Elevar vs Blotout

Is Elevar or Blotout a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.


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Elevar vs Blotout comparison

FeatureElevarBlotoutLittledata
Identity resolution to boost audiences✔️✔️✔️
Direct from Shopify's servers✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Founder owned and ledminus✔️✔️
Via server-side Google Tag Manager✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Natively supports Shopify Marketsminusminus✔️
Automatic tracking of checkout stepsminusminus✔️

Elevar focuses on ensuring 100% conversion tracking via server-side Google Tag Manager, integrating seamlessly with Shopify. However, it is now part of a broader analytics tool after its acquisition. Blotout, on the other hand, addresses post-cookie challenges by restoring marketing signals and works with various platforms beyond Shopify. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for ecommerce managers to implement and optimize their tracking without extensive technical resources.

Reviews comparison

Elevar vs Blotout's customer reviews

ElevarBlotoutLittledata
Example product review"They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Elevar vs Blotout's monthly subscription cost

Store sizeElevarBlotoutLittledata
50 orders / month$200$79$39
500 orders / month$200$400$199
5,000 orders / month$450$1980$449
20,000 orders / month$850$5000$1390

For 50 orders, Elevar is 153% more expensive than Blotout and 413% more than Littledata. At 500 orders, Elevar and Blotout are equal, while Littledata is 25% cheaper than Blotout. For 5,000 orders, Elevar is 77% cheaper than Blotout but 29% more expensive than Littledata. At 20,000 orders, Elevar is 83% cheaper than Blotout and 6% more expensive than Littledata. Overall, Elevar is consistently the highest-priced option, while Littledata offers the lowest costs across all order volumes.

Supported data destinations

DestinationElevarBlotoutLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Attentive✔️✔️✔️
Google Ads✔️✔️✔️
Pinterest✔️minus✔️
TikTok✔️minus✔️
Segmentminusminus✔️

Elevar offers a broader range of data destinations, including Pinterest and TikTok, which are not available in Blotout's offerings. Blotout focuses on core platforms like Google Analytics, Meta Ads, and Klaviyo but lacks TikTok and Pinterest. Littledata also includes TikTok and Pinterest, similar to Elevar, while adding Segment for enhanced data integration. Overall, Elevar and Littledata provide more diverse tracking options, especially for social media platforms, while Blotout has a more streamlined selection focused on essential marketing tools.

Google Analytics comparison

Elevar vs Blotout's solution for Google Analytics

FeatureElevarBlotoutLittledata
Product list views & clicks
Tracks products list as you scroll✔️minus✔️
Tracks clicks on product list✔️minus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart
Tracked server-side✔️minus✔️
Enriched product info✔️minus✔️
Tracks remove from cart✔️minus✔️
Tracked client-sideminus✔️minus
Checkout steps
Compatible with checkout extensibility✔️minus✔️
Compatible with accelerated checkouts✔️minus✔️
Tracked direct from Shopify's servers✔️minus✔️
Tracks all checkout steps✔️minus✔️
Purchase
Direct from Shopify for 100% accuracy✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Includes recurring orders✔️minus✔️
Filter orders by sales channel✔️minus✔️
Includes refunds✔️minus✔️
Tracked via thank you page✔️minusminus
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Elevar's purchase tracking for Google Analytics ensures GDPR/CCPA compliance by allowing end-users to opt out without adding new emails to marketing lists. In contrast, Blotout offers server-side tracking for 100% accuracy but lacks specific compliance features. Littledata also provides server-side tracking with enhanced features like post-purchase upsells, recurring orders, order filtering by sales channel, refunds, user-provided data for better attribution, and custom mapping. While Elevar focuses on compliance and opt-out options, Blotout and Littledata emphasize accuracy and additional functionalities, with Littledata offering the most comprehensive tracking capabilities.

Klaviyo comparison

Elevar vs Blotout's solution for Klaviyo

FeatureElevarBlotoutLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-side✔️minus✔️
Tracked client-sideminus✔️minus
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Reliable via Shopify's servers✔️minus✔️
Enriched product info (e.g. category)✔️minus✔️
Backwards compatible with Klaviyo templates✔️minus✔️
Unreliable tracking of button clicksminus✔️minus
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout pageminus✔️minus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, while its unique ability to utilize other marketing channel cookies enhances identity resolution. Unlike Elevar and Blotout, Littledata backstitches Klaviyo profiles onto previous customer events, providing a richer historical context for customer interactions. This feature allows for more personalized marketing strategies, improving customer engagement and retention. Additionally, Littledata's approach of not adding new emails to marketing lists aligns with best practices, ensuring a clean and compliant database. Overall, Littledata's combination of compliance, identity enhancement, and historical data integration makes it a superior choice for CRM management.

Google Ads comparison

Elevar vs Blotout's solution for Google Ads

FeatureElevarBlotoutLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Elevar vs Blotout's solution for Meta Ads

FeatureElevarBlotoutLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
100% accurate revenue in Meta✔️minus✔️
Pre-purchase audiences based on first-party data✔️minus✔️
Fully automatic setup✔️minus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions API✔️minus✔️
InitiateCheckout
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
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Comparing Elevar against Blotout
Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 3319 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 1724 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads and Attentive.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.