Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
You could use both Aimerce for accurate data, and Triple Whale for reporting
Feature | Aimerce | Triple Whale | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Aimerce focuses on simplifying customer data capture with its identity resolution and seamless integration into marketing platforms, emphasizing ease of use with a fully automatic, no-code setup. It positions itself as the simplest solution for acquiring high-quality customer data.
Triple Whale offers a broader suite of features, including marketing reporting and a proprietary attribution model, alongside identity resolution and customer data integration. Its emphasis on managing and automating various analytics functions makes it suitable for brands looking for comprehensive insights.
Littledata provides a 30-day free trial and emphasizes privacy compliance, alongside identity resolution and server-side tracking. Its automatic tracking of checkout extensibility adds value for ecommerce brands focused on optimizing the checkout process.
In summary, Aimerce is best for straightforward data capture, Triple Whale excels in analytics and attribution, while Littledata offers robust tracking and compliance features.
Store size | Aimerce | Triple Whale | Littledata |
---|---|---|---|
50 orders / month | $299 | $299 | $39 |
500 orders / month | $299 | $549 | $149 |
5,000 orders / month | $499 | $1469 | $349 |
20,000 orders / month | $1799 | $4028 | $799 |
For 50 orders, Aimerce and Triple Whale are equal, while Littledata is 87% cheaper. At 500 orders, Aimerce and Triple Whale remain the same, with Littledata 50% less expensive. For 5,000 orders, Aimerce is 66% cheaper than Triple Whale, while Littledata is 76% less. At 20,000 orders, Aimerce is 55% cheaper than Triple Whale, and Littledata is 80% less expensive. Overall, Littledata consistently offers significant savings compared to Aimerce and Triple Whale across all order volumes.
Destination | Aimerce | Triple Whale | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Aimerce focuses on integrating data from Klaviyo, Meta Ads, and Google Ads, primarily enhancing email marketing and ad performance insights. Triple Whale also connects to Klaviyo, Meta Ads, and Google Ads but emphasizes e-commerce analytics and profitability tracking. Littledata offers a broader range of destinations, including Google Analytics, TikTok, and Pinterest, in addition to Klaviyo, Meta Ads, and Google Ads, providing a more comprehensive view of customer interactions across multiple platforms. This diversity allows for deeper insights into customer behavior and marketing effectiveness across various channels.
Feature | Aimerce | Triple Whale | Littledata |
---|---|---|---|
Identity resolution | |||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring compliance with GDPR/CCPA through clear opt-out documentation. Unlike Aimerce, which only shares the benefit of using marketing channel cookies, Littledata enhances identity resolution by backstitching Klaviyo profiles onto previous customer events, providing a richer customer history. Compared to Triple Whale, while both prevent adding new emails to marketing lists and offer opt-out documentation, Littledata's unique ability to integrate past customer interactions into Klaviyo profiles offers a more complete view of customer behavior, enhancing targeted marketing efforts. This makes Littledata a superior choice for effective customer tracking and engagement.
Feature | Aimerce | Triple Whale | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Server-side Enhanced Conversions | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Aimerce | Triple Whale | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ||
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |