Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.
Feature | Fueled | Popsixle | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Public statement of privacy compliance | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ |
Fueled offers comprehensive 1st-party data collection across multiple eCommerce platforms, including Shopify and BigCommerce, with a no-code setup for Shopify Hydrogen. Its focus on organizing customer data allows for seamless integration with various marketing tools, enhancing audience targeting.
Popsixle, while also providing server-side tracking and identity resolution, specifically optimizes data for Facebook and Instagram, emphasizing improved audience targeting and conversion tracking.
Littledata features a 30-day free trial and automatic, no-code setup, ensuring privacy compliance and automatic tracking of checkout extensibility.
In summary, Fueled excels in multi-platform data organization, Popsixle specializes in social media optimization, and Littledata offers a user-friendly, privacy-compliant solution with automatic features. Each tool has unique strengths depending on your specific data collection and marketing needs.
Store size | Fueled | Popsixle | Littledata |
---|---|---|---|
50 orders / month | $189 | $95 | $39 |
500 orders / month | $349 | $95 | $149 |
5,000 orders / month | $879 | $250 | $349 |
20,000 orders / month | $2000 | $795 | $799 |
For 50 orders, Fueled is 99% more expensive than Popsixle and 384% more than Littledata. At 500 orders, Fueled is 0% more than Popsixle and 134% more than Littledata. For 5000 orders, Fueled is 252% more than Popsixle and 151% more than Littledata. At 20000 orders, Fueled is 151% more than Popsixle and 150% more than Littledata. Overall, Fueled consistently has the highest pricing, while Littledata offers the lowest across all order volumes.
Destination | Fueled | Popsixle | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Klaviyo | ✔️ | ||
Attentive | ✔️ |
Fueled's data destinations focus on integrating with major advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, allowing for streamlined data collection and analysis across these channels. Popsixle primarily emphasizes Meta Ads, optimizing data specifically for Facebook and Instagram advertising. In contrast, Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a more comprehensive tracking solution that covers various marketing channels and customer engagement platforms. This diversity allows for enhanced insights and more effective marketing strategies across multiple platforms.
Feature | Fueled | Popsixle | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes all checkout steps | ✔️ | ✔️ | ✔️ |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ |