Littledata offers a 30-day free trial and fully automatic, no-code setup, making it user-friendly for Shopify Plus brands. It excels with automatic tracking of checkout steps, enhancing the customer journey. While both Littledata and Fueled provide server-side tracking and identity resolution, Littledata's focus on Shopify and its established use by top brands like Rothy's gives it an edge in the DTC space. Fueled, while versatile across platforms, lacks the specific features that streamline the Shopify experience, making Littledata a stronger choice for Shopify-centric brands looking to optimize revenue and growth.

For an online store with 50 orders per month, Fueled is 384% more expensive than Littledata. At 500 orders, all services cost the same, so there’s no difference. For 5000 orders, Fueled is 151% more expensive than Littledata. At 20000 orders, Fueled is 150% more expensive than Littledata. Overall, Littledata consistently offers lower pricing, while Fueled shows significant price increases at lower order volumes, particularly at 50 and 5000 orders.

Littledata offers a broader range of data destinations, including TikTok, Pinterest, Klaviyo, and Attentive, in addition to Google Analytics, Meta Ads, Google Ads, and Segment. This allows for more diverse marketing and analytics integrations. Fueled, on the other hand, focuses on a more streamlined selection, only including Google Analytics, Segment, Meta Ads, and Google Ads. This may limit the variety of platforms for data collection and analysis compared to Littledata.

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data capture. Its server-side tracking ensures 100% accuracy, while features like post-purchase upsells, recurring orders, and refunds provide a complete view of customer interactions. The ability to filter orders by sales channel and utilize user-provided data enhances attribution. Additionally, Littledata's checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts. In contrast, Fueled's tracking is limited, only capturing checkout starts, which restricts insights into the full customer journey. Overall, Littledata provides a more robust and detailed tracking solution for Shopify Plus brands.