Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Feature | Aimerce | Blotout | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Aimerce focuses on ease of use with its fully automatic, no-code setup, making it ideal for brands seeking a straightforward solution for capturing high-quality customer data. It emphasizes identity resolution and integration with marketing platforms, but lacks specific features like server-side tracking.
Blotout, on the other hand, addresses the challenges of the post-cookie world by restoring marketing signals and identifying returning customers who appear anonymous. It offers server-side tracking and compatibility with platforms beyond Shopify, making it versatile for various ecommerce environments.
Littledata combines features from both Aimerce and Blotout, offering a 30-day free trial and a public commitment to privacy compliance. It includes server-side tracking, identity resolution, and automatic checkout tracking, along with a no-code setup, making it a comprehensive solution for data collection and customer insights.
Store size | Aimerce | Blotout | Littledata |
---|---|---|---|
50 orders / month | $299 | $50 | $39 |
500 orders / month | $299 | $250 | $149 |
5,000 orders / month | $499 | $830 | $349 |
20,000 orders / month | $1799 | $2500 | $799 |
For 50 orders, Aimerce is 498% more expensive than Blotout and 666% more than Littledata. At 500 orders, Aimerce and Blotout are equal, while Littledata is 50% cheaper than both. For 5,000 orders, Aimerce is 40% cheaper than Blotout but 43% more expensive than Littledata. At 20,000 orders, Aimerce is 28% cheaper than Blotout and 125% more than Littledata. Overall, Aimerce is consistently the highest-priced option, while Littledata offers the lowest costs across all order volumes.
Destination | Aimerce | Blotout | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Aimerce focuses on integrating with major advertising platforms like Klaviyo, Meta Ads, and Google Ads, primarily for optimizing ad performance and customer engagement. Blotout offers a broader range of data destinations, including Postscript and Attentive, enhancing SMS marketing capabilities alongside traditional analytics. Littledata provides a diverse set of integrations, including TikTok and Pinterest, catering to various marketing channels and allowing for comprehensive tracking across multiple platforms. The main difference lies in the range of integrations and the specific focus on advertising versus broader marketing and analytics capabilities.
Feature | Aimerce | Blotout | Littledata |
---|---|---|---|
Identity resolution | |||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring GDPR/CCPA compliance with clear opt-out documentation. Unlike Aimerce, which only boosts identity through marketing channel cookies, Littledata backstitches Klaviyo profiles onto previous customer events, providing a richer customer history. Compared to Blotout, which also never adds new emails to your marketing list, Littledata enhances data accuracy and continuity by integrating past interactions, ensuring a more complete view of customer behavior. This makes Littledata a superior choice for effective customer tracking and engagement in Klaviyo.
Feature | Aimerce | Blotout | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Client-side Enhanced Conversions | ✔️ | ✔️ | |
Server-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Aimerce | Blotout | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |