Fueled vs Popsixle

Is Fueled or Popsixle a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.


Fueled vs Popsixle comparison

FeatureFueledPopsixleLittledata
Server-side tracking✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Works with platforms other than Shopify✔️✔️minus
No-code setup for Shopify Hydrogen✔️minus✔️
30 day free trialminusminus✔️
Public statement of privacy complianceminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Fueled offers comprehensive 1st-party data collection across multiple eCommerce platforms, including Shopify and BigCommerce, with a no-code setup for Shopify Hydrogen. Its focus on organizing customer data allows for seamless integration with various marketing tools, enhancing audience targeting.

Popsixle, while also providing server-side tracking and identity resolution, specifically optimizes data for Facebook and Instagram, emphasizing improved audience targeting and conversion tracking.

Littledata features a 30-day free trial and automatic, no-code setup, ensuring privacy compliance and automatic tracking of checkout extensibility.

In summary, Fueled excels in multi-platform data organization, Popsixle specializes in social media optimization, and Littledata offers a user-friendly, privacy-compliant solution with automatic features. Each tool has unique strengths depending on your specific data collection and marketing needs.

Cost comparison

Fueled vs Popsixle's monthly subscription cost

Store sizeFueledPopsixleLittledata
50 orders / month$189$95$39
500 orders / month$349$95$149
5,000 orders / month$879$250$349
20,000 orders / month$2000$795$799

For 50 orders, Fueled is 99% more expensive than Popsixle and 384% more than Littledata. At 500 orders, Fueled is 0% more than Popsixle and 134% more than Littledata. For 5000 orders, Fueled is 252% more than Popsixle and 151% more than Littledata. At 20000 orders, Fueled is 151% more than Popsixle and 150% more than Littledata. Overall, Fueled consistently has the highest pricing, while Littledata offers the lowest across all order volumes.

Supported data destinations

DestinationFueledPopsixleLittledata
Meta Ads✔️✔️✔️
Google Analytics✔️minus✔️
Segment✔️minus✔️
Google Ads✔️minus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Attentiveminusminus✔️

Fueled's data destinations focus on integrating with major advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, allowing for streamlined data collection and analysis across these channels. Popsixle primarily emphasizes Meta Ads, optimizing data specifically for Facebook and Instagram advertising. In contrast, Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a more comprehensive tracking solution that covers various marketing channels and customer engagement platforms. This diversity allows for enhanced insights and more effective marketing strategies across multiple platforms.

Meta Ads comparison

Fueled vs Popsixle's solution for Meta Ads

FeatureFueledPopsixleLittledata
Added to Cart trigger
Via Conversions API✔️✔️✔️
Checkout steps
Via Conversions API✔️✔️✔️
Includes all checkout steps✔️✔️✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes recurring ordersminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
Includes post-purchase upsellsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Popsixle
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.

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