Popsixle focuses on enhancing data accuracy for Facebook and Instagram, emphasizing audience targeting and conversion tracking. Its server-side tracking and identity resolution features help identify top customers, driving revenue growth. However, it may not offer the same level of automation as competitors.

Elevar also provides server-side tracking and identity resolution, but it emphasizes fixing conversion tracking issues and Google Tag Manager (GTM) setup. Its public statement of privacy compliance adds a layer of trust for users concerned about data privacy.

Littledata offers a fully automatic, no-code setup, making it user-friendly for those less technical. It includes server-side tracking and identity resolution, along with a 30-day free trial, appealing to brands wanting to test the service before commitment. While all three platforms provide similar core features, Popsixle is more focused on social media data accuracy, while Elevar and Littledata prioritize ease of use and privacy compliance.

For 50 orders per month, Popsixle is 143% more expensive than Littledata, while Elevar is 413% more expensive than Popsixle. For 500 orders, Popsixle and Elevar are the same price, while Littledata is 57% more expensive than Popsixle. At 5000 orders, Popsixle is 43% cheaper than Littledata and 44% cheaper than Elevar. For 20000 orders, Popsixle is 16% cheaper than Littledata and 16% cheaper than Elevar, while Elevar is 6% more expensive than Littledata.

Popsixle focuses primarily on integrating with Meta Ads for server-side tracking, optimizing data specifically for Facebook advertising. In contrast, Elevar offers a broader range of data destinations, including Google Analytics, multiple ad platforms, and email/SMS marketing tools, providing a more comprehensive tracking solution across various channels. Littledata also supports a wide array of destinations similar to Elevar but emphasizes seamless integration with Google Analytics and Segment, catering to users who prioritize data centralization and analytics. Overall, Popsixle is more specialized, while Elevar and Littledata provide extensive multi-channel tracking capabilities.