Stape vs Blotout

Is Stape or Blotout a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


Stape vs Blotout comparison

FeatureStapeBlotoutLittledata
Server-side tracking✔️✔️✔️
Public statement of privacy compliance✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Identity resolution to boost audiencesminus✔️✔️
Customer data to marketing platformsminus✔️✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Stape offers a comprehensive server-side tracking solution focused on data quality and marketing ROI, with a strong emphasis on privacy compliance. It supports multiple platforms beyond Shopify, making it versatile for various ecommerce needs.

Blotout also provides server-side tracking and focuses on identity resolution to enhance audience targeting in a post-cookie environment, aiming to restore marketing signals from returning customers.

Littledata combines server-side tracking with a 30-day free trial and automatic, no-code setup, making it user-friendly. It also emphasizes identity resolution and privacy compliance, along with automatic tracking of checkout extensibility.

In summary, Stape is ideal for data quality and compliance, Blotout excels in identity resolution, and Littledata offers ease of use with robust features. Each has unique strengths depending on your specific tracking and data collection needs.

Cost comparison

Stape vs Blotout's monthly subscription cost

Store sizeStapeBlotoutLittledata
50 orders / month$40$50$39
500 orders / month$40$250$149
5,000 orders / month$150$830$349
20,000 orders / month$400$2500$799

For 50 orders, Stape is 20% cheaper than Blotout and 2.5% more expensive than Littledata. At 500 orders, Stape and Blotout are equal, while Littledata is 272.5% more expensive than both. For 5,000 orders, Stape is 81.3% cheaper than Blotout and 57.0% cheaper than Littledata. At 20,000 orders, Stape is 84% cheaper than Blotout and 50% cheaper than Littledata. Overall, Stape consistently offers lower prices across all order volumes.

Supported data destinations

DestinationStapeBlotoutLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Attentive✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️minus✔️
Pinterest✔️minus✔️
Postscriptminus✔️minus
Segmentminusminus✔️

Stape focuses on integrating with a wide range of platforms, including TikTok and Pinterest, providing flexibility for diverse marketing strategies. Blotout offers a more streamlined selection, omitting TikTok and Pinterest but including Postscript for SMS marketing. Littledata also supports TikTok and Pinterest, similar to Stape, while adding Segment for enhanced data management. Overall, Stape and Littledata provide broader platform support, while Blotout emphasizes a more focused approach with Postscript integration.

Google Analytics comparison

Stape vs Blotout's solution for Google Analytics

FeatureStapeBlotoutLittledata
Product list views & clicks
Consistent product identifier in GA4✔️minus✔️
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Add to Cart event
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked client-side✔️minusminus
Tracks checkout started only✔️minusminus
All steps tracked server-sideminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️✔️
Includes refunds✔️minus✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Klaviyo comparison

Stape vs Blotout's solution for Klaviyo

FeatureStapeBlotoutLittledata
Identity resolution
Never adds new emails to your marketing listminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️

Google Ads comparison

Stape vs Blotout's solution for Google Ads

FeatureStapeBlotoutLittledata
Google Ads Conversions
Client-side Enhanced Conversions✔️✔️minus
Server-side Enhanced Conversionsminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Stape vs Blotout's solution for Meta Ads

FeatureStapeBlotoutLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Blotout
How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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