Stape vs Blotout

Is Stape or Blotout a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape connects Shopify to Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest, and is used by an unknown number of Shopify sites.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites according to BuiltWith.


Stape vs Blotout comparison

FeatureStapeBlotout
Works with platforms other than Shopify✔️✔️
Server-side tracking✔️✔️
Public statement of privacy compliance✔️minus
Identity resolution / session enrichmentminus✔️
Customer data to marketing platformsminus✔️

Supported data destinations

DestinationStapeBlotout
Google Ads✔️✔️
Klaviyo✔️✔️
Meta Ads✔️✔️
Google Analytics✔️✔️
TikTok✔️minus
Attentive✔️minus
Pinterest✔️minus

Google Analytics comparison

Stape vs Blotout's solution for Google Analytics

FeatureStapeBlotout
Product list views & clicks
Consistent product identifier in GA4✔️minus
Add to Cart event
Tracked client-side✔️✔️
Checkout steps
Tracked client-side✔️minus
Tracks checkout started only✔️minus
Purchase event
Tracked server side✔️✔️
Includes refunds✔️minus

Klaviyo comparison

Stape vs Blotout's solution for Klaviyo

FeatureStapeBlotout
Identity resolution
Never adds new emails to your marketing listminus✔️
Viewed Product trigger
Tracked client-side✔️✔️
Added to Cart trigger
Tracked client-side✔️✔️
Checkout Started trigger
Tracked client-side✔️✔️

Google Ads comparison

Stape vs Blotout's solution for Google Ads

FeatureStapeBlotout
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️

Meta Ads comparison

Stape vs Blotout's solution for Meta Ads

FeatureStapeBlotout
Key benefits
100% accurate revenue in Meta✔️minus
Boost to Event Match Quality Scoreminus✔️
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Blotout
How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo and Google Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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