Stape vs Wunderkind

Is Stape or Wunderkind a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Wunderkind competitors

What is Wunderkind(formerly Bounce X)?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale.


Stape vs Wunderkind comparison

FeatureStapeWunderkindLittledata
Server-side tracking✔️minus✔️
Founder owned and led✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Identity resolution to boost audiencesminus✔️✔️
Customer data to marketing platformsminus✔️✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Stape focuses on server-side tracking and data quality, appealing to brands seeking compliance and enhanced marketing ROI. Wunderkind emphasizes AI-driven identity resolution and customer acquisition through owned channels. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, offering a more user-friendly experience while combining features from both Stape and Wunderkind.

Reviews comparison

Stape vs Wunderkind's customer reviews

StapeWunderkindLittledata
Example product review"Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Although the app is free, I cannot recommend it based on my experience.""Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviews

Cost comparison

Stape vs Wunderkind's monthly subscription cost

Store sizeStapeWunderkindLittledata
50 orders / month$40$$39
500 orders / month$40$$149
5,000 orders / month$150$$349
20,000 orders / month$400$$799

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Supported data destinations

DestinationStapeWunderkindLittledata
Klaviyo✔️✔️✔️
Attentive✔️✔️✔️
Google Analytics✔️minus✔️
Meta Ads✔️minus✔️
TikTok✔️minus✔️
Google Ads✔️minus✔️
Pinterest✔️minus✔️
Segmentminusminus✔️

Stape focuses on server-side tracking with a wide range of data destinations, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, allowing for comprehensive data collection across multiple platforms. Wunderkind, on the other hand, primarily targets Klaviyo and Attentive, emphasizing personalized marketing automation. Littledata also offers a broad array of destinations similar to Stape, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, and Segment, providing flexibility in data integration. The main difference lies in the breadth of data destinations offered, with Stape and Littledata providing more extensive options compared to Wunderkind's focused approach.

Klaviyo comparison

Stape vs Wunderkind's solution for Klaviyo

FeatureStapeWunderkindLittledata
Identity resolution
Uses other marketing channel cookies to boost identityminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Never adds new emails to your marketing listminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Backwards compatible with Klaviyo templatesminus✔️✔️
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️minusminus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

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Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Wunderkind
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Can I switch from Wunderkind to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wunderkind setup.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Wunderkind?

Wunderkind(formerly Bounce X) is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.