Fueled vs Elevar

Is Fueled or Elevar a better data solution for Shopify brands?

Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


Switching from Elevar? Get 50% off your first year with Littledata

Fueled vs Elevar comparison

FeatureFueledElevarLittledata
Server-side tracking✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Fueled offers comprehensive 1st-party data collection across multiple eCommerce platforms, emphasizing flexibility in data usage. Elevar focuses on ensuring complete conversion tracking through Google Tag Manager, integrating into a broader analytics tool post-acquisition. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it user-friendly and efficient for eCommerce managers. While Fueled and Elevar provide robust tracking and data integration, Littledata's ease of use and trial offer may appeal more to those seeking a straightforward solution.

Reviews comparison

Fueled vs Elevar's customer reviews

FueledElevarLittledata
Example product review"It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Customer support is non-existent, and responses take forever... very frustrating experience overall.""Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Fueled vs Elevar's monthly subscription cost

Store sizeFueledElevarLittledata
50 orders / month$189$200$39
500 orders / month$349$200$149
5,000 orders / month$879$450$349
20,000 orders / month$2000$950$799

For 50 orders per month, Fueled is 384% more expensive than Littledata, while Elevar is 413% more expensive. At 500 orders, Fueled and Elevar are equal, with Littledata being 57% cheaper. For 5000 orders, Fueled is 151% more than Littledata, while Elevar is 29% cheaper. At 20000 orders, Fueled is 150% more expensive than Littledata, and Elevar is 19% more expensive. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationFueledElevarLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Segment✔️minus✔️
Pinterestminus✔️✔️
TikTokminus✔️✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Yotpo Email & SMSminus✔️minus
Postscriptminus✔️minus

Fueled focuses on integrating with major advertising platforms like Google Ads and Meta Ads, emphasizing streamlined data flow for performance marketing. Elevar offers a broader range of destinations, including email and SMS platforms like Klaviyo and Postscript, catering to comprehensive customer engagement. Littledata also supports a wide array of platforms, including Segment and TikTok, but lacks some of the email marketing integrations found in Elevar. Overall, Elevar provides the most extensive options for customer communication, while Fueled and Littledata are more focused on advertising analytics.

Google Analytics comparison

Fueled vs Elevar's solution for Google Analytics

FeatureFueledElevarLittledata
Product list views & clicks
Tracks products list as you scrollminus✔️✔️
Tracks clicks on product listminus✔️✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart
Tracked server-sideminus✔️✔️
Enriched product infominus✔️✔️
Tracks remove from cartminus✔️✔️
Tracked client-side✔️minusminus
Checkout steps
Compatible with checkout extensibilityminus✔️✔️
Compatible with accelerated checkoutsminus✔️✔️
Tracked direct from Shopify's serversminus✔️✔️
Tracks checkout started only✔️minusminus
Purchase
Tracked server side for 100% accuracy✔️✔️✔️
Filter orders by sales channel✔️✔️✔️
Includes recurring orders✔️✔️✔️
User-provided data for improved attribution✔️minus✔️
Includes post-purchase upsellsminus✔️✔️
Includes refundsminus✔️✔️
Tracked via thank you pageminus✔️minus
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase tracking offers comprehensive features like post-purchase upsells and refunds, enhancing revenue insights. Its ability to filter orders by sales channel and utilize user-provided data improves attribution accuracy. The checkout tracking captures all steps server-side, ensuring complete visibility and compatibility with checkout extensibility and accelerated checkouts.

In contrast, Fueled's tracking is limited to checkout started, missing critical insights. Elevar's tracking, while robust, relies on the thank you page, potentially losing data on user behavior during checkout. Littledata's holistic approach provides a more complete and accurate picture of user interactions and purchases, making it a superior choice for analytics in Shopify Plus brands.

Google Ads comparison

Fueled vs Elevar's solution for Google Ads

FeatureFueledElevarLittledata
Google Ads Conversions
Tracked direct from Shopify's serversminus✔️✔️
New vs Returning customer conversionsminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Fueled vs Elevar's solution for Meta Ads

FeatureFueledElevarLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Score✔️✔️✔️
Pre-purchase audiences based on first-party data✔️✔️✔️
Fully automatic setupminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions API✔️✔️✔️
InitiateCheckout
Via Conversions API✔️✔️✔️
Includes all checkout steps✔️✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
New vs Returning customer conversionsminus✔️✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Fueled against Elevar
Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.