Popsixle focuses on optimizing data sent to Facebook and Instagram, enhancing audience targeting and conversion tracking specifically for Shopify users. Elevar emphasizes comprehensive conversion tracking through Google Tag Manager, integrating into a broader analytics tool post-acquisition. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it user-friendly and efficient for ecommerce managers. While both Popsixle and Elevar offer similar features, Littledata's ease of use and trial period provide a competitive edge.

For 50 orders per month, Popsixle is 143% more expensive than Littledata, while Elevar is 413% more expensive than Popsixle. For 500 orders, Popsixle and Elevar are the same price, while Littledata is 57% more expensive than Popsixle. At 5000 orders, Popsixle is 43% cheaper than Littledata and 44% cheaper than Elevar. For 20000 orders, Popsixle is 16% cheaper than Littledata and 16% cheaper than Elevar, while Elevar is 6% more expensive than Littledata.

Popsixle focuses primarily on integrating with Meta Ads for server-side tracking, optimizing data specifically for Facebook advertising. In contrast, Elevar offers a broader range of data destinations, including Google Analytics, multiple ad platforms, and email/SMS marketing tools, providing a more comprehensive tracking solution across various channels. Littledata also supports a wide array of destinations similar to Elevar but emphasizes seamless integration with Google Analytics and Segment, catering to users who prioritize data centralization and analytics. Overall, Popsixle is more specialized, while Elevar and Littledata provide extensive multi-channel tracking capabilities.