Blotout vs Elevar

Is Blotout or Elevar a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


Elevar competitors

What is Elevar?

Elevar was designed to fix GTM setup, with server-side tracking into to marketing channels. Since the acquisition by Buxton (now Audiense), most of the founding team has left and the Audiense product is no longer focussed on Shopify marketing. Elevar is used by 6,300 Shopify sites according to BuiltWith.


Switching from Elevar? Get 50% off your first year with Littledata

Blotout vs Elevar comparison

FeatureBlotoutElevarLittledata
Identity resolution to boost audiences✔️✔️✔️
Server-side tracking✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️minus✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Blotout focuses on restoring marketing signals in a post-cookie world, emphasizing identity resolution and server-side tracking, while maintaining compatibility with platforms beyond Shopify. In contrast, Elevar, after its acquisition by Buxton, has shifted focus away from Shopify marketing, despite offering similar features. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience and enhanced functionality for Shopify brands compared to both Blotout and Elevar.

Reviews comparison

Blotout vs Elevar's customer reviews

BlotoutElevarLittledata
Example product review"After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity.""They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service.""Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviewsRead more reviewsRead more reviews

Cost comparison

Blotout vs Elevar's monthly subscription cost

Store sizeBlotoutElevarLittledata
50 orders / month$50$200$39
500 orders / month$250$200$149
5,000 orders / month$830$450$349
20,000 orders / month$2500$950$799

For 50 orders, Blotout is 28% more expensive than Littledata, while Elevar is 413% more expensive than Blotout. At 500 orders, Blotout and Elevar are equal, but Littledata is 40% cheaper than both. For 5000 orders, Blotout is 84% more expensive than Littledata and 84% more than Elevar. At 20000 orders, Blotout is 163% more expensive than Littledata and 163% more than Elevar, while Elevar is 19% more expensive than Littledata.

Supported data destinations

DestinationBlotoutElevarLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Attentive✔️✔️✔️
Postscript✔️✔️minus
Pinterestminus✔️✔️
TikTokminus✔️✔️
Yotpo Email & SMSminus✔️minus
Segmentminusminus✔️

Blotout focuses on privacy-centric data handling, offering destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive. Elevar includes similar platforms but adds Pinterest and TikTok, along with Yotpo Email & SMS, enhancing its marketing capabilities. Littledata also supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, and Attentive, but emphasizes integration with Segment for advanced data management. The main differences lie in the specific platforms supported and the emphasis on privacy or integration capabilities.

Google Analytics comparison

Blotout vs Elevar's solution for Google Analytics

FeatureBlotoutElevarLittledata
Product list views & clicks
Tracks products list as you scrollminus✔️✔️
Tracks clicks on product listminus✔️✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart event
Tracked server-sideminus✔️✔️
Enriched product infominus✔️✔️
Tracks remove from cartminus✔️✔️
Tracked client-side✔️minusminus
Checkout steps
Compatible with checkout extensibilityminus✔️✔️
Compatible with accelerated checkoutsminus✔️✔️
Tracked direct from Shopify's serversminus✔️✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️✔️
Includes post-purchase upsellsminus✔️✔️
Includes recurring ordersminus✔️✔️
Filter orders by sales channelminus✔️✔️
Includes refundsminus✔️✔️
Tracked via thank you pageminus✔️minus
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Blotout's purchase tracking for Google Analytics focuses on privacy and does not add new emails to marketing lists, which may limit customer engagement. In contrast, Elevar and Littledata both offer server-side tracking for 100% accuracy, including features like post-purchase upsells, recurring orders, and refunds. Elevar tracks client-side, while Littledata enhances attribution with user-provided data and custom mapping. Overall, Blotout prioritizes privacy over comprehensive tracking features, whereas Elevar and Littledata provide robust tracking capabilities with additional marketing insights.

Klaviyo comparison

Blotout vs Elevar's solution for Klaviyo

FeatureBlotoutElevarLittledata
Identity resolution
Never adds new emails to your marketing list✔️✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked server-sideminus✔️✔️
Tracked client-side✔️minusminus
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Reliable via Shopify's serversminus✔️✔️
Enriched product info (e.g. category)minus✔️✔️
Backwards compatible with Klaviyo templatesminus✔️✔️
Unreliable tracking of button clicks✔️minusminus
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️minusminus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its ability to use other marketing channel cookies enhances identity resolution, providing a more comprehensive view of customer behavior. Additionally, Littledata backstitches Klaviyo profiles onto previous customer events, allowing for better historical data integration. While both Blotout and Elevar also ensure no new emails are added to your marketing list, Littledata's focus on identity enhancement and historical data makes it a more robust choice for comprehensive customer tracking and compliance with GDPR/CCPA.

Google Ads comparison

Blotout vs Elevar's solution for Google Ads

FeatureBlotoutElevarLittledata
Google Ads Conversions
Tracked direct from Shopify's serversminus✔️✔️
New vs Returning customer conversionsminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Blotout vs Elevar's solution for Meta Ads

FeatureBlotoutElevarLittledata
Key benefits
Added to Cart trigger
Via Conversions APIminus✔️✔️
Checkout steps
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Elevar
Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.

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