Blotout focuses on restoring marketing signals in a post-cookie world by identifying returning customers who appear anonymous. Its features include identity resolution, server-side tracking, and integration with various marketing platforms, making it versatile for brands beyond Shopify.

Popsixle also offers server-side tracking and identity resolution but emphasizes fixing data sent to Facebook and Instagram to enhance audience targeting and conversion tracking. Its goal is to help brands scale revenue through improved customer insights.

Littledata provides a 30-day free trial and emphasizes privacy compliance. It features automatic, no-code setup and tracks checkout extensibility, making it user-friendly. Like the others, it offers identity resolution and server-side tracking.

In summary, while all three solutions provide similar core features, Blotout focuses on restoring signals, Popsixle on optimizing data for social platforms, and Littledata on ease of use and compliance.

For 50 orders, Blotout is 47% cheaper than Popsixle and 29% more expensive than Littledata. At 500 orders, Blotout and Popsixle are equal, with Littledata being 40% cheaper. For 5000 orders, Blotout is 232% more expensive than Popsixle and 138% cheaper than Littledata. Finally, at 20000 orders, Blotout is 213% more expensive than Popsixle and 213% cheaper than Littledata. Overall, Blotout tends to be more expensive at higher volumes, while Littledata offers competitive pricing.

Blotout focuses on privacy-centric server-side tracking, allowing data to be sent to multiple destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, ensuring compliance with data regulations. Popsixle primarily integrates with Meta Ads, emphasizing streamlined ad performance tracking. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing comprehensive analytics and marketing automation capabilities. The main difference lies in the number of integrations and the focus on privacy versus extensive analytics features.