Aimerce claims to be the easiest way to capture more high-quality customer data
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.
Feature | Aimerce | Triple Whale | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Marketing reporting | ✔️ | ||
Proprietary attribution model | ✔️ | ||
30 day free trial | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Aimerce focuses on capturing high-quality customer data with identity resolution and seamless integration to marketing platforms, emphasizing ease of use with a no-code setup. Triple Whale offers comprehensive marketing reporting and a proprietary attribution model, also featuring identity resolution and no-code setup. While both Aimerce and Triple Whale excel in customer data integration and automation, Littledata stands out with its 30-day free trial, server-side tracking, and automatic checkout step tracking, providing a more robust solution for ecommerce managers seeking detailed insights and enhanced data collection capabilities.
Aimerce | Triple Whale | Littledata | |
---|---|---|---|
Example product review | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Aimerce | Triple Whale | Littledata |
---|---|---|---|
50 orders / month | $299 | $299 | $39 |
500 orders / month | $299 | $549 | $149 |
5,000 orders / month | $499 | $1469 | $349 |
20,000 orders / month | $1799 | $4028 | $799 |
For 50 orders, Aimerce and Triple Whale are equal, while Littledata is 87% cheaper. At 500 orders, Aimerce and Triple Whale remain the same, with Littledata 50% less expensive. For 5,000 orders, Aimerce is 66% cheaper than Triple Whale, while Littledata is 76% less. At 20,000 orders, Aimerce is 55% cheaper than Triple Whale, and Littledata is 80% less expensive. Overall, Littledata consistently offers significant savings compared to Aimerce and Triple Whale across all order volumes.
Destination | Aimerce | Triple Whale | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ | ||
Attentive | ✔️ |
Aimerce focuses on integrating data from Klaviyo, Meta Ads, and Google Ads, primarily enhancing email marketing and ad performance insights. Triple Whale also connects to Klaviyo, Meta Ads, and Google Ads but emphasizes e-commerce analytics and profitability tracking. Littledata offers a broader range of destinations, including Google Analytics, TikTok, and Pinterest, in addition to Klaviyo, Meta Ads, and Google Ads, providing a more comprehensive view of customer interactions across multiple platforms. This diversity allows for deeper insights into customer behavior and marketing effectiveness across various channels.
Feature | Aimerce | Triple Whale | Littledata |
---|---|---|---|
Identity resolution | |||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | |
Tracked via the checkout page | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring compliance with GDPR/CCPA through clear opt-out documentation. Unlike Aimerce, which only shares the benefit of using marketing channel cookies, Littledata enhances identity resolution by backstitching Klaviyo profiles onto previous customer events, providing a richer customer history. Compared to Triple Whale, while both prevent adding new emails to marketing lists and offer opt-out documentation, Littledata's unique ability to integrate past customer interactions into Klaviyo profiles offers a more complete view of customer behavior, enhancing targeted marketing efforts. This makes Littledata a superior choice for effective customer tracking and engagement.
Feature | Aimerce | Triple Whale | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Real-time tracking of Enhanced Conversions | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Aimerce | Triple Whale | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ | |
100% accurate revenue in Meta | ✔️ | ||
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |