Blotout focuses on restoring marketing signals in a post-cookie world by identifying returning customers who appear anonymous. It offers identity resolution, server-side tracking, and integration with various marketing platforms, but does not emphasize a no-code setup.

Fueled also provides identity resolution and server-side tracking, with a strong focus on a no-code setup for Shopify Hydrogen. It captures data from multiple eCommerce platforms, allowing for flexible data usage across sales and marketing tools.

Littledata offers a 30-day free trial and emphasizes privacy compliance. It features automatic, no-code setup and tracks checkout extensibility, making it user-friendly. Like Blotout and Fueled, it provides identity resolution and server-side tracking.

In summary, Blotout is geared towards restoring signals, Fueled emphasizes ease of use across platforms, and Littledata focuses on automation and compliance.

For 50 orders, Blotout is 28% cheaper than Fueled and 22% more expensive than Littledata. At 500 orders, Blotout and Fueled are equal, while Blotout is 40% more expensive than Littledata. For 5,000 orders, Blotout is 6% cheaper than Fueled and 138% more expensive than Littledata. At 20,000 orders, Blotout is 25% more expensive than Fueled and 213% more expensive than Littledata. Overall, Blotout tends to be more expensive, especially at higher order volumes.

Blotout focuses on a broader range of marketing platforms, including Klaviyo and Postscript, which are essential for email and SMS marketing, while Fueled primarily integrates with Google Analytics and Segment, emphasizing data management and analytics. Littledata offers a diverse set of destinations, including TikTok and Pinterest, catering to various advertising channels alongside traditional analytics. In summary, Blotout provides more comprehensive marketing integrations, Fueled emphasizes data analytics, and Littledata offers a wide array of advertising platform connections.

Blotout's purchase tracking for Google Analytics focuses on privacy and does not add new emails to marketing lists, which may limit customer engagement. In contrast, Fueled and Littledata both offer server-side tracking for 100% accuracy and include features like filtering by sales channel and handling recurring orders. Fueled emphasizes user-provided data for attribution, while Littledata adds post-purchase upsells, refunds, and custom mapping for enhanced tracking. Overall, Fueled and Littledata provide more comprehensive tracking capabilities compared to Blotout, which prioritizes privacy over marketing list expansion.