Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Switching from Elevar? Get 50% off your first year with Littledata
Talk to us| Feature | Elevar | Blotout | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Elevar focuses on ensuring 100% conversion tracking via server-side Google Tag Manager, integrating seamlessly with Shopify. However, it is now part of a broader analytics tool after its acquisition. Blotout, on the other hand, addresses post-cookie challenges by restoring marketing signals and works with various platforms beyond Shopify. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for ecommerce managers to implement and optimize their tracking without extensive technical resources.
| Elevar | Blotout | Littledata | |
|---|---|---|---|
| Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Elevar | Blotout | Littledata |
|---|---|---|---|
| 50 orders / month | $200 | $79 | $39 |
| 500 orders / month | $200 | $400 | $199 |
| 5,000 orders / month | $450 | $1980 | $449 |
| 20,000 orders / month | $850 | $5000 | $1390 |
For 50 orders, Elevar is 153% more expensive than Blotout and 413% more than Littledata. At 500 orders, Elevar and Blotout are equal, while Littledata is 25% cheaper than Blotout. For 5,000 orders, Elevar is 77% cheaper than Blotout but 29% more expensive than Littledata. At 20,000 orders, Elevar is 83% cheaper than Blotout and 6% more expensive than Littledata. Overall, Elevar is consistently the highest-priced option, while Littledata offers the lowest costs across all order volumes.
| Destination | Elevar | Blotout | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ||
| TikTok | ✔️ | ✔️ | |
| Segment | ✔️ |
Elevar offers a broader range of data destinations, including Pinterest and TikTok, which are not available in Blotout's offerings. Blotout focuses on core platforms like Google Analytics, Meta Ads, and Klaviyo but lacks TikTok and Pinterest. Littledata also includes TikTok and Pinterest, similar to Elevar, while adding Segment for enhanced data integration. Overall, Elevar and Littledata provide more diverse tracking options, especially for social media platforms, while Blotout has a more streamlined selection focused on essential marketing tools.
| Feature | Elevar | Blotout | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks products list as you scroll | ✔️ | ✔️ | |
| Tracks clicks on product list | ✔️ | ✔️ | |
| Consistent product identifier in GA4 | ✔️ | ||
| Add to Cart | |||
| Tracked server-side | ✔️ | ✔️ | |
| Enriched product info | ✔️ | ✔️ | |
| Tracks remove from cart | ✔️ | ✔️ | |
| Tracked client-side | ✔️ | ||
| Checkout steps | |||
| Compatible with checkout extensibility | ✔️ | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| Tracks all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Direct from Shopify for 100% accuracy | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ✔️ | |
| Filter orders by sales channel | ✔️ | ✔️ | |
| Includes refunds | ✔️ | ✔️ | |
| Tracked via thank you page | ✔️ | ||
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
Elevar's purchase tracking for Google Analytics ensures GDPR/CCPA compliance by allowing end-users to opt out without adding new emails to marketing lists. In contrast, Blotout offers server-side tracking for 100% accuracy but lacks specific compliance features. Littledata also provides server-side tracking with enhanced features like post-purchase upsells, recurring orders, order filtering by sales channel, refunds, user-provided data for better attribution, and custom mapping. While Elevar focuses on compliance and opt-out options, Blotout and Littledata emphasize accuracy and additional functionalities, with Littledata offering the most comprehensive tracking capabilities.
| Feature | Elevar | Blotout | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
| Uses other marketing channel cookies to boost identity | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ✔️ | |
| Tracked client-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Added to Cart trigger | |||
| Reliable via Shopify's servers | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | ||
| Direct from Shopify's servers | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata offers distinct advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, while its unique ability to utilize other marketing channel cookies enhances identity resolution. Unlike Elevar and Blotout, Littledata backstitches Klaviyo profiles onto previous customer events, providing a richer historical context for customer interactions. This feature allows for more personalized marketing strategies, improving customer engagement and retention. Additionally, Littledata's approach of not adding new emails to marketing lists aligns with best practices, ensuring a clean and compliant database. Overall, Littledata's combination of compliance, identity enhancement, and historical data integration makes it a superior choice for CRM management.
| Feature | Elevar | Blotout | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| Feature | Elevar | Blotout | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ||
