Gobot vs Blotout
Is Gobot or Blotout a better data solution for Shopify brands?
What is Gobot?
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
Gobot vs Blotout comparison
| Feature | Gobot | Blotout | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Server-side tracking |  | ✔️ | ✔️ |
| Founder owned and led | | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| 30 day free trial | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Gobot focuses on identifying anonymous visitors and retargeting abandoners through email and SMS, primarily for Shopify Plus brands. Blotout also offers identity resolution and server-side tracking but extends compatibility beyond Shopify, addressing the post-cookie landscape. Littledata stands out with its fully automatic, no-code setup and automatic tracking of checkout steps, making it easier for users to implement. Additionally, Littledata's 30-day free trial and founder-led approach provide a compelling advantage over both Gobot and Blotout.
Reviews comparison
Gobot vs Blotout's customer reviews
| Gobot | Blotout | Littledata | |
|---|---|---|---|
| Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | |
| Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | |
| Link | Read more reviews |
Cost comparison
Gobot vs Blotout's monthly subscription cost
| Store size | Gobot | Blotout | Littledata |
|---|---|---|---|
| 50 orders / month | $ | $50 | $39 |
| 500 orders / month | $ | $250 | $149 |
| 5,000 orders / month | $ | $830 | $349 |
| 20,000 orders / month | $ | $2500 | $799 |
Supported data destinations
| Destination | Gobot | Blotout | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Attentive | ✔️ | ✔️ | ✔️ |
| Postscript | ✔️ | ✔️ | |
| Google Analytics | | ✔️ | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| Yotpo Email & SMS | ✔️ | | |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
Gobot focuses on integrating with customer engagement platforms like Klaviyo, Attentive, Postscript, and Yotpo for personalized marketing through email and SMS. In contrast, Blotout emphasizes broader analytics and advertising platforms, including Google Analytics and Meta Ads, alongside customer engagement tools. Littledata also integrates with analytics and advertising platforms but adds TikTok and Pinterest, enhancing social media tracking. Overall, Gobot is more centered on direct customer communication, while Blotout and Littledata provide a wider range of analytics and advertising integrations.
Klaviyo comparison
Gobot vs Blotout's solution for Klaviyo
| Feature | Gobot | Blotout | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Never adds new emails to your marketing list | | ✔️ | ✔️ |
| Docs on how an end-user can opt out for GDPR / CCPA | | | ✔️ |
| Uses other marketing channel cookies to boost identity | | | ✔️ |
| Backstitches Klaviyo profile onto previous customer events | | | ✔️ |
| Viewed Product trigger | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Added to Cart trigger | |||
| Unreliable tracking of button clicks | ✔️ | ✔️ | |
| Reliable via Shopify's servers | | | ✔️ |
| Enriched product info (e.g. category) | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
| Target the whole contents of the cart | | | ✔️ |
| Checkout Started trigger | |||
| Tracked via the checkout page | ✔️ | ✔️ | |
| Direct from Shopify's servers | | | ✔️ |
| Backwards compatible with Klaviyo templates | | | ✔️ |
