Aimerce vs Blotout

Is Aimerce or Blotout a better data solution for Shopify brands?

Aimerce competitors

What is Aimerce?

Aimerce claims to be the easiest way to capture more high-quality customer data Aimerce is used by 420 Shopify sites according to BuiltWith.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


Aimerce vs Blotout comparison

FeatureAimerceBlotoutLittledata
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Fully automatic, no code setup✔️minus✔️
Server-side trackingminus✔️✔️
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Aimerce focuses on ease of use with its fully automatic, no-code setup, making it ideal for brands seeking a straightforward solution for capturing high-quality customer data. It emphasizes identity resolution and integration with marketing platforms, but lacks specific features like server-side tracking.

Blotout, on the other hand, addresses the challenges of the post-cookie world by restoring marketing signals and identifying returning customers who appear anonymous. It offers server-side tracking and compatibility with platforms beyond Shopify, making it versatile for various ecommerce environments.

Littledata combines features from both Aimerce and Blotout, offering a 30-day free trial and a public commitment to privacy compliance. It includes server-side tracking, identity resolution, and automatic checkout tracking, along with a no-code setup, making it a comprehensive solution for data collection and customer insights.

Cost comparison

Aimerce vs Blotout's monthly subscription cost

Store sizeAimerceBlotoutLittledata
50 orders / month$299$50$39
500 orders / month$299$250$149
5,000 orders / month$499$830$349
20,000 orders / month$1799$2500$799

For 50 orders, Aimerce is 498% more expensive than Blotout and 666% more than Littledata. At 500 orders, Aimerce and Blotout are equal, while Littledata is 50% cheaper than both. For 5,000 orders, Aimerce is 40% cheaper than Blotout but 43% more expensive than Littledata. At 20,000 orders, Aimerce is 28% cheaper than Blotout and 125% more than Littledata. Overall, Aimerce is consistently the highest-priced option, while Littledata offers the lowest costs across all order volumes.

Supported data destinations

DestinationAimerceBlotoutLittledata
Klaviyo✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analyticsminus✔️✔️
Attentiveminus✔️✔️
Postscriptminus✔️minus
TikTokminusminus✔️
Pinterestminusminus✔️
Segmentminusminus✔️

Aimerce focuses on integrating with major advertising platforms like Klaviyo, Meta Ads, and Google Ads, primarily for optimizing ad performance and customer engagement. Blotout offers a broader range of data destinations, including Postscript and Attentive, enhancing SMS marketing capabilities alongside traditional analytics. Littledata provides a diverse set of integrations, including TikTok and Pinterest, catering to various marketing channels and allowing for comprehensive tracking across multiple platforms. The main difference lies in the range of integrations and the specific focus on advertising versus broader marketing and analytics capabilities.

Klaviyo comparison

Aimerce vs Blotout's solution for Klaviyo

FeatureAimerceBlotoutLittledata
Identity resolution
Uses other marketing channel cookies to boost identity✔️minus✔️
Never adds new emails to your marketing listminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-sideminus✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring GDPR/CCPA compliance with clear opt-out documentation. Unlike Aimerce, which only boosts identity through marketing channel cookies, Littledata backstitches Klaviyo profiles onto previous customer events, providing a richer customer history. Compared to Blotout, which also never adds new emails to your marketing list, Littledata enhances data accuracy and continuity by integrating past interactions, ensuring a more complete view of customer behavior. This makes Littledata a superior choice for effective customer tracking and engagement in Klaviyo.

Google Ads comparison

Aimerce vs Blotout's solution for Google Ads

FeatureAimerceBlotoutLittledata
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️minus
Server-side Enhanced Conversionsminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Aimerce vs Blotout's solution for Meta Ads

FeatureAimerceBlotoutLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Aimerce against Blotout
How does Aimerce work?

Aimerce enriches your first-party data with server-side tracking immune to ad blockers, iOS upgrades and browser instabilities

Does Aimerce work with Shopify?

Yes, Aimerce is installed on 420 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Aimerce suitable for Enterprise brands?

Aimerce is used by 3 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Aimerce support?

Aimerce supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Aimerce?

Aimerce is an independent private company headquartered in San Fransisco. Yiqi Wu is Aimerce's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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