Is Blotout or Popsixle a better data solution for Shopify brands?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites according to BuiltWith.
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle connects Shopify to Meta Ads, and is used by 500 Shopify sites.
Feature | Blotout | Popsixle |
---|---|---|
Works with platforms other than Shopify | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | ✔️ |
Destination | Blotout | Popsixle |
---|---|---|
Meta Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | |
Klaviyo | ✔️ | |
Google Ads | ✔️ |
Feature | Blotout | Popsixle |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | ✔️ |
Added to Cart trigger | ||
Via Conversions API | ✔️ | |
Checkout steps | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes recurring orders | ✔️ | |
Filters to exclude orders from some channels | ✔️ |