Littledata offers a comprehensive solution tailored for Shopify Plus brands, emphasizing ease of use with its fully automatic, no-code setup and a 30-day free trial. Its public statement of privacy compliance enhances trust, while features like automatic tracking of checkout extensibility streamline data collection. Littledata's focus on server-side tracking and identity resolution helps brands like Rothy's and Jaxxon effectively connect marketing channels with customer data, driving revenue growth.

In comparison, Popsixle also provides server-side tracking and identity resolution but is not limited to Shopify, making it versatile across platforms. However, it lacks the same level of automation and ease of setup as Littledata. While both tools aim to enhance audience targeting and conversion tracking, Littledata's Shopify-specific features and commitment to privacy compliance may offer a more tailored experience for Shopify Plus brands.

For an online store with 50 orders per month, Popsixle is 144% more expensive than Littledata. At 500 orders, all services cost the same. For 5000 orders, Popsixle is 29% cheaper than Littledata. At 20000 orders, Popsixle is slightly cheaper than Littledata by about 0.5%. Overall, Popsixle is more expensive at lower order volumes but becomes more competitive at higher volumes, particularly at 5000 orders.

Littledata offers a broader range of data destinations, including Google Analytics, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, in addition to Meta Ads. This allows for comprehensive tracking across multiple platforms, enhancing data integration and analysis. In contrast, Popsixle focuses primarily on Meta Ads, which limits its tracking capabilities to that specific platform. Therefore, Littledata provides a more extensive solution for ecommerce managers seeking to analyze customer behavior across various channels, while Popsixle is more specialized in Meta Ads tracking.