Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want.
Switching from Elevar? Get 50% off your first year with Littledata
Talk to us| Feature | Elevar | Fueled | Littledata |
|---|---|---|---|
| Direct from Shopify's servers | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| Works with platforms other than Shopify | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Elevar focuses on ensuring 100% conversion tracking via server-side Google Tag Manager, specifically for Shopify, and integrates with marketing platforms post-acquisition by Buxton. Fueled, while also server-side and Shopify-compatible, captures data from multiple platforms, offering broader integration. Littledata stands out with a 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience and comprehensive data collection across various channels.
| Elevar | Fueled | Littledata | |
|---|---|---|---|
| Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "It's disheartening to hear about the app developer's refusal to enable enhanced conversion tracking without additional charges... It almost seems like price gouging for Shopify merchants to compensate for losses from the BigCommerce side." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Customer support is non-existent, and responses take forever... very frustrating experience overall." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Elevar | Fueled | Littledata |
|---|---|---|---|
| 50 orders / month | $200 | $189 | $39 |
| 500 orders / month | $200 | $349 | $199 |
| 5,000 orders / month | $450 | $879 | $449 |
| 20,000 orders / month | $850 | $2000 | $1390 |
For 50 orders per month, Elevar is 2.9% more expensive than Fueled and 412.8% more than Littledata. At 500 orders, Elevar and Fueled are equal, while Littledata is 25% cheaper. For 5000 orders, Elevar is 48.5% cheaper than Fueled but 28.9% more expensive than Littledata. At 20000 orders, Elevar is 57.5% cheaper than Fueled and 6.0% cheaper than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.
| Destination | Elevar | Fueled | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ||
| TikTok | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Segment | ✔️ | ✔️ |
Elevar focuses on a wide range of data destinations, including Klaviyo and Attentive, which cater to email and SMS marketing, enhancing customer engagement. Fueled offers a more streamlined selection, emphasizing core analytics and advertising platforms like Segment, which centralizes data management. Littledata provides a comprehensive mix similar to Elevar but includes Segment for data integration and focuses on both marketing and analytics platforms. Overall, Elevar and Littledata support more marketing channels, while Fueled prioritizes data centralization and analytics.
| Feature | Elevar | Fueled | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks products list as you scroll | ✔️ | ✔️ | |
| Tracks clicks on product list | ✔️ | ✔️ | |
| Consistent product identifier in GA4 | ✔️ | ||
| Add to Cart | |||
| Tracked server-side | ✔️ | ✔️ | |
| Enriched product info | ✔️ | ✔️ | |
| Tracks remove from cart | ✔️ | ✔️ | |
| Tracked client-side | ✔️ | ||
| Checkout steps | |||
| Compatible with checkout extensibility | ✔️ | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| Tracks all checkout steps | ✔️ | ✔️ | |
| Tracked via checkout page | ✔️ | ||
| Purchase | |||
| Direct from Shopify for 100% accuracy | ✔️ | ✔️ | ✔️ |
| Includes recurring orders | ✔️ | ✔️ | ✔️ |
| Filter orders by sales channel | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Includes refunds | ✔️ | ✔️ | |
| User-provided data for improved attribution | ✔️ | ✔️ | |
| Tracked via thank you page | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
Littledata's purchase tracking offers superior accuracy by utilizing server-side tracking, ensuring 100% reliability across all transactions, including post-purchase upsells and recurring orders. It also captures refunds and allows for user-provided data, enhancing attribution. Custom mapping to source/medium provides deeper insights into marketing effectiveness.
In contrast, Elevar and Fueled rely on tracking via the thank you page or checkout page, which may miss critical data points. Littledata's checkout tracking captures all steps server-side, ensuring comprehensive data collection, including compatibility with checkout extensibility and accelerated checkouts. This holistic approach provides a more complete view of user behavior and purchase patterns, making it a better choice for analytics management.
| Feature | Elevar | Fueled | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| Feature | Elevar | Fueled | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | ✔️ |
| Fully automatic setup | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes all checkout steps | ✔️ | ✔️ | ✔️ |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ||
