Fueled vs Elevar

Is Fueled or Elevar a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.


Fueled vs Elevar comparison

FeatureFueledElevarLittledata
Server-side tracking✔️✔️✔️
Identity resolution to boost audiences✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
No-code setup for Shopify Hydrogen✔️minus✔️
Public statement of privacy complianceminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Fueled offers a comprehensive solution for collecting and organizing first-party eCommerce customer data across multiple platforms, including Shopify, BigCommerce, and others. Its no-code setup for Shopify Hydrogen simplifies integration, making it accessible for users without technical expertise. Fueled's focus on server-side tracking and identity resolution enhances audience targeting and data utilization.

In comparison, Elevar emphasizes fixing conversion tracking issues and streamlining Google Tag Manager (GTM) setups, also utilizing server-side tracking and identity resolution. However, it lacks the no-code setup feature that Fueled provides.

Littledata offers a fully automatic, no-code setup and includes automatic tracking of checkout extensibility, which can be advantageous for users seeking ease of use. Like Fueled and Elevar, it also focuses on identity resolution and server-side tracking, along with a public statement of privacy compliance. Overall, Fueled stands out for its multi-platform compatibility and user-friendly setup.

Cost comparison

Fueled vs Elevar's monthly subscription cost

Store sizeFueledElevarLittledata
50 orders / month$189$200$39
500 orders / month$349$200$149
5,000 orders / month$879$450$349
20,000 orders / month$2000$950$799

For 50 orders per month, Fueled is 384% more expensive than Littledata, while Elevar is 413% more expensive. At 500 orders, Fueled and Elevar are equal, with Littledata being 57% cheaper. For 5000 orders, Fueled is 151% more than Littledata, while Elevar is 29% cheaper. At 20000 orders, Fueled is 150% more expensive than Littledata, and Elevar is 19% more expensive. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationFueledElevarLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Segment✔️minus✔️
Pinterestminus✔️✔️
TikTokminus✔️✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Yotpo Email & SMSminus✔️minus
Postscriptminus✔️minus

Fueled focuses on integrating with major advertising platforms like Google Ads and Meta Ads, emphasizing streamlined data flow for performance marketing. Elevar offers a broader range of destinations, including email and SMS platforms like Klaviyo and Postscript, catering to comprehensive customer engagement. Littledata also supports a wide array of platforms, including Segment and TikTok, but lacks some of the email marketing integrations found in Elevar. Overall, Elevar provides the most extensive options for customer communication, while Fueled and Littledata are more focused on advertising analytics.

Google Analytics comparison

Fueled vs Elevar's solution for Google Analytics

FeatureFueledElevarLittledata
Product list views & clicks
Tracks products list as you scrollminus✔️✔️
Tracks clicks on product listminus✔️✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart event
Tracked server-sideminus✔️✔️
Enriched product infominus✔️✔️
Tracks remove from cartminus✔️✔️
Tracked client-side✔️minusminus
Checkout steps
Compatible with checkout extensibilityminus✔️✔️
Compatible with accelerated checkoutsminus✔️✔️
Tracked direct from Shopify's serversminus✔️✔️
Tracks checkout started only✔️minusminus
Purchase event
Tracked server side for 100% accuracy✔️✔️✔️
Filter orders by sales channel✔️✔️✔️
Includes recurring orders✔️✔️✔️
User-provided data for improved attribution✔️minus✔️
Includes post-purchase upsellsminus✔️✔️
Includes refundsminus✔️✔️
Tracked via thank you pageminus✔️minus
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase tracking offers comprehensive features like post-purchase upsells and refunds, enhancing revenue insights. Its ability to filter orders by sales channel and utilize user-provided data improves attribution accuracy. The checkout tracking captures all steps server-side, ensuring complete visibility and compatibility with checkout extensibility and accelerated checkouts.

In contrast, Fueled's tracking is limited to checkout started, missing critical insights. Elevar's tracking, while robust, relies on the thank you page, potentially losing data on user behavior during checkout. Littledata's holistic approach provides a more complete and accurate picture of user interactions and purchases, making it a superior choice for analytics in Shopify Plus brands.

Google Ads comparison

Fueled vs Elevar's solution for Google Ads

FeatureFueledElevarLittledata
Google Ads Conversions
Tracked direct from Shopify's serversminus✔️✔️
New vs Returning customer conversionsminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Fueled vs Elevar's solution for Meta Ads

FeatureFueledElevarLittledata
Added to Cart trigger
Via Conversions API✔️✔️✔️
Checkout steps
Via Conversions API✔️✔️✔️
Includes all checkout steps✔️✔️✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Elevar
Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure 100% of conversions are tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

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