Elevar vs Fueled

Is Elevar or Fueled a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.


Switching from Elevar? Get 50% off your first year with Littledata

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Elevar vs Fueled comparison

FeatureElevarFueledLittledata
Direct from Shopify's servers✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Founder owned and ledminus✔️✔️
Via server-side Google Tag Manager✔️minusminus
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Natively supports Shopify Marketsminusminus✔️
Automatic tracking of checkout stepsminusminus✔️

Elevar focuses on ensuring 100% conversion tracking via server-side Google Tag Manager, specifically for Shopify, and integrates with marketing platforms post-acquisition by Buxton. Fueled, while also server-side and Shopify-compatible, captures data from multiple platforms, offering broader integration. Littledata stands out with a 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience and comprehensive data collection across various channels.

Reviews comparison

Elevar vs Fueled's customer reviews

ElevarFueledLittledata
Example product review"They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Customer support is non-existent, and responses take forever... very frustrating experience overall.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Elevar vs Fueled's monthly subscription cost

Store sizeElevarFueledLittledata
50 orders / month$200$189$39
500 orders / month$200$349$199
5,000 orders / month$450$879$449
20,000 orders / month$850$2000$1390

For 50 orders per month, Elevar is 2.9% more expensive than Fueled and 412.8% more than Littledata. At 500 orders, Elevar and Fueled are equal, while Littledata is 25% cheaper. For 5000 orders, Elevar is 48.5% cheaper than Fueled but 28.9% more expensive than Littledata. At 20000 orders, Elevar is 57.5% cheaper than Fueled and 6.0% cheaper than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationElevarFueledLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Pinterest✔️minus✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Segmentminus✔️✔️

Elevar focuses on a wide range of data destinations, including Klaviyo and Attentive, which cater to email and SMS marketing, enhancing customer engagement. Fueled offers a more streamlined selection, emphasizing core analytics and advertising platforms like Segment, which centralizes data management. Littledata provides a comprehensive mix similar to Elevar but includes Segment for data integration and focuses on both marketing and analytics platforms. Overall, Elevar and Littledata support more marketing channels, while Fueled prioritizes data centralization and analytics.

Google Analytics comparison

Elevar vs Fueled's solution for Google Analytics

FeatureElevarFueledLittledata
Product list views & clicks
Tracks products list as you scroll✔️minus✔️
Tracks clicks on product list✔️minus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart
Tracked server-side✔️minus✔️
Enriched product info✔️minus✔️
Tracks remove from cart✔️minus✔️
Tracked client-sideminus✔️minus
Checkout steps
Compatible with checkout extensibility✔️minus✔️
Compatible with accelerated checkouts✔️minus✔️
Tracked direct from Shopify's servers✔️minus✔️
Tracks all checkout steps✔️minus✔️
Tracked via checkout pageminus✔️minus
Purchase
Direct from Shopify for 100% accuracy✔️✔️✔️
Includes recurring orders✔️✔️✔️
Filter orders by sales channel✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Includes refunds✔️minus✔️
User-provided data for improved attributionminus✔️✔️
Tracked via thank you page✔️minusminus
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase tracking offers superior accuracy by utilizing server-side tracking, ensuring 100% reliability across all transactions, including post-purchase upsells and recurring orders. It also captures refunds and allows for user-provided data, enhancing attribution. Custom mapping to source/medium provides deeper insights into marketing effectiveness.

In contrast, Elevar and Fueled rely on tracking via the thank you page or checkout page, which may miss critical data points. Littledata's checkout tracking captures all steps server-side, ensuring comprehensive data collection, including compatibility with checkout extensibility and accelerated checkouts. This holistic approach provides a more complete view of user behavior and purchase patterns, making it a better choice for analytics management.

Google Ads comparison

Elevar vs Fueled's solution for Google Ads

FeatureElevarFueledLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Elevar vs Fueled's solution for Meta Ads

FeatureElevarFueledLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Score✔️✔️✔️
Pre-purchase audiences based on first-party data✔️✔️✔️
Fully automatic setup✔️minus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions API✔️✔️✔️
InitiateCheckout
Via Conversions API✔️✔️✔️
Includes all checkout steps✔️✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Elevar against Fueled
Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

Can I switch from Fueled to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Fueled setup.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 3319 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 88 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.