Aimerce vs Triple Whale

Is Aimerce or Triple Whale a better data solution for Shopify brands?

Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


You could use both Aimerce for accurate data, and Triple Whale for reporting

Aimerce vs Triple Whale comparison

FeatureAimerceTriple WhaleLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Fully automatic, no code setup✔️✔️✔️
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Aimerce focuses on simplifying customer data capture with its identity resolution and seamless integration into marketing platforms, emphasizing ease of use with a fully automatic, no-code setup. It positions itself as the simplest solution for acquiring high-quality customer data.

Triple Whale offers a broader suite of features, including marketing reporting and a proprietary attribution model, alongside identity resolution and customer data integration. Its emphasis on managing and automating various analytics functions makes it suitable for brands looking for comprehensive insights.

Littledata provides a 30-day free trial and emphasizes privacy compliance, alongside identity resolution and server-side tracking. Its automatic tracking of checkout extensibility adds value for ecommerce brands focused on optimizing the checkout process.

In summary, Aimerce is best for straightforward data capture, Triple Whale excels in analytics and attribution, while Littledata offers robust tracking and compliance features.

Cost comparison

Aimerce vs Triple Whale's monthly subscription cost

Store sizeAimerceTriple WhaleLittledata
50 orders / month$299$299$39
500 orders / month$299$549$149
5,000 orders / month$499$1469$349
20,000 orders / month$1799$4028$799

For 50 orders, Aimerce and Triple Whale are equal, while Littledata is 87% cheaper. At 500 orders, Aimerce and Triple Whale remain the same, with Littledata 50% less expensive. For 5,000 orders, Aimerce is 66% cheaper than Triple Whale, while Littledata is 76% less. At 20,000 orders, Aimerce is 55% cheaper than Triple Whale, and Littledata is 80% less expensive. Overall, Littledata consistently offers significant savings compared to Aimerce and Triple Whale across all order volumes.

Supported data destinations

DestinationAimerceTriple WhaleLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analyticsminusminus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Aimerce focuses on integrating data from Klaviyo, Meta Ads, and Google Ads, primarily enhancing email marketing and ad performance insights. Triple Whale also connects to Klaviyo, Meta Ads, and Google Ads but emphasizes e-commerce analytics and profitability tracking. Littledata offers a broader range of destinations, including Google Analytics, TikTok, and Pinterest, in addition to Klaviyo, Meta Ads, and Google Ads, providing a more comprehensive view of customer interactions across multiple platforms. This diversity allows for deeper insights into customer behavior and marketing effectiveness across various channels.

Klaviyo comparison

Aimerce vs Triple Whale's solution for Klaviyo

FeatureAimerceTriple WhaleLittledata
Identity resolution
Uses other marketing channel cookies to boost identity✔️minus✔️
Never adds new emails to your marketing listminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring compliance with GDPR/CCPA through clear opt-out documentation. Unlike Aimerce, which only shares the benefit of using marketing channel cookies, Littledata enhances identity resolution by backstitching Klaviyo profiles onto previous customer events, providing a richer customer history. Compared to Triple Whale, while both prevent adding new emails to marketing lists and offer opt-out documentation, Littledata's unique ability to integrate past customer interactions into Klaviyo profiles offers a more complete view of customer behavior, enhancing targeted marketing efforts. This makes Littledata a superior choice for effective customer tracking and engagement.

Google Ads comparison

Aimerce vs Triple Whale's solution for Google Ads

FeatureAimerceTriple WhaleLittledata
Google Ads Conversions
Server-side Enhanced Conversionsminus✔️✔️
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️
Client-side Enhanced Conversions✔️minusminus
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Aimerce vs Triple Whale's solution for Meta Ads

FeatureAimerceTriple WhaleLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
New vs Returning customer conversionsminus✔️minus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Aimerce against Triple Whale
How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

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