Stape vs Blotout

Is Stape or Blotout a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.


Stape vs Blotout comparison

FeatureStapeBlotoutLittledata
Founder owned and led✔️✔️✔️
Works with platforms other than Shopify✔️✔️minus
Identity resolution to boost audiencesminus✔️✔️
Direct from Shopify's serversminus✔️✔️
Customer data to marketing platformsminus✔️✔️
Via server-side Google Tag Manager✔️minusminus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Natively supports Shopify Marketsminusminus✔️
Automatic tracking of checkout stepsminusminus✔️

Stape offers server-side tracking via Google Tag Manager, enhancing data quality and marketing ROI, while supporting multiple platforms. Blotout focuses on identity resolution to restore marketing signals in a post-cookie environment, also compatible with various platforms. Littledata stands out with a 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience. While Stape and Blotout emphasize data integrity and identity resolution, Littledata's ease of use and comprehensive tracking features give it an edge for ecommerce managers seeking efficient solutions.

Reviews comparison

Stape vs Blotout's customer reviews

StapeBlotoutLittledata
Example product review"Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Although the app is free, I cannot recommend it based on my experience.""It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Stape vs Blotout's monthly subscription cost

Store sizeStapeBlotoutLittledata
50 orders / month$40$79$39
500 orders / month$40$400$199
5,000 orders / month$150$1980$449
20,000 orders / month$400$5000$1390

For 50 orders, Stape is 49% cheaper than Blotout, while Littledata is 2.5% cheaper than Stape. At 500 orders, Stape and Blotout are equal, but Littledata is 272.5% more expensive than both. For 5000 orders, Stape is 92.4% cheaper than Blotout and 57.0% cheaper than Littledata. At 20000 orders, Stape is 92% cheaper than Blotout and 50% cheaper than Littledata. Overall, Stape consistently offers the lowest prices across all order volumes.

Supported data destinations

DestinationStapeBlotoutLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Klaviyo✔️✔️✔️
Attentive✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️minus✔️
Pinterest✔️minus✔️
Segmentminusminus✔️

Stape offers a broader range of data destinations, including TikTok and Pinterest, which allows for more diverse marketing channel integration. Blotout focuses on essential platforms like Google Analytics, Meta Ads, and Klaviyo but lacks TikTok and Pinterest. Littledata also includes TikTok and Pinterest, similar to Stape, and adds Segment for enhanced data management. Overall, Stape and Littledata provide more options for tracking across various platforms, while Blotout has a more streamlined selection.

Google Analytics comparison

Stape vs Blotout's solution for Google Analytics

FeatureStapeBlotoutLittledata
Product list views & clicks
Consistent product identifier in GA4✔️minus✔️
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked via checkout page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Tracks all checkout stepsminusminus✔️
Purchase
Direct from Shopify for 100% accuracyminus✔️✔️
Tracked via thank you page✔️minusminus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
Includes refundsminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Klaviyo comparison

Stape vs Blotout's solution for Klaviyo

FeatureStapeBlotoutLittledata
Identity resolution
Never adds new emails to your marketing listminus✔️✔️
Docs on how an end-user can opt out for GDPR / CCPAminusminus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Added to Cart trigger
Unreliable tracking of button clicks✔️✔️minus
Reliable via Shopify's serversminusminus✔️
Enriched product info (e.g. category)minusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️✔️minus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Google Ads comparison

Stape vs Blotout's solution for Google Ads

FeatureStapeBlotoutLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Stape vs Blotout's solution for Meta Ads

FeatureStapeBlotoutLittledata
Key benefits
100% accurate revenue in Meta✔️minus✔️
Boost to Event Match Quality Scoreminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Stape against Blotout
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by 32 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 1724 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads and Attentive.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.