Fueled vs Popsixle

Is Fueled or Popsixle a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.


Fueled vs Popsixle comparison

FeatureFueledPopsixleLittledata
Server-side tracking✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
Works with platforms other than Shopify✔️✔️minus
Identity resolution to boost audiencesminus✔️✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Fueled focuses on collecting and organizing 1st-party eCommerce customer data across multiple platforms, allowing flexibility in data usage. Popsixle emphasizes improving data accuracy for Facebook and Instagram, enhancing audience targeting and conversion tracking. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for users to implement and optimize their data collection without technical barriers.

Reviews comparison

Fueled vs Popsixle's customer reviews

FueledPopsixleLittledata
Example product review"It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Customer support is non-existent, and responses take forever... very frustrating experience overall.""Popsixle's support is non-existent... I reached out multiple times with no response.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Fueled vs Popsixle's monthly subscription cost

Store sizeFueledPopsixleLittledata
50 orders / month$189$95$39
500 orders / month$349$95$149
5,000 orders / month$879$250$349
20,000 orders / month$2000$795$799

For 50 orders, Fueled is 99% more expensive than Popsixle and 384% more than Littledata. At 500 orders, Fueled is 0% more than Popsixle and 134% more than Littledata. For 5000 orders, Fueled is 252% more than Popsixle and 151% more than Littledata. At 20000 orders, Fueled is 151% more than Popsixle and 150% more than Littledata. Overall, Fueled consistently has the highest pricing, while Littledata offers the lowest across all order volumes.

Supported data destinations

DestinationFueledPopsixleLittledata
Meta Ads✔️✔️✔️
Google Analytics✔️minus✔️
Segment✔️minus✔️
Google Ads✔️minus✔️
TikTokminusminus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Attentiveminusminus✔️

Fueled's data destinations focus on integrating with major advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, allowing for streamlined data collection and analysis across these channels. Popsixle primarily emphasizes Meta Ads, optimizing data specifically for Facebook and Instagram advertising. In contrast, Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a more comprehensive tracking solution that covers various marketing channels and customer engagement platforms. This diversity allows for enhanced insights and more effective marketing strategies across multiple platforms.

Meta Ads comparison

Fueled vs Popsixle's solution for Meta Ads

FeatureFueledPopsixleLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
Pre-purchase audiences based on first-party data✔️✔️✔️
100% accurate revenue in Meta✔️minus✔️
Fully automatic setupminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions API✔️✔️✔️
InitiateCheckout
Via Conversions API✔️✔️✔️
Includes all checkout steps✔️✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes recurring ordersminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
Includes post-purchase upsellsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Popsixle
Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

Can I switch from Popsixle to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Popsixle setup.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.