Elevar vs Blotout
Elevar is not a better choice; Littledata offers better value, coverage, and simplicity.
What is Elevar?
Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Switching from Elevar? You get more for less with Littledata.
Elevar vs Blotout comparison
| Feature | Elevar | Blotout | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Natively supports Shopify Markets | ✔️ |  | ✔️ |
| Founder owned and led | | ✔️ | ✔️ |
| Via server-side Google Tag Manager | ✔️ | | |
| Works with platforms other than Shopify | | ✔️ | |
| 30 day free trial | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| Built For Shopify | | | ✔️ |
Both Elevar and Blotout share identity resolution and server-side data delivery to marketing platforms. However, Elevar has been acquired and merged into Buxton/Audiense's broader analytics suite, meaning it's no longer a standalone conversion tracking tool — a potential risk for a Shopify Plus brand wanting a focused solution. Blotout works across platforms beyond Shopify and is founder-led, but notably lacks native Shopify Markets support, which matters if you're scaling internationally.
Where Littledata wins over both:
- vs. Elevar: Littledata remains a dedicated, independent Shopify tracking product with no acquisition risk, plus fully automatic no-code setup and native Shopify Markets support.
- vs. Blotout: Littledata sends data direct from Shopify's servers, enabling richer event data and capturing server-side events the browser never sees — something Blotout doesn't offer.
Littledata also adds a 30-day free trial and automatic checkout step tracking, lowering the barrier to getting started.
Data tracking and setup
How Elevar and Blotout collect, enrich and control Shopify tracking data
| Capability | Elevar | Blotout | Littledata |
|---|---|---|---|
| Setup and maintenance | |||
| Turnkey setup; no implementation cost | ✔️ | ✔️ | ✔️ |
| Zero ongoing maintenance | ✔️ | ✔️ | ✔️ |
| Data and tracking features | |||
| Event Editor | ✔️ | | ✔️ |
| Profit signal | ✔️ | | ✔️ |
| Server-side tracking | | ✔️ | ✔️ |
| Persistent ID | | ✔️ | ✔️ |
| Bot protection | | ✔️ | ✔️ |
| Shop app & Shop Pay | | ✔️ | ✔️ |
| No-code setup (no GTM required) | | | ✔️ |
| Session Enrichment | | | ✔️ |
| Unlimited Shopify Markets | | | ✔️ |
| Headless / Hydrogen support | | | ✔️ |
| Subscription app tracking | | | ✔️ |
| Privacy / consent app compatible | | | ✔️ |
Reviews comparison
Elevar vs Blotout's customer reviews
| Elevar | Blotout | Littledata | |
|---|---|---|---|
| Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews | Read more reviews | Read more reviews |
Cost comparison
Elevar vs Blotout's monthly subscription cost
| Store size | Elevar | Blotout | Littledata |
|---|---|---|---|
| 50 orders / month | $225 | $79 | $39 |
| 500 orders / month | $650 | $400 | $175 |
| 5,000 orders / month | $650 | $1980 | $540 |
| 20,000 orders / month | $1250 | $5000 | $1390 |
Sources: Elevar pricing, Blotout pricing, Littledata pricing. Prices last verified July 22, 2026.
Supported data destinations
| Destination | Elevar | Blotout | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| ✔️ | | ✔️ | |
| TikTok | ✔️ | | ✔️ |
| Microsoft Ads | ✔️ | | ✔️ |
| Segment | | | ✔️ |
Elevar and Littledata offer the broadest destination coverage, both including TikTok, Pinterest, and Microsoft Ads. Littledata uniquely adds Segment, making it ideal if you use a CDP or route data to additional downstream tools.
Blotout has the narrowest native destination list, lacking TikTok, Pinterest, and Microsoft Ads — its differentiation lies more in its privacy-first, first-party data infrastructure than destination breadth.
If channel coverage is your priority, Elevar and Littledata are comparable, with Littledata's Segment integration giving it an edge for more complex data stacks.
Google Analytics comparison
Elevar vs Blotout's solution for Google Analytics
| Feature | Elevar | Blotout | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks products list as you scroll | ✔️ | | ✔️ |
| Tracks clicks on product list | ✔️ | | ✔️ |
| Consistent product identifier in GA4 | | | ✔️ |
| Add to Cart | |||
| Tracked server-side | ✔️ | | ✔️ |
| Enriched product info | ✔️ | | ✔️ |
| Tracks remove from cart | ✔️ | | ✔️ |
| Tracked client-side (missing ~50%) | | ✔️ | |
| Checkout steps | |||
| Compatible with accelerated checkouts | ✔️ | | ✔️ |
| Direct from Shopify servers | ✔️ | | ✔️ |
| Tracks all checkout steps | ✔️ | | ✔️ |
| Purchase | |||
| Direct from Shopify servers | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | | ✔️ |
| Includes recurring orders | ✔️ | | ✔️ |
| Filter orders by sales channel | ✔️ | | ✔️ |
| Includes refunds | ✔️ | | ✔️ |
| Tracked via thank you page | ✔️ | | |
| User-provided data for improved attribution | | | ✔️ |
| Includes net revenue / profit | | | ✔️ |
Elevar's purchase tracking for Google Analytics ensures GDPR/CCPA compliance by allowing end-users to opt out without adding new emails to marketing lists. In contrast, Blotout offers server-side tracking for 100% accuracy but lacks specific compliance features. Littledata also provides server-side tracking with enhanced features like post-purchase upsells, recurring orders, order filtering by sales channel, refunds, user-provided data for better attribution, and custom mapping. While Elevar focuses on compliance and opt-out options, Blotout and Littledata emphasize accuracy and additional functionalities, with Littledata offering the most comprehensive tracking capabilities.
Klaviyo comparison
Elevar vs Blotout's solution for Klaviyo
| Feature | Elevar | Blotout | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds emails to your list without consent | ✔️ | ✔️ | ✔️ |
| Uses other marketing channel cookies to boost identity | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Klaviyo Preferred Partner | | | ✔️ |
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Tracked server-side | ✔️ | | ✔️ |
| Tracked client-side | | ✔️ | |
| Enriched product info (e.g. category) | | | ✔️ |
| Added to Cart trigger | |||
| Direct from Shopify servers | ✔️ | | ✔️ |
| Enriched product info (e.g. category) | ✔️ | | ✔️ |
| Backwards compatible with Klaviyo templates | ✔️ | | ✔️ |
| Unreliable tracking of button clicks | | ✔️ | |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| Tracked via the checkout page | | ✔️ | |
| Direct from Shopify servers | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
Both Elevar and Blotout never add emails without consent, protecting list quality. However, neither sends data directly from Shopify servers, creating three key disadvantages: inflated Active Profiles in Klaviyo from profiles without emails, checkout events requiring manual tagging setup, and Product Viewed events capturing fewer than 50% of identified customers.
Littledata outperforms both by sending data directly from Shopify's servers, eliminating these issues entirely. It also goes further by never adding new emails to your marketing list, leveraging other marketing channel cookies to boost identity resolution, and backstitching Klaviyo profiles onto previous customer events — giving you richer historical data and more accurate attribution. For a Shopify Plus brand prioritising CRM data quality, Littledata offers a meaningfully stronger foundation.
Google Ads comparison
Elevar vs Blotout's solution for Google Ads
| Feature | Elevar | Blotout | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | | ✔️ |
| New vs Returning conversions | ✔️ | | ✔️ |
| Profit signal | ✔️ | | ✔️ |
| Unreliable tracking via thank you page (missing ~30%) | | ✔️ | |
| Real-time tracking of Enhanced Conversions | | | ✔️ |
| Multi-source conversions (Data Manager API) | | | ✔️ |
| Fully automatic setup | | | ✔️ |
| Full Shopify Markets support | | | ✔️ |
Meta Ads comparison
Elevar vs Blotout's solution for Meta Ads
| Feature | Elevar | Blotout | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | | ✔️ |
| Pre-purchase audiences based on first-party data | ✔️ | | ✔️ |
| Fully automatic setup | ✔️ | | ✔️ |
| Target subscriptions vs one-time purchases | | | ✔️ |
| AddToCart | |||
| Tracked client-side (missing ~50%) | ✔️ | | |
| Tracked direct from Shopify servers | | | ✔️ |
| InitiateCheckout | |||
| Includes all checkout steps | ✔️ | | ✔️ |
| Unreliable tracking via checkout page (missing ~30%) | ✔️ | | |
| Tracked direct from Shopify servers | | | ✔️ |
| Purchase | |||
| Tracked direct from Shopify servers | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | | ✔️ |
| New vs Returning conversion goals | ✔️ | | ✔️ |
| Profit signal | ✔️ | | ✔️ |
| Full Shopify Markets support | ✔️ | | ✔️ |
| No-code custom conversions | | | ✔️ |
Keep comparing
Related comparisons
See how these tools stack up against other Shopify tracking and analytics solutions.
How we compiled this comparison: pricing and feature data comes from each vendor's public pricing page, Shopify App Store listings, and BuiltWith usage data, reviewed by the Littledata team. Last verified September 15, 2026. Spotted something out of date? Let us know.