Littledata offers a 30-day free trial and a public statement of privacy compliance, which can enhance trust with customers. Its fully automatic, no-code setup simplifies integration for Shopify brands, making it easy to track customer data and connect marketing channels. The automatic tracking of checkout extensibility is a unique feature that can help optimize the checkout process.

In comparison, Fueled also provides server-side tracking and identity resolution but supports multiple platforms beyond Shopify, which may be beneficial for brands using diverse eCommerce solutions. However, it lacks the specific privacy compliance statement and the automatic checkout tracking that Littledata offers.

Overall, Littledata is tailored for Shopify Plus brands seeking a straightforward, compliant solution with specialized features for enhancing revenue through effective data tracking, while Fueled offers broader platform compatibility.

For an online store with 50 orders per month, Fueled is 384% more expensive than Littledata. At 500 orders, all services cost the same, so there’s no difference. For 5000 orders, Fueled is 151% more expensive than Littledata. At 20000 orders, Fueled is 150% more expensive than Littledata. Overall, Littledata consistently offers lower pricing, while Fueled shows significant price increases at lower order volumes, particularly at 50 and 5000 orders.

Littledata offers a broader range of data destinations, including TikTok, Pinterest, Klaviyo, and Attentive, in addition to Google Analytics, Meta Ads, Google Ads, and Segment. This allows for more diverse marketing and analytics integrations. Fueled, on the other hand, focuses on a more streamlined selection, only including Google Analytics, Segment, Meta Ads, and Google Ads. This may limit the variety of platforms for data collection and analysis compared to Littledata.

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data capture. Its server-side tracking ensures 100% accuracy, while features like post-purchase upsells, recurring orders, and refunds provide a complete view of customer interactions. The ability to filter orders by sales channel and utilize user-provided data enhances attribution. Additionally, Littledata's checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts. In contrast, Fueled's tracking is limited, only capturing checkout starts, which restricts insights into the full customer journey. Overall, Littledata provides a more robust and detailed tracking solution for Shopify Plus brands.