Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
BlackCrow's machine learning is designed to understand your most valuable customers and help you acquire more of them. Black Crow AI is used by 1000 Shopify sites according to BuiltWith.
Feature | Wunderkind | Black Crow AI | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Wunderkind focuses on leveraging AI and data for performance marketing, emphasizing customer acquisition and retention through owned channels. It offers identity resolution and integrates with various marketing platforms, but lacks a free trial option.
Black Crow AI also provides identity resolution and customer data integration, with a strong emphasis on privacy compliance and server-side tracking. Its machine learning capabilities are designed to identify and acquire valuable customers, and it offers a 30-day free trial.
Littledata shares similar features, including identity resolution, privacy compliance, and server-side tracking, but stands out with its fully automatic, no-code setup and automatic tracking of checkout extensibility. It also offers a 30-day free trial.
In summary, while all three solutions provide identity resolution and customer data integration, Wunderkind emphasizes performance marketing, Black Crow AI focuses on machine learning for customer acquisition, and Littledata offers a more automated setup.
Store size | Wunderkind | Black Crow AI | Littledata |
---|---|---|---|
50 orders / month | $ | $500 | $39 |
500 orders / month | $ | $500 | $149 |
5,000 orders / month | $ | $1500 | $349 |
20,000 orders / month | $ | $5000 | $799 |
Destination | Wunderkind | Black Crow AI | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ||
Meta Ads | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Google Ads | ✔️ | ||
Segment | ✔️ |
Wunderkind focuses on optimizing customer engagement through personalized messaging, primarily integrating with Klaviyo and Attentive for targeted marketing. Black Crow AI emphasizes data-driven insights for customer behavior, also integrating with Klaviyo and Attentive but with a stronger focus on predictive analytics. Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Google Ads, and Segment, in addition to Klaviyo and Attentive, enabling comprehensive tracking and analysis across multiple platforms. This allows for a more holistic view of customer interactions and marketing performance.
Feature | Wunderkind | Black Crow AI | Littledata |
---|---|---|---|
Identity resolution | |||
Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | ✔️ |
Tracked server-side | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata is superior for tracking customers from Shopify to Klaviyo due to its comprehensive approach to data privacy and customer identity. It provides clear documentation for end-users to opt out under GDPR/CCPA, ensuring compliance. Unlike Wunderkind, which only boosts identity through marketing channel cookies, Littledata backstitches Klaviyo profiles onto previous customer events, offering a richer historical context. Additionally, while Black Crow AI also avoids adding new emails to marketing lists, Littledata enhances customer insights by integrating past interactions, making it a more robust solution for personalized marketing and customer engagement.