Littledata vs Fueled

Is Littledata or Fueled a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled connects Shopify to Google Analytics, Segment, Meta Ads and Google Ads, and is used by 100 Shopify sites.


Overall Littledata vs Fueled comparison

FeatureLittledataFueled
Overall benefits
30 day free trial✔️minus
Fully privacy compliant✔️minus
Identity resolution / session enrichment✔️✔️
Server-side tracking✔️✔️
Customer data to marketing platforms✔️✔️
Fully automatic, no code setup✔️minus
Automatic tracking of checkout extensibility✔️minus
Supported destinations
Google Analytics✔️✔️
Meta Ads✔️✔️
TikTok✔️minus
Pinterest✔️minus
Klaviyo✔️minus
Google Ads✔️✔️
Segment✔️✔️

Google Analytics comparison

Comparing Littledata against Fueled's solution for Google Analytics

FeatureLittledataFueled
Product list views & clicks
Tracks products list as you scroll✔️minus
Tracks clicks on product list✔️minus
Consistent product identifier in GA4✔️minus
Add to Cart event
Tracked server-side✔️minus
Enriched product info✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout steps
All steps tracked server-side✔️minus
Compatible with checkout extensibility✔️minus
Compatible with accelerated checkouts✔️minus
Tracks checkout started onlyminus✔️
Purchase event
Tracked server side✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️✔️
Filters to exclude order from some channels✔️✔️
Includes refunds✔️minus
User-provided data for improved attribution✔️✔️

Google Ads comparison

Comparing Littledata against Fueled's solution for Google Ads

FeatureLittledataFueled
Google Ads Conversions
Server-side Enhanced Conversions✔️minus
Real-time tracking of Enhanced Conversions✔️minus
Client-side Enhanced Conversionsminus✔️

Meta Ads comparison

Comparing Littledata against Fueled's solution for Meta Ads

FeatureLittledataFueled
Key benefits
100% accurate revenue in Meta✔️✔️
Boost to Event Match Quality Score✔️✔️
Pre-purchase audiences based on first-party data✔️✔️
Target subscriptions vs one-time purchases✔️minus
Added to Cart trigger
Via Conversions API✔️✔️
Checkout steps
Via Conversions API✔️✔️
Includes all checkout steps✔️✔️
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus

Segment comparison

Comparing Littledata against Fueled's solution for Segment

FeatureLittledataFueled
Key benefits
Official source for Shopify✔️minus
Rich product data with every ecommece event✔️minus
Tracks customer profiles into Segment Identity✔️✔️
Historic order import for a complete customer record in Segment✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Fueled
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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