Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.
Feature | Fueled | Elevar | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ |
Fueled offers a comprehensive solution for collecting and organizing first-party eCommerce customer data across multiple platforms, including Shopify, BigCommerce, and others. Its no-code setup for Shopify Hydrogen simplifies integration, making it accessible for users without technical expertise. Fueled's focus on server-side tracking and identity resolution enhances audience targeting and data utilization.
In comparison, Elevar emphasizes fixing conversion tracking issues and streamlining Google Tag Manager (GTM) setups, also utilizing server-side tracking and identity resolution. However, it lacks the no-code setup feature that Fueled provides.
Littledata offers a fully automatic, no-code setup and includes automatic tracking of checkout extensibility, which can be advantageous for users seeking ease of use. Like Fueled and Elevar, it also focuses on identity resolution and server-side tracking, along with a public statement of privacy compliance. Overall, Fueled stands out for its multi-platform compatibility and user-friendly setup.
Store size | Fueled | Elevar | Littledata |
---|---|---|---|
50 orders / month | $189 | $200 | $39 |
500 orders / month | $349 | $200 | $149 |
5,000 orders / month | $879 | $450 | $349 |
20,000 orders / month | $2000 | $950 | $799 |
For 50 orders per month, Fueled is 384% more expensive than Littledata, while Elevar is 413% more expensive. At 500 orders, Fueled and Elevar are equal, with Littledata being 57% cheaper. For 5000 orders, Fueled is 151% more than Littledata, while Elevar is 29% cheaper. At 20000 orders, Fueled is 150% more expensive than Littledata, and Elevar is 19% more expensive. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Fueled | Elevar | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Segment | ✔️ | ✔️ | |
✔️ | ✔️ | ||
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ |
Fueled focuses on integrating with major advertising platforms like Google Ads and Meta Ads, emphasizing streamlined data flow for performance marketing. Elevar offers a broader range of destinations, including email and SMS platforms like Klaviyo and Postscript, catering to comprehensive customer engagement. Littledata also supports a wide array of platforms, including Segment and TikTok, but lacks some of the email marketing integrations found in Elevar. Overall, Elevar provides the most extensive options for customer communication, while Fueled and Littledata are more focused on advertising analytics.
Feature | Fueled | Elevar | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks products list as you scroll | ✔️ | ✔️ | |
Tracks clicks on product list | ✔️ | ✔️ | |
Consistent product identifier in GA4 | ✔️ | ||
Add to Cart event | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info | ✔️ | ✔️ | |
Tracks remove from cart | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Checkout steps | |||
Compatible with checkout extensibility | ✔️ | ✔️ | |
Compatible with accelerated checkouts | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Tracks checkout started only | ✔️ | ||
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Filter orders by sales channel | ✔️ | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ | ✔️ |
User-provided data for improved attribution | ✔️ | ✔️ | |
Includes post-purchase upsells | ✔️ | ✔️ | |
Includes refunds | ✔️ | ✔️ | |
Tracked via thank you page | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features like post-purchase upsells and refunds, enhancing revenue insights. Its ability to filter orders by sales channel and utilize user-provided data improves attribution accuracy. The checkout tracking captures all steps server-side, ensuring complete visibility and compatibility with checkout extensibility and accelerated checkouts.
In contrast, Fueled's tracking is limited to checkout started, missing critical insights. Elevar's tracking, while robust, relies on the thank you page, potentially losing data on user behavior during checkout. Littledata's holistic approach provides a more complete and accurate picture of user interactions and purchases, making it a superior choice for analytics in Shopify Plus brands.
Feature | Fueled | Elevar | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ |
Feature | Fueled | Elevar | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes all checkout steps | ✔️ | ✔️ | ✔️ |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |