; it can be really frustrating to have to re-explain things to new reps." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Elevar | Retention.com | Littledata |
|---|---|---|---|
| 50 orders / month | $200 | $500 | $39 |
| 500 orders / month | $200 | $500 | $199 |
| 5,000 orders / month | $450 | $2000 | $449 |
| 20,000 orders / month | $850 | $5000 | $1390 |
For an online store with 50 orders, Elevar is 60% cheaper than Retention.com and 80% more expensive than Littledata. At 500 orders, Elevar and Retention.com are equal, while Littledata is 25% cheaper than both. With 5000 orders, Elevar is 77.5% cheaper than Retention.com and 28.9% more expensive than Littledata. For 20000 orders, Elevar is 83% cheaper than Retention.com and 6.4% cheaper than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
| Destination | Elevar | Retention.com | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| Meta Ads | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| TikTok | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ | |
| Segment | ✔️ |
Elevar focuses on integrating various marketing platforms like Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, and Google Ads for comprehensive tracking and analytics. Retention.com primarily emphasizes email marketing through Klaviyo, enhancing customer retention. Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing extensive tracking capabilities across multiple channels. The main difference lies in Elevar and Littledata's wider integration options compared to Retention.com's focus on email marketing.
| Feature | Elevar | Retention.com | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Uses other marketing channel cookies to boost identity | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | ✔️ |
| Tracked server-side | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ||
| Added to Cart trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | ✔️ |
| Reliable via Shopify's servers | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Tracked via the checkout page | ✔️ | ||
| Direct from Shopify's servers | ✔️ | ||
