Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.
Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.
Feature | Elevar | Fueled | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Public statement of privacy compliance | ✔️ | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ |
Elevar focuses on fixing conversion tracking issues and optimizing Google Tag Manager (GTM) setups with server-side tracking, specifically for Shopify Plus brands. Its emphasis on privacy compliance and direct data push to marketing channels enhances audience targeting.
Fueled, while also offering server-side tracking and identity resolution, distinguishes itself by supporting multiple platforms beyond Shopify and providing a no-code setup for Shopify Hydrogen. This flexibility allows for broader data collection across various eCommerce tools.
Littledata offers a fully automatic, no-code setup and includes a 30-day free trial, making it user-friendly. It also emphasizes privacy compliance and automatic tracking of checkout extensibility, which can simplify the data collection process.
In summary, Elevar is tailored for Shopify Plus with a focus on conversion tracking, Fueled offers broader platform support, and Littledata provides ease of use with automatic features.
Store size | Elevar | Fueled | Littledata |
---|---|---|---|
50 orders / month | $200 | $189 | $39 |
500 orders / month | $200 | $349 | $149 |
5,000 orders / month | $450 | $879 | $349 |
20,000 orders / month | $950 | $2000 | $799 |
For an online store with 50 orders, Elevar is 2.9% more expensive than Fueled and 412.8% more than Littledata. At 500 orders, Elevar and Fueled are equal, while Littledata is 25% cheaper. With 5000 orders, Elevar is 48.5% cheaper than Fueled and 28.5% more than Littledata. At 20000 orders, Elevar is 52.5% cheaper than Fueled and 18.9% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
Destination | Elevar | Fueled | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
✔️ | ✔️ | ||
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Segment | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ |
Elevar focuses on a broader range of data destinations, including email and SMS platforms like Klaviyo, Attentive, Yotpo, and Postscript, enhancing customer engagement. Fueled offers a more streamlined selection, primarily targeting analytics and advertising platforms. Littledata combines features from both, supporting a wide array of marketing tools while also integrating with Segment for advanced data management. Overall, Elevar provides extensive marketing integrations, Fueled emphasizes core analytics and ads, and Littledata balances both with a focus on data orchestration.
Feature | Elevar | Fueled | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks products list as you scroll | ✔️ | ✔️ | |
Tracks clicks on product list | ✔️ | ✔️ | |
Consistent product identifier in GA4 | ✔️ | ||
Add to Cart event | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info | ✔️ | ✔️ | |
Tracks remove from cart | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Checkout steps | |||
Compatible with checkout extensibility | ✔️ | ✔️ | |
Compatible with accelerated checkouts | ✔️ | ✔️ | |
All steps tracked server-side | ✔️ | ✔️ | |
Tracks checkout started only | ✔️ | ||
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ | ✔️ |
Filter orders by sales channel | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Includes refunds | ✔️ | ✔️ | |
User-provided data for improved attribution | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features like server-side tracking for 100% accuracy, inclusion of post-purchase upsells, and support for recurring orders. It also allows filtering by sales channel and includes refunds, enhancing data reliability. The user-provided data feature improves attribution, and custom mapping to source/medium provides deeper insights.
In contrast, Elevar's client-side tracking may introduce inaccuracies, and Fueled's tracking is limited to checkout started, lacking the depth of Littledata's capabilities. Littledata's checkout tracking captures all steps server-side, ensuring complete visibility and compatibility with checkout extensibility and accelerated checkouts, making it a superior choice for detailed analytics and user behavior tracking.
Feature | Elevar | Fueled | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Server-side Enhanced Conversions | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ |
Feature | Elevar | Fueled | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes all checkout steps | ✔️ | ✔️ | ✔️ |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |