Stape vs Triple Whale
Is Stape or Triple Whale a better data solution for Shopify brands?
What is Stape?
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.
What is Triple Whale?
Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.
You could use both Stape for accurate data, and Triple Whale for reporting
Stape vs Triple Whale comparison
| Feature | Stape | Triple Whale | Littledata |
|---|---|---|---|
| Server-side tracking | ✔️ |  | ✔️ |
| Public statement of privacy compliance | ✔️ | | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Marketing reporting | | ✔️ | |
| Proprietary attribution model | | ✔️ | |
| 30 day free trial | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Stape focuses on server-side tracking and privacy compliance, making it suitable for brands prioritizing data security and quality across various platforms, not just Shopify. Its emphasis on boosting marketing ROI appeals to businesses looking for comprehensive data solutions.
In contrast, Triple Whale offers a more automated approach with its proprietary attribution model and no-code setup, making it user-friendly for those who want quick insights and streamlined analytics without technical barriers. Its focus is on marketing reporting and audience identity resolution.
Littledata combines features from both Stape and Triple Whale, offering server-side tracking, identity resolution, and automatic setup. It also provides a 30-day free trial, making it accessible for brands wanting to test its capabilities. Overall, Stape is ideal for security-focused tracking, Triple Whale excels in automation and ease of use, while Littledata offers a balanced mix with a trial option.
Cost comparison
Stape vs Triple Whale's monthly subscription cost
| Store size | Stape | Triple Whale | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $299 | $39 |
| 500 orders / month | $40 | $549 | $149 |
| 5,000 orders / month | $150 | $1469 | $349 |
| 20,000 orders / month | $400 | $4028 | $799 |
For 50 orders, Stape is 87% cheaper than Triple Whale, while Littledata is 2.5% cheaper than Stape. At 500 orders, Stape and Triple Whale are equal, with Littledata 272.5% more expensive than Stape. For 5000 orders, Stape is 90% cheaper than Triple Whale, and Littledata is 132% cheaper than Triple Whale. At 20000 orders, Stape is 90% cheaper than Triple Whale, while Littledata is 80% cheaper than Triple Whale.
Supported data destinations
| Destination | Stape | Triple Whale | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | | ✔️ |
| TikTok | ✔️ | | ✔️ |
| Attentive | ✔️ | | ✔️ |
| ✔️ | | ✔️ | |
| Segment | | | ✔️ |
Stape offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, allowing for extensive tracking across multiple platforms. Triple Whale focuses on fewer destinations, specifically Klaviyo, Meta Ads, and Google Ads, which may limit cross-channel insights. Littledata provides a comprehensive set similar to Stape, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling robust tracking and integration across various marketing channels. Overall, Stape and Littledata offer more extensive options compared to Triple Whale.
Klaviyo comparison
Stape vs Triple Whale's solution for Klaviyo
| Feature | Stape | Triple Whale | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | ✔️ | ✔️ |
| Uses other marketing channel cookies to boost identity | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | | |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Added to Cart trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
Google Ads comparison
Stape vs Triple Whale's solution for Google Ads
| Feature | Stape | Triple Whale | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Server-side Enhanced Conversions | | ✔️ | ✔️ |
| Real-time tracking of Enhanced Conversions | | ✔️ | ✔️ |
| Fully automatic setup | | ✔️ | ✔️ |
| Client-side Enhanced Conversions | ✔️ | | |
| New vs Returning customer conversions | | | ✔️ |
Meta Ads comparison
Stape vs Triple Whale's solution for Meta Ads
| Feature | Stape | Triple Whale | Littledata |
|---|---|---|---|
| Added to Cart trigger | |||
| Via Conversions API | | | ✔️ |
| Checkout steps | |||
| Via Conversions API | | | ✔️ |
| Includes all checkout steps | | | ✔️ |
| Purchase event | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| New vs Returning customer conversions | | ✔️ | |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filters to exclude orders from some channels | | | ✔️ |
