Elevar vs Blotout

Is Elevar or Blotout a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


Elevar vs Blotout comparison

FeatureElevarBlotoutLittledata
Identity resolution to boost audiences✔️✔️✔️
Server-side tracking✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Public statement of privacy compliance✔️minus✔️
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Elevar focuses on fixing conversion tracking issues and optimizing Google Tag Manager (GTM) setups with server-side tracking, ensuring data is effectively pushed to marketing channels. It emphasizes privacy compliance and identity resolution to enhance audience targeting.

Blotout, on the other hand, aims to restore marketing signals in a post-cookie environment, identifying returning customers who appear anonymous. It supports platforms beyond Shopify, making it versatile for various ecommerce setups.

Littledata offers a fully automatic, no-code setup with a 30-day free trial, making it user-friendly. It also emphasizes privacy compliance and identity resolution, similar to Elevar and Blotout, while providing automatic tracking of checkout extensibility.

In summary, Elevar is ideal for Shopify-focused brands needing GTM optimization, Blotout excels in cross-platform identity resolution, and Littledata offers ease of use with comprehensive tracking features.

Cost comparison

Elevar vs Blotout's monthly subscription cost

Store sizeElevarBlotoutLittledata
50 orders / month$200$50$39
500 orders / month$200$250$149
5,000 orders / month$450$830$349
20,000 orders / month$950$2500$799

For an online store with 50 orders, Elevar is 300% more expensive than Blotout and 413% more than Littledata. At 500 orders, Elevar and Blotout are equal, while Littledata is 25% cheaper than Elevar. For 5000 orders, Elevar is 46% cheaper than Blotout and 29% cheaper than Littledata. At 20000 orders, Elevar is 62% cheaper than Blotout and 19% cheaper than Littledata. Overall, Elevar is consistently more expensive, while Blotout varies significantly with order volume.

Supported data destinations

DestinationElevarBlotoutLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Attentive✔️✔️✔️
Google Ads✔️✔️✔️
Pinterest✔️minus✔️
TikTok✔️minus✔️
Postscript✔️✔️minus
Yotpo Email & SMS✔️minusminus
Segmentminusminus✔️

Elevar offers a broader range of data destinations, including Pinterest and Yotpo Email & SMS, enhancing multi-channel marketing capabilities. Blotout focuses on essential platforms like Google Analytics and Meta Ads but lacks Pinterest and TikTok. Littledata also supports Google Analytics and Meta Ads, plus TikTok and Pinterest, providing a balance between comprehensive tracking and marketing integration. Overall, Elevar is the most extensive, while Blotout is more streamlined, and Littledata offers a middle ground with key integrations.

Google Analytics comparison

Elevar vs Blotout's solution for Google Analytics

FeatureElevarBlotoutLittledata
Product list views & clicks
Tracks products list as you scroll✔️minus✔️
Tracks clicks on product list✔️minus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart event
Tracked server-side✔️minus✔️
Enriched product info✔️minus✔️
Tracks remove from cart✔️minus✔️
Tracked client-sideminus✔️minus
Checkout steps
Compatible with checkout extensibility✔️minus✔️
Compatible with accelerated checkouts✔️minus✔️
All steps tracked server-side✔️minus✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Includes recurring orders✔️minus✔️
Filter orders by sales channel✔️minus✔️
Includes refunds✔️minus✔️
Tracked client-side✔️minusminus
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Elevar's purchase tracking for Google Analytics ensures GDPR/CCPA compliance by allowing end-users to opt out without adding new emails to marketing lists. In contrast, Blotout offers server-side tracking for 100% accuracy but lacks specific compliance features. Littledata also provides server-side tracking with enhanced features like post-purchase upsells, recurring orders, order filtering by sales channel, refunds, user-provided data for better attribution, and custom mapping. While Elevar focuses on compliance and opt-out options, Blotout and Littledata emphasize accuracy and additional functionalities, with Littledata offering the most comprehensive tracking capabilities.

Klaviyo comparison

Elevar vs Blotout's solution for Klaviyo

FeatureElevarBlotoutLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-side✔️minus✔️
Tracked client-sideminus✔️minus
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Tracked server-side✔️minus✔️
Enriched product info (e.g. category)✔️minus✔️
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked client-sideminus✔️minus
Target the whole contents of the cartminusminus✔️

Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and identity resolution. It provides clear documentation for GDPR/CCPA opt-out, ensuring compliance. Unlike Elevar and Blotout, Littledata enhances customer profiles by stitching Klaviyo profiles to previous events, offering a richer historical context. Additionally, it leverages cookies from other marketing channels to improve identity matching, which is not a feature of Elevar or Blotout. This results in a more accurate and compliant customer tracking system, ultimately leading to better-targeted marketing efforts.

Google Ads comparison

Elevar vs Blotout's solution for Google Ads

FeatureElevarBlotoutLittledata
Google Ads Conversions
Server-side Enhanced Conversions✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Client-side Enhanced Conversionsminus✔️minus
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Elevar vs Blotout's solution for Meta Ads

FeatureElevarBlotoutLittledata
Added to Cart trigger
Via Conversions API✔️minus✔️
Checkout steps
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Elevar against Blotout
How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure 100% of conversions are tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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