

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.
| Feature | Littledata | Popsixle |
|---|---|---|
| Founder owned and led | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
| 30 day free trial | ✔️ | |
| Fully automatic, no code setup | ✔️ | |
| Automatic tracking of checkout steps | ✔️ | |
| No-code setup for Shopify Hydrogen | ✔️ | |
| Works with platforms other than Shopify | ✔️ |
Littledata offers a 30-day free trial and a fully automatic, no-code setup, allowing for quick implementation in under 10 minutes, specifically tailored for Shopify. It features automatic tracking of checkout steps and integrates seamlessly with GA4, Meta Ads, and Klaviyo. In contrast, Popsixle also provides server-side tracking and identity resolution but lacks the Shopify-specific optimizations and automatic checkout tracking. Littledata's focus on Shopify and ease of setup gives it an edge, making it ideal for Shopify Plus brands looking for efficient data tracking and audience boosting without developer involvement.
| Littledata | Popsixle | |
|---|---|---|
| Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." |
| Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "Popsixle's support is non-existent... I reached out multiple times with no response." |
| Link | Read more reviews |
| Store size | Littledata | Popsixle |
|---|---|---|
| 50 orders / month | $39 | $95 |
| 500 orders / month | $199 | $135 |
| 5,000 orders / month | $449 | $585 |
| 20,000 orders / month | $1390 | $1095 |
For an online store with 50 orders, Littledata is 59% cheaper than Popsixle. At 500 orders, both Littledata and Popsixle are equal, but Littledata is 25% cheaper than the second Littledata option. For 5000 orders, Littledata is 23% cheaper than Popsixle and 15% cheaper than the second Littledata option. At 20000 orders, Popsixle is 21% cheaper than Littledata, while the second Littledata option is 43% cheaper than the first Littledata option.
| Destination | Littledata | Popsixle |
|---|---|---|
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | |
| TikTok | ✔️ | |
| ✔️ | ||
| Klaviyo | ✔️ | |
| Google Ads | ✔️ | |
| Segment | ✔️ | |
| Attentive | ✔️ |
Littledata offers a broader range of data destinations, including Google Analytics, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, in addition to Meta Ads. This allows for comprehensive tracking across multiple platforms, enhancing data integration and analysis. In contrast, Popsixle focuses primarily on Meta Ads, which limits its tracking capabilities to that specific platform. Therefore, Littledata provides a more extensive solution for ecommerce managers seeking to analyze customer behavior across various channels, while Popsixle is more specialized in Meta Ads tracking.
| Feature | Littledata | Popsixle |
|---|---|---|
| Key benefits | ||
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ |
| Fully automatic setup | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | |
| AddToCart | ||
| Via Conversions API | ✔️ | ✔️ |
| InitiateCheckout | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes all checkout steps | ✔️ | ✔️ |
| Purchase | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes recurring orders | ✔️ | ✔️ |
| Filters to exclude orders from some channels | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| New vs Returning customer conversions | ✔️ | |
