Littledata vs Fueled

Is Littledata or Fueled a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Littledata vs Fueled comparison

FeatureLittledataFueled
Identity resolution to boost audiences✔️✔️
Server-side tracking✔️✔️
Customer data to marketing platforms✔️✔️
No-code setup for Shopify Hydrogen✔️✔️
30 day free trial✔️minus
Public statement of privacy compliance✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout extensibility✔️minus
Works with platforms other than Shopifyminus✔️

Littledata offers a 30-day free trial and a public statement of privacy compliance, which can enhance trust with customers. Its fully automatic, no-code setup simplifies integration for Shopify brands, making it easy to track customer data and connect marketing channels. The automatic tracking of checkout extensibility is a unique feature that can help optimize the checkout process.

In comparison, Fueled also provides server-side tracking and identity resolution but supports multiple platforms beyond Shopify, which may be beneficial for brands using diverse eCommerce solutions. However, it lacks the specific privacy compliance statement and the automatic checkout tracking that Littledata offers.

Overall, Littledata is tailored for Shopify Plus brands seeking a straightforward, compliant solution with specialized features for enhancing revenue through effective data tracking, while Fueled offers broader platform compatibility.

Cost comparison

Littledata vs Fueled's monthly subscription cost

Store sizeLittledataFueled
50 orders / month$39$189
500 orders / month$149$349
5,000 orders / month$349$879
20,000 orders / month$799$2000

For an online store with 50 orders per month, Fueled is 384% more expensive than Littledata. At 500 orders, all services cost the same, so there’s no difference. For 5000 orders, Fueled is 151% more expensive than Littledata. At 20000 orders, Fueled is 150% more expensive than Littledata. Overall, Littledata consistently offers lower pricing, while Fueled shows significant price increases at lower order volumes, particularly at 50 and 5000 orders.

Supported data destinations

DestinationLittledataFueled
Google Analytics✔️✔️
Meta Ads✔️✔️
Google Ads✔️✔️
Segment✔️✔️
TikTok✔️minus
Pinterest✔️minus
Klaviyo✔️minus
Attentive✔️minus

Littledata offers a broader range of data destinations, including TikTok, Pinterest, Klaviyo, and Attentive, in addition to Google Analytics, Meta Ads, Google Ads, and Segment. This allows for more diverse marketing and analytics integrations. Fueled, on the other hand, focuses on a more streamlined selection, only including Google Analytics, Segment, Meta Ads, and Google Ads. This may limit the variety of platforms for data collection and analysis compared to Littledata.

Google Analytics comparison

Littledata vs Fueled's solution for Google Analytics

FeatureLittledataFueled
Product list views & clicks
Tracks products list as you scroll✔️minus
Tracks clicks on product list✔️minus
Consistent product identifier in GA4✔️minus
Add to Cart event
Tracked server-side✔️minus
Enriched product info✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout steps
Tracked direct from Shopify's servers✔️minus
Compatible with checkout extensibility✔️minus
Compatible with accelerated checkouts✔️minus
Tracks checkout started onlyminus✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️
Includes recurring orders✔️✔️
Filter orders by sales channel✔️✔️
User-provided data for improved attribution✔️✔️
Includes post-purchase upsells✔️minus
Includes refunds✔️minus
Custom mapping to a source / medium✔️minus

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data capture. Its server-side tracking ensures 100% accuracy, while features like post-purchase upsells, recurring orders, and refunds provide a complete view of customer interactions. The ability to filter orders by sales channel and utilize user-provided data enhances attribution. Additionally, Littledata's checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts. In contrast, Fueled's tracking is limited, only capturing checkout starts, which restricts insights into the full customer journey. Overall, Littledata provides a more robust and detailed tracking solution for Shopify Plus brands.

Google Ads comparison

Littledata vs Fueled's solution for Google Ads

FeatureLittledataFueled
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus
Real-time tracking of Enhanced Conversions✔️minus
Fully automatic setup✔️minus
New vs Returning customer conversions✔️minus
Unreliable tracking via thank you pageminus✔️

Meta Ads comparison

Littledata vs Fueled's solution for Meta Ads

FeatureLittledataFueled
Added to Cart trigger
Via Conversions API✔️✔️
Checkout steps
Via Conversions API✔️✔️
Includes all checkout steps✔️✔️
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus

Segment comparison

Littledata vs Fueled's solution for Segment

FeatureLittledataFueled
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Fueled
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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