Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Feature | Elevar | Blotout | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Public statement of privacy compliance | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Elevar focuses on fixing conversion tracking issues and optimizing Google Tag Manager (GTM) setups with server-side tracking, ensuring data is effectively pushed to marketing channels. It emphasizes privacy compliance and identity resolution to enhance audience targeting.
Blotout, on the other hand, aims to restore marketing signals in a post-cookie environment, identifying returning customers who appear anonymous. It supports platforms beyond Shopify, making it versatile for various ecommerce setups.
Littledata offers a fully automatic, no-code setup with a 30-day free trial, making it user-friendly. It also emphasizes privacy compliance and identity resolution, similar to Elevar and Blotout, while providing automatic tracking of checkout extensibility.
In summary, Elevar is ideal for Shopify-focused brands needing GTM optimization, Blotout excels in cross-platform identity resolution, and Littledata offers ease of use with comprehensive tracking features.
Store size | Elevar | Blotout | Littledata |
---|---|---|---|
50 orders / month | $200 | $50 | $39 |
500 orders / month | $200 | $250 | $149 |
5,000 orders / month | $450 | $830 | $349 |
20,000 orders / month | $950 | $2500 | $799 |
For an online store with 50 orders, Elevar is 300% more expensive than Blotout and 413% more than Littledata. At 500 orders, Elevar and Blotout are equal, while Littledata is 25% cheaper than Elevar. For 5000 orders, Elevar is 46% cheaper than Blotout and 29% cheaper than Littledata. At 20000 orders, Elevar is 62% cheaper than Blotout and 19% cheaper than Littledata. Overall, Elevar is consistently more expensive, while Blotout varies significantly with order volume.
Destination | Elevar | Blotout | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
✔️ | ✔️ | ||
TikTok | ✔️ | ✔️ | |
Postscript | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Segment | ✔️ |
Elevar offers a broader range of data destinations, including Pinterest and Yotpo Email & SMS, enhancing multi-channel marketing capabilities. Blotout focuses on essential platforms like Google Analytics and Meta Ads but lacks Pinterest and TikTok. Littledata also supports Google Analytics and Meta Ads, plus TikTok and Pinterest, providing a balance between comprehensive tracking and marketing integration. Overall, Elevar is the most extensive, while Blotout is more streamlined, and Littledata offers a middle ground with key integrations.
Feature | Elevar | Blotout | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks products list as you scroll | ✔️ | ✔️ | |
Tracks clicks on product list | ✔️ | ✔️ | |
Consistent product identifier in GA4 | ✔️ | ||
Add to Cart event | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info | ✔️ | ✔️ | |
Tracks remove from cart | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Checkout steps | |||
Compatible with checkout extensibility | ✔️ | ✔️ | |
Compatible with accelerated checkouts | ✔️ | ✔️ | |
All steps tracked server-side | ✔️ | ✔️ | |
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Includes recurring orders | ✔️ | ✔️ | |
Filter orders by sales channel | ✔️ | ✔️ | |
Includes refunds | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
User-provided data for improved attribution | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Elevar's purchase tracking for Google Analytics ensures GDPR/CCPA compliance by allowing end-users to opt out without adding new emails to marketing lists. In contrast, Blotout offers server-side tracking for 100% accuracy but lacks specific compliance features. Littledata also provides server-side tracking with enhanced features like post-purchase upsells, recurring orders, order filtering by sales channel, refunds, user-provided data for better attribution, and custom mapping. While Elevar focuses on compliance and opt-out options, Blotout and Littledata emphasize accuracy and additional functionalities, with Littledata offering the most comprehensive tracking capabilities.
Feature | Elevar | Blotout | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and identity resolution. It provides clear documentation for GDPR/CCPA opt-out, ensuring compliance. Unlike Elevar and Blotout, Littledata enhances customer profiles by stitching Klaviyo profiles to previous events, offering a richer historical context. Additionally, it leverages cookies from other marketing channels to improve identity matching, which is not a feature of Elevar or Blotout. This results in a more accurate and compliant customer tracking system, ultimately leading to better-targeted marketing efforts.
Feature | Elevar | Blotout | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Server-side Enhanced Conversions | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ |
Feature | Elevar | Blotout | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |