
Aimerce claims to be the easiest way to capture more high-quality customer data

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
| Feature | Aimerce | Blotout | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Aimerce offers identity resolution and customer data integration with marketing platforms, emphasizing ease of use with a no-code setup directly from Shopify's servers. Blotout also provides identity resolution and works with various platforms, focusing on restoring marketing signals in a post-cookie environment. Littledata stands out with a 30-day free trial, server-side tracking, and automatic checkout step tracking, alongside its no-code setup and identity resolution. This combination of features positions Littledata as a more comprehensive solution for tracking and data collection compared to Aimerce and Blotout.
| Aimerce | Blotout | Littledata | |
|---|---|---|---|
| Example product review | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Aimerce | Blotout | Littledata |
|---|---|---|---|
| 50 orders / month | $299 | $79 | $39 |
| 500 orders / month | $299 | $400 | $199 |
| 5,000 orders / month | $499 | $1980 | $449 |
| 20,000 orders / month | $1799 | $5000 | $1390 |
For 50 orders, Aimerce is 276% more expensive than Blotout and 666% more than Littledata. At 500 orders, Aimerce and Blotout are equal, while Littledata is 50% cheaper than both. For 5000 orders, Aimerce is 75% cheaper than Blotout but 43% more expensive than Littledata. At 20000 orders, Aimerce is 64% cheaper than Blotout and 125% more expensive than Littledata. Overall, Aimerce is consistently the highest-priced option, while Littledata is the most affordable.
| Destination | Aimerce | Blotout | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| TikTok | ✔️ | ||
| ✔️ | |||
| Segment | ✔️ |
Aimerce focuses on integrating with major advertising platforms like Klaviyo, Meta Ads, and Google Ads, primarily for optimizing ad performance and customer engagement. Blotout offers a broader range of data destinations, including Google Analytics and Attentive, emphasizing comprehensive analytics and customer communication. Littledata also supports Google Analytics, Meta Ads, and Google Ads, but adds TikTok and Pinterest, catering to diverse marketing channels and audience engagement. Overall, Aimerce is more ad-centric, Blotout balances analytics and marketing, while Littledata expands into additional social platforms for a wider reach.
| Feature | Aimerce | Blotout | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ||
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Tracked via the checkout page | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring GDPR/CCPA compliance with clear opt-out documentation. Unlike Aimerce, which only boosts identity through marketing channel cookies, Littledata backstitches Klaviyo profiles onto previous customer events, providing a richer historical context. Compared to Blotout, which also prevents adding new emails to marketing lists, Littledata enhances customer insights by integrating past interactions, allowing for more personalized marketing strategies. This combination of features makes Littledata a superior choice for effective customer tracking and engagement.
| Feature | Aimerce | Blotout | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Aimerce | Blotout | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ||
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
