Is Blotout or Fueled a better data solution for Shopify brands?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites according to BuiltWith.
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.
Feature | Blotout | Fueled |
---|---|---|
Works with platforms other than Shopify | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | ✔️ |
Destination | Blotout | Fueled |
---|---|---|
Google Ads | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ |
Klaviyo | ✔️ | |
Segment | ✔️ |
Feature | Blotout | Fueled |
---|---|---|
Add to Cart event | ||
Tracked client-side | ✔️ | ✔️ |
Checkout steps | ||
Tracks checkout started only | ✔️ | |
Purchase event | ||
Tracked server side | ✔️ | ✔️ |
Filters to exclude order from some channels | ✔️ | |
Includes recurring orders | ✔️ | |
User-provided data for improved attribution | ✔️ |
Feature | Blotout | Fueled |
---|---|---|
Google Ads Conversions | ||
Client-side Enhanced Conversions | ✔️ | ✔️ |
Feature | Blotout | Fueled |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | |
Added to Cart trigger | ||
Via Conversions API | ✔️ | |
Checkout steps | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |