Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.
Feature | Fueled | Popsixle | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Fueled focuses on collecting and organizing 1st-party eCommerce customer data across multiple platforms, allowing flexibility in data usage. Popsixle emphasizes improving data accuracy for Facebook and Instagram, enhancing audience targeting and conversion tracking. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for users to implement and optimize their data collection without technical barriers.
Fueled | Popsixle | Littledata | |
---|---|---|---|
Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Fueled | Popsixle | Littledata |
---|---|---|---|
50 orders / month | $189 | $95 | $39 |
500 orders / month | $349 | $95 | $149 |
5,000 orders / month | $879 | $250 | $349 |
20,000 orders / month | $2000 | $795 | $799 |
For 50 orders, Fueled is 99% more expensive than Popsixle and 384% more than Littledata. At 500 orders, Fueled is 0% more than Popsixle and 134% more than Littledata. For 5000 orders, Fueled is 252% more than Popsixle and 151% more than Littledata. At 20000 orders, Fueled is 151% more than Popsixle and 150% more than Littledata. Overall, Fueled consistently has the highest pricing, while Littledata offers the lowest across all order volumes.
Destination | Fueled | Popsixle | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
TikTok | ✔️ | ||
✔️ | |||
Klaviyo | ✔️ | ||
Attentive | ✔️ |
Fueled's data destinations focus on integrating with major advertising platforms like Google Analytics, Segment, Meta Ads, and Google Ads, allowing for streamlined data collection and analysis across these channels. Popsixle primarily emphasizes Meta Ads, optimizing data specifically for Facebook and Instagram advertising. In contrast, Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing a more comprehensive tracking solution that covers various marketing channels and customer engagement platforms. This diversity allows for enhanced insights and more effective marketing strategies across multiple platforms.
Feature | Fueled | Popsixle | Littledata |
---|---|---|---|
Key benefits | |||
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes all checkout steps | ✔️ | ✔️ | ✔️ |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ||
New vs Returning customer conversions | ✔️ |