Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Feature | Stape | Blotout | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Public statement of privacy compliance | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Stape offers a comprehensive server-side tracking solution focused on data quality and marketing ROI, with a strong emphasis on privacy compliance. It supports multiple platforms beyond Shopify, making it versatile for various ecommerce needs.
Blotout also provides server-side tracking and focuses on identity resolution to enhance audience targeting in a post-cookie environment, aiming to restore marketing signals from returning customers.
Littledata combines server-side tracking with a 30-day free trial and automatic, no-code setup, making it user-friendly. It also emphasizes identity resolution and privacy compliance, along with automatic tracking of checkout extensibility.
In summary, Stape is ideal for data quality and compliance, Blotout excels in identity resolution, and Littledata offers ease of use with robust features. Each has unique strengths depending on your specific tracking and data collection needs.
Store size | Stape | Blotout | Littledata |
---|---|---|---|
50 orders / month | $40 | $50 | $39 |
500 orders / month | $40 | $250 | $149 |
5,000 orders / month | $150 | $830 | $349 |
20,000 orders / month | $400 | $2500 | $799 |
For 50 orders, Stape is 20% cheaper than Blotout and 2.5% more expensive than Littledata. At 500 orders, Stape and Blotout are equal, while Littledata is 272.5% more expensive than both. For 5,000 orders, Stape is 81.3% cheaper than Blotout and 57.0% cheaper than Littledata. At 20,000 orders, Stape is 84% cheaper than Blotout and 50% cheaper than Littledata. Overall, Stape consistently offers lower prices across all order volumes.
Destination | Stape | Blotout | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
✔️ | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Stape focuses on integrating with a wide range of platforms, including TikTok and Pinterest, providing flexibility for diverse marketing strategies. Blotout offers a more streamlined selection, omitting TikTok and Pinterest but including Postscript for SMS marketing. Littledata also supports TikTok and Pinterest, similar to Stape, while adding Segment for enhanced data management. Overall, Stape and Littledata provide broader platform support, while Blotout emphasizes a more focused approach with Postscript integration.
Feature | Stape | Blotout | Littledata |
---|---|---|---|
Product list views & clicks | |||
Consistent product identifier in GA4 | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ||
Tracks clicks on product list | ✔️ | ||
Add to Cart event | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracked client-side | ✔️ | ||
Tracks checkout started only | ✔️ | ||
All steps tracked server-side | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filter orders by sales channel | ✔️ | ||
User-provided data for improved attribution | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Feature | Stape | Blotout | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Feature | Stape | Blotout | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Client-side Enhanced Conversions | ✔️ | ✔️ | |
Server-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Stape | Blotout | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |