Elevar vs Popsixle

Is Elevar or Popsixle a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


Popsixle competitors

What is Popsixle?

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.


Switching from Elevar? Get 50% off your first year with Littledata

Elevar vs Popsixle comparison

FeatureElevarPopsixleLittledata
Identity resolution to boost audiences✔️✔️✔️
Server-side tracking✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Founder owned and ledminus✔️✔️
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Elevar focuses on ensuring 100% conversion tracking through Google Tag Manager and server-side tracking, now integrated into a broader analytics tool post-acquisition. Popsixle also offers server-side tracking and identity resolution but emphasizes fixing data for Facebook and Instagram. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it easier for users to implement and manage without technical expertise.

Reviews comparison

Elevar vs Popsixle's customer reviews

ElevarPopsixleLittledata
Example product review"They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Popsixle's support is non-existent... I reached out multiple times with no response.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Elevar vs Popsixle's monthly subscription cost

Store sizeElevarPopsixleLittledata
50 orders / month$200$95$39
500 orders / month$200$95$149
5,000 orders / month$450$250$349
20,000 orders / month$950$795$799

For 50 orders, Elevar is 111% more expensive than Popsixle and 413% more than Littledata. For 500 orders, Elevar is 0% more than Popsixle and 34% more than Littledata. At 5000 orders, Elevar is 80% more than Popsixle and 29% more than Littledata. For 20000 orders, Elevar is 19% more than Popsixle and 19% more than Littledata. Overall, Elevar consistently has the highest pricing, while Littledata offers the lowest across all order volumes.

Supported data destinations

DestinationElevarPopsixleLittledata
Meta Ads✔️✔️✔️
Google Analytics✔️minus✔️
Pinterest✔️minus✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Google Ads✔️minus✔️
Yotpo Email & SMS✔️minusminus
Postscript✔️minusminus
Segmentminusminus✔️

Elevar offers a wide range of data destinations, including Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS, and Postscript, providing comprehensive tracking across multiple platforms. Popsixle focuses primarily on Meta Ads, offering a more streamlined approach for businesses heavily invested in Facebook advertising. Littledata supports a diverse set of destinations similar to Elevar, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive data integration and analysis. The main difference lies in the breadth of supported platforms, with Elevar and Littledata offering more options compared to Popsixle's focused approach.

Meta Ads comparison

Elevar vs Popsixle's solution for Meta Ads

FeatureElevarPopsixleLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
Pre-purchase audiences based on first-party data✔️✔️✔️
Fully automatic setup✔️✔️✔️
100% accurate revenue in Meta✔️minus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions API✔️✔️✔️
InitiateCheckout
Via Conversions API✔️✔️✔️
Includes all checkout steps✔️✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Filters to exclude orders from some channels✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Includes recurring ordersminus✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Elevar against Popsixle
Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

Can I switch from Popsixle to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Popsixle setup.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

How does Popsixle work?

Popsixle adds an improved implementation of Meta Conversions API to your store

Does Popsixle work with Shopify?

Yes, Popsixle is installed on 500 Shopify sites according to our estimates.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Popsixle suitable for Enterprise brands?

Popsixle is used by 25 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Which marketing tools does Popsixle support?

Popsixle supports Meta Ads.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.

Who owns Popsixle?

Popsixle is an independent private company headquartered in Boston, Massachusetts. Noah King is Popsixle's CEO.