
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
| Feature | Stape | Blotout | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Stape uses server-side Google Tag Manager, which still depends on browser-based triggers — limiting visibility into server-side Shopify events and customer data enrichment. It's a flexible tool but requires technical setup and isn't Shopify-native.
Blotout pulls directly from Shopify's servers and offers identity resolution, making it stronger for customer recognition and signal restoration post-cookie. However, setup complexity and lack of native Shopify Markets support may be friction points.
Littledata wins because:
For a Shopify Plus brand prioritizing data completeness, ease of deployment, and scalability across markets, Littledata is the clear choice.
| Stape | Blotout | Littledata | |
|---|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Although the app is free, I cannot recommend it based on my experience." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Stape | Blotout | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $79 | $39 |
| 500 orders / month | $40 | $400 | $199 |
| 5,000 orders / month | $150 | $1980 | $449 |
| 20,000 orders / month | $400 | $5000 | $1390 |
For 50 orders, Stape is 49% cheaper than Blotout, while Littledata is 2.5% cheaper than Stape. At 500 orders, Stape and Blotout are equal, but Littledata is 272.5% more expensive than both. For 5000 orders, Stape is 92.4% cheaper than Blotout and 57.0% cheaper than Littledata. At 20000 orders, Stape is 92% cheaper than Blotout and 50% cheaper than Littledata. Overall, Stape consistently offers the lowest prices across all order volumes.
| Destination | Stape | Blotout | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Microsoft Ads | ✔️ | ✔️ | |
| Segment | ✔️ |
Stape offers the broadest native destination set, adding TikTok, Pinterest, and Microsoft Ads beyond the core stack.
Blotout has the most limited destination list, covering only the essentials — notably missing TikTok, Pinterest, and Microsoft Ads.
Littledata matches Stape's channel coverage but adds Segment, making it the strongest choice if you need a CDP middleware layer to fan data out to additional tools downstream.
Key takeaway: If multi-channel ad platform coverage matters, Stape and Littledata are comparable — but Littledata's Segment integration gives it a scalability edge. Blotout is best suited for brands running a leaner, more focused tech stack.
| Feature | Stape | Blotout | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Consistent product identifier in GA4 | ✔️ | ✔️ | |
| Tracks products list as you scroll | ✔️ | ||
| Tracks clicks on product list | ✔️ | ||
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info | ✔️ | ||
| Tracks remove from cart | ✔️ | ||
| Checkout steps | |||
| Tracked via checkout page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| Compatible with checkout extensibility | ✔️ | ||
| Compatible with accelerated checkouts | ✔️ | ||
| Tracks all checkout steps | ✔️ | ||
| Purchase | |||
| Direct from Shopify for 100% accuracy | ✔️ | ✔️ | |
| Tracked via thank you page | ✔️ | ||
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filter orders by sales channel | ✔️ | ||
| Includes refunds | ✔️ | ||
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
| Feature | Stape | Blotout | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Adds no-email profiles in Klaviyo | ✔️ | ||
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
| Uses other marketing channel cookies to boost identity | ✔️ | ||
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Direct from Shopify's servers | ✔️ | ||
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | ✔️ | ||
| Enriched product info (e.g. category) | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ||
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata sends data server-side directly from Shopify, eliminating the need for manual tagging and ensuring reliable checkout event capture without setup overhead.
vs. Stape: Stape adds no-email profiles, creating Klaviyo noise and cluttering your database. Littledata never adds profiles without emails, keeping your list clean.
vs. Blotout: While Blotout also avoids adding new emails, it lacks server-side Shopify integration, meaning checkout events require manual tagging and Product Viewed events capture under 50% of identified customers.
Littledata's unique advantages — leveraging cross-channel cookies to boost identity resolution and backstitching profiles onto historical events — give you richer, more complete customer data that neither Stape nor Blotout can match.
| Feature | Stape | Blotout | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Stape | Blotout | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
