Stape vs Triple Whale

Is Stape or Triple Whale a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Stape vs Triple Whale comparison

FeatureStapeTriple WhaleLittledata
Founder owned and led✔️✔️✔️
Server-side tracking✔️minus✔️
Fully automatic, no code setupminus✔️✔️
Customer data to marketing platformsminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Stape focuses on server-side tracking and data quality, appealing to brands needing robust data compliance across various platforms. In contrast, Triple Whale emphasizes marketing reporting and a proprietary attribution model, offering a user-friendly, no-code setup for analytics management. Littledata stands out with its 30-day free trial, combining features from both competitors, including server-side tracking, identity resolution, and automatic checkout tracking, making it a comprehensive solution for ecommerce managers seeking ease of use and effective data collection.

Reviews comparison

Stape vs Triple Whale's customer reviews

StapeTriple WhaleLittledata
Example product review"Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Although the app is free, I cannot recommend it based on my experience.""Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Stape vs Triple Whale's monthly subscription cost

Store sizeStapeTriple WhaleLittledata
50 orders / month$40$299$39
500 orders / month$40$549$149
5,000 orders / month$150$1469$349
20,000 orders / month$400$4028$799

For 50 orders, Stape is 87% cheaper than Triple Whale, while Littledata is 2.5% cheaper than Stape. At 500 orders, Stape and Triple Whale are equal, with Littledata 272.5% more expensive than Stape. For 5000 orders, Stape is 90% cheaper than Triple Whale, and Littledata is 132% cheaper than Triple Whale. At 20000 orders, Stape is 90% cheaper than Triple Whale, while Littledata is 80% cheaper than Triple Whale.

Supported data destinations

DestinationStapeTriple WhaleLittledata
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
TikTok✔️minus✔️
Attentive✔️minus✔️
Pinterest✔️minus✔️
Segmentminusminus✔️

Stape offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, allowing for extensive tracking across multiple platforms. Triple Whale focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata provides a comprehensive set similar to Stape, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling robust tracking and integration across various marketing channels. Overall, Stape and Littledata offer more extensive options compared to Triple Whale.

Klaviyo comparison

Stape vs Triple Whale's solution for Klaviyo

FeatureStapeTriple WhaleLittledata
Identity resolution
Never adds new emails to your marketing listminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️minusminus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️✔️minus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Google Ads comparison

Stape vs Triple Whale's solution for Google Ads

FeatureStapeTriple WhaleLittledata
Google Ads Conversions
Tracked direct from Shopify's serversminus✔️✔️
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Stape vs Triple Whale's solution for Meta Ads

FeatureStapeTriple WhaleLittledata
Key benefits
100% accurate revenue in Meta✔️minus✔️
Boost to Event Match Quality Scoreminus✔️✔️
Fully automatic setupminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Triple Whale
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.