Aimerce claims to be the easiest way to capture more high-quality customer data
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Feature | Aimerce | Blotout | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Aimerce focuses on easy, no-code setup for capturing high-quality customer data, while Blotout emphasizes restoring marketing signals in a post-cookie environment with server-side tracking. Both offer identity resolution and integration with marketing platforms. Littledata stands out with a 30-day free trial, automatic tracking of checkout steps, and similar features to both competitors, including server-side tracking and no-code setup. This combination of features makes Littledata a more comprehensive solution for ecommerce managers seeking robust data collection and tracking capabilities.
Aimerce | Blotout | Littledata | |
---|---|---|---|
Example product review | "Aimerce has been a total game-changer for our ad campaigns. The setup was incredibly easy, and we saw immediate improvements in both ad performance and event tracking accuracy." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Aimerce's customer service is non-existent... no response to inquiries, leaving us frustrated and unsupported." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Aimerce | Blotout | Littledata |
---|---|---|---|
50 orders / month | $299 | $50 | $39 |
500 orders / month | $299 | $250 | $149 |
5,000 orders / month | $499 | $830 | $349 |
20,000 orders / month | $1799 | $2500 | $799 |
For 50 orders, Aimerce is 498% more expensive than Blotout and 666% more than Littledata. At 500 orders, Aimerce and Blotout are equal, while Littledata is 50% cheaper than both. For 5,000 orders, Aimerce is 40% cheaper than Blotout but 43% more expensive than Littledata. At 20,000 orders, Aimerce is 28% cheaper than Blotout and 125% more than Littledata. Overall, Aimerce is consistently the highest-priced option, while Littledata offers the lowest costs across all order volumes.
Destination | Aimerce | Blotout | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Aimerce focuses on integrating with major advertising platforms like Klaviyo, Meta Ads, and Google Ads, primarily for optimizing ad performance and customer engagement. Blotout offers a broader range of data destinations, including Postscript and Attentive, enhancing SMS marketing capabilities alongside traditional analytics. Littledata provides a diverse set of integrations, including TikTok and Pinterest, catering to various marketing channels and allowing for comprehensive tracking across multiple platforms. The main difference lies in the range of integrations and the specific focus on advertising versus broader marketing and analytics capabilities.
Feature | Aimerce | Blotout | Littledata |
---|---|---|---|
Identity resolution | |||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ||
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Unreliable tracking of button clicks | ✔️ | ✔️ | |
Reliable via Shopify's servers | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | |
Tracked via the checkout page | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring GDPR/CCPA compliance with clear opt-out documentation. Unlike Aimerce, which only boosts identity through marketing channel cookies, Littledata backstitches Klaviyo profiles onto previous customer events, providing a richer customer history. Compared to Blotout, which also never adds new emails to your marketing list, Littledata enhances data accuracy and continuity by integrating past interactions, ensuring a more complete view of customer behavior. This makes Littledata a superior choice for effective customer tracking and engagement in Klaviyo.
Feature | Aimerce | Blotout | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Unreliable tracking via thank you page | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Aimerce | Blotout | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ||
Pre-purchase audiences based on first-party data | ✔️ | ||
Target subscriptions vs one-time purchases | ✔️ | ||
Fully automatic setup | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ||
InitiateCheckout | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ | ||
New vs Returning customer conversions | ✔️ |