Stape vs Blotout
Is Stape or Blotout a better data solution for Shopify brands?
What is Stape?
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Stape vs Blotout comparison
| Feature | Stape | Blotout | Littledata |
|---|---|---|---|
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ |  |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| 30 day free trial | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Stape offers robust server-side tracking and is favored for enhancing data quality and marketing ROI, appealing to various platforms beyond Shopify. Blotout also provides server-side tracking and focuses on identity resolution to recover marketing signals in a cookie-less environment.
Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it more user-friendly and accessible for ecommerce managers seeking efficient data collection and tracking solutions.
Reviews comparison
Stape vs Blotout's customer reviews
| Stape | Blotout | Littledata | |
|---|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Although the app is free, I cannot recommend it based on my experience." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Stape vs Blotout's monthly subscription cost
| Store size | Stape | Blotout | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $50 | $39 |
| 500 orders / month | $40 | $250 | $149 |
| 5,000 orders / month | $150 | $830 | $349 |
| 20,000 orders / month | $400 | $2500 | $799 |
For 50 orders, Stape is 20% cheaper than Blotout and 2.5% more expensive than Littledata. At 500 orders, Stape and Blotout are equal, while Littledata is 272.5% more expensive than both. For 5,000 orders, Stape is 81.3% cheaper than Blotout and 57.0% cheaper than Littledata. At 20,000 orders, Stape is 84% cheaper than Blotout and 50% cheaper than Littledata. Overall, Stape consistently offers lower prices across all order volumes.
Supported data destinations
| Destination | Stape | Blotout | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | | ✔️ |
| ✔️ | | ✔️ | |
| Postscript | | ✔️ | |
| Segment | | | ✔️ |
Stape focuses on integrating with a wide range of platforms, including TikTok and Pinterest, providing flexibility for diverse marketing strategies. Blotout offers a more streamlined selection, omitting TikTok and Pinterest but including Postscript for SMS marketing. Littledata also supports TikTok and Pinterest, similar to Stape, while adding Segment for enhanced data management. Overall, Stape and Littledata provide broader platform support, while Blotout emphasizes a more focused approach with Postscript integration.
Google Analytics comparison
Stape vs Blotout's solution for Google Analytics
| Feature | Stape | Blotout | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Consistent product identifier in GA4 | ✔️ | | ✔️ |
| Tracks products list as you scroll | | | ✔️ |
| Tracks clicks on product list | | | ✔️ |
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | | | ✔️ |
| Enriched product info | | | ✔️ |
| Tracks remove from cart | | | ✔️ |
| Checkout steps | |||
| Tracked via checkout page | ✔️ | | |
| Tracks checkout started only | ✔️ | | |
| Tracked direct from Shopify's servers | | | ✔️ |
| Compatible with checkout extensibility | | | ✔️ |
| Compatible with accelerated checkouts | | | ✔️ |
| Purchase | |||
| Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
| Includes refunds | ✔️ | | ✔️ |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filter orders by sales channel | | | ✔️ |
| User-provided data for improved attribution | | | ✔️ |
| Custom mapping to a source / medium | | | ✔️ |
[object Object]
Klaviyo comparison
Stape vs Blotout's solution for Klaviyo
| Feature | Stape | Blotout | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Uses other marketing channel cookies to boost identity | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | ✔️ | |
| Direct from Shopify's servers | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
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Google Ads comparison
Stape vs Blotout's solution for Google Ads
| Feature | Stape | Blotout | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | | | ✔️ |
| Real-time tracking of Enhanced Conversions | | | ✔️ |
| Fully automatic setup | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
Meta Ads comparison
Stape vs Blotout's solution for Meta Ads
| Feature | Stape | Blotout | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | | ✔️ |
| Boost to Event Match Quality Score | | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | | | ✔️ |
| Target subscriptions vs one-time purchases | | | ✔️ |
| Fully automatic setup | | | ✔️ |
| AddToCart | |||
| Via Conversions API | | | ✔️ |
| InitiateCheckout | |||
| Via Conversions API | | | ✔️ |
| Includes all checkout steps | | | ✔️ |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filters to exclude orders from some channels | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
