Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Switching from Elevar? Get 50% off your first year with Littledata
Feature | Fueled | Elevar | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Fueled offers comprehensive 1st-party data collection across multiple eCommerce platforms, emphasizing flexibility in data usage. Elevar focuses on ensuring complete conversion tracking through Google Tag Manager, integrating into a broader analytics tool post-acquisition. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it user-friendly and efficient for eCommerce managers. While Fueled and Elevar provide robust tracking and data integration, Littledata's ease of use and trial offer may appeal more to those seeking a straightforward solution.
Fueled | Elevar | Littledata | |
---|---|---|---|
Example product review | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Fueled | Elevar | Littledata |
---|---|---|---|
50 orders / month | $189 | $200 | $39 |
500 orders / month | $349 | $200 | $149 |
5,000 orders / month | $879 | $450 | $349 |
20,000 orders / month | $2000 | $950 | $799 |
For 50 orders per month, Fueled is 384% more expensive than Littledata, while Elevar is 413% more expensive. At 500 orders, Fueled and Elevar are equal, with Littledata being 57% cheaper. For 5000 orders, Fueled is 151% more than Littledata, while Elevar is 29% cheaper. At 20000 orders, Fueled is 150% more expensive than Littledata, and Elevar is 19% more expensive. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Fueled | Elevar | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Segment | ✔️ | ✔️ | |
✔️ | ✔️ | ||
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ |
Fueled focuses on integrating with major advertising platforms like Google Ads and Meta Ads, emphasizing streamlined data flow for performance marketing. Elevar offers a broader range of destinations, including email and SMS platforms like Klaviyo and Postscript, catering to comprehensive customer engagement. Littledata also supports a wide array of platforms, including Segment and TikTok, but lacks some of the email marketing integrations found in Elevar. Overall, Elevar provides the most extensive options for customer communication, while Fueled and Littledata are more focused on advertising analytics.
Feature | Fueled | Elevar | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks products list as you scroll | ✔️ | ✔️ | |
Tracks clicks on product list | ✔️ | ✔️ | |
Consistent product identifier in GA4 | ✔️ | ||
Add to Cart | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info | ✔️ | ✔️ | |
Tracks remove from cart | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Checkout steps | |||
Compatible with checkout extensibility | ✔️ | ✔️ | |
Compatible with accelerated checkouts | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Tracks checkout started only | ✔️ | ||
Purchase | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Filter orders by sales channel | ✔️ | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ | ✔️ |
User-provided data for improved attribution | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ✔️ | |
Includes refunds | ✔️ | ✔️ | |
Tracked via thank you page | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features like post-purchase upsells and refunds, enhancing revenue insights. Its ability to filter orders by sales channel and utilize user-provided data improves attribution accuracy. The checkout tracking captures all steps server-side, ensuring complete visibility and compatibility with checkout extensibility and accelerated checkouts.
In contrast, Fueled's tracking is limited to checkout started, missing critical insights. Elevar's tracking, while robust, relies on the thank you page, potentially losing data on user behavior during checkout. Littledata's holistic approach provides a more complete and accurate picture of user interactions and purchases, making it a superior choice for analytics in Shopify Plus brands.
Feature | Fueled | Elevar | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ |
Feature | Fueled | Elevar | Littledata |
---|---|---|---|
Key benefits | |||
100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | ✔️ |
Fully automatic setup | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes all checkout steps | ✔️ | ✔️ | ✔️ |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |