Elevar vs Blotout

Is Elevar or Blotout a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6,300 Shopify sites.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites.


Overall Elevar vs Blotout comparison

FeatureElevarBlotout
Overall benefits
Identity resolution / session enrichment✔️✔️
Server-side tracking✔️✔️
Fully privacy compliant✔️minus
Customer data to marketing platforms✔️✔️
Supported destinations
Google Analytics✔️✔️
Meta Ads✔️✔️
Pinterest✔️minus
TikTok✔️minus
Klaviyo✔️✔️
Attentive✔️minus
Google Ads✔️✔️

Google Analytics comparison

Comparing Elevar against Blotout's solution for Google Analytics

FeatureElevarBlotout
Product list views & clicks
Tracks products list as you scroll✔️minus
Tracks clicks on product list✔️minus
Add to Cart event
Tracked server-side✔️minus
Enriched product info✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout steps
Compatible with checkout extensibility✔️minus
Compatible with accelerated checkouts✔️minus
All steps tracked server-side✔️minus
Purchase event
Tracked server side✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude order from some channels✔️minus
Includes refunds✔️minus

Klaviyo comparison

Comparing Elevar against Blotout's solution for Klaviyo

FeatureElevarBlotout
Identity resolution
Privacy compliant - visitor can opt out✔️minus
Does not use third-party email lists✔️✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️minus
Trigger split by product category✔️minus
Tracked client-sideminus✔️
Added to Cart trigger
Tracked server-side✔️minus
Enriched product info✔️minus
Backwards compatible with Klaviyo templates✔️minus
Tracked client-sideminus✔️
Checkout Started trigger
Tracked client-sideminus✔️

Google Ads comparison

Comparing Elevar against Blotout's solution for Google Ads

FeatureElevarBlotout
Google Ads Conversions
Server-side Enhanced Conversions✔️minus
Client-side Enhanced Conversionsminus✔️

Meta Ads comparison

Comparing Elevar against Blotout's solution for Meta Ads

FeatureElevarBlotout
Key benefits
100% accurate revenue in Meta✔️minus
Boost to Event Match Quality Score✔️✔️
Pre-purchase audiences based on first-party data✔️minus
Added to Cart trigger
Via Conversions API✔️minus
Checkout steps
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Filters to exclude orders from some channels✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Elevar against Blotout
Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo and Google Ads.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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