Elevar vs Fueled

Is Elevar or Fueled a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.


Fueled competitors

What is Fueled?

Fueled is a new tool for collecting and organizing 1st-party eCommerce customer data across the sales and marketing tools you love. Shopify, BigCommerce, Yotpo, Gorgias...We capture data from all of these channels, so that you can use it wherever and how ever you want. Fueled is used by 100 Shopify sites.


Elevar vs Fueled comparison

FeatureElevarFueledLittledata
Identity resolution to boost audiences✔️✔️✔️
Server-side tracking✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Public statement of privacy compliance✔️minus✔️
No-code setup for Shopify Hydrogenminus✔️✔️
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️

Elevar focuses on fixing conversion tracking issues and optimizing Google Tag Manager (GTM) setups with server-side tracking, specifically for Shopify Plus brands. Its emphasis on privacy compliance and direct data push to marketing channels enhances audience targeting.

Fueled, while also offering server-side tracking and identity resolution, distinguishes itself by supporting multiple platforms beyond Shopify and providing a no-code setup for Shopify Hydrogen. This flexibility allows for broader data collection across various eCommerce tools.

Littledata offers a fully automatic, no-code setup and includes a 30-day free trial, making it user-friendly. It also emphasizes privacy compliance and automatic tracking of checkout extensibility, which can simplify the data collection process.

In summary, Elevar is tailored for Shopify Plus with a focus on conversion tracking, Fueled offers broader platform support, and Littledata provides ease of use with automatic features.

Cost comparison

Elevar vs Fueled's monthly subscription cost

Store sizeElevarFueledLittledata
50 orders / month$200$189$39
500 orders / month$200$349$149
5,000 orders / month$450$879$349
20,000 orders / month$950$2000$799

For an online store with 50 orders, Elevar is 2.9% more expensive than Fueled and 412.8% more than Littledata. At 500 orders, Elevar and Fueled are equal, while Littledata is 25% cheaper. With 5000 orders, Elevar is 48.5% cheaper than Fueled and 28.5% more than Littledata. At 20000 orders, Elevar is 52.5% cheaper than Fueled and 18.9% more than Littledata. Overall, Littledata consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationElevarFueledLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Pinterest✔️minus✔️
TikTok✔️minus✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
Segmentminus✔️✔️
Yotpo Email & SMS✔️minusminus
Postscript✔️minusminus

Elevar focuses on a broader range of data destinations, including email and SMS platforms like Klaviyo, Attentive, Yotpo, and Postscript, enhancing customer engagement. Fueled offers a more streamlined selection, primarily targeting analytics and advertising platforms. Littledata combines features from both, supporting a wide array of marketing tools while also integrating with Segment for advanced data management. Overall, Elevar provides extensive marketing integrations, Fueled emphasizes core analytics and ads, and Littledata balances both with a focus on data orchestration.

Google Analytics comparison

Elevar vs Fueled's solution for Google Analytics

FeatureElevarFueledLittledata
Product list views & clicks
Tracks products list as you scroll✔️minus✔️
Tracks clicks on product list✔️minus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart event
Tracked server-side✔️minus✔️
Enriched product info✔️minus✔️
Tracks remove from cart✔️minus✔️
Tracked client-sideminus✔️minus
Checkout steps
Compatible with checkout extensibility✔️minus✔️
Compatible with accelerated checkouts✔️minus✔️
All steps tracked server-side✔️minus✔️
Tracks checkout started onlyminus✔️minus
Purchase event
Tracked server side for 100% accuracy✔️✔️✔️
Includes recurring orders✔️✔️✔️
Filter orders by sales channel✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Includes refunds✔️minus✔️
User-provided data for improved attributionminus✔️✔️
Tracked client-side✔️minusminus
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase tracking offers comprehensive features like server-side tracking for 100% accuracy, inclusion of post-purchase upsells, and support for recurring orders. It also allows filtering by sales channel and includes refunds, enhancing data reliability. The user-provided data feature improves attribution, and custom mapping to source/medium provides deeper insights.

In contrast, Elevar's client-side tracking may introduce inaccuracies, and Fueled's tracking is limited to checkout started, lacking the depth of Littledata's capabilities. Littledata's checkout tracking captures all steps server-side, ensuring complete visibility and compatibility with checkout extensibility and accelerated checkouts, making it a superior choice for detailed analytics and user behavior tracking.

Google Ads comparison

Elevar vs Fueled's solution for Google Ads

FeatureElevarFueledLittledata
Google Ads Conversions
Server-side Enhanced Conversions✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Client-side Enhanced Conversionsminus✔️minus
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Elevar vs Fueled's solution for Meta Ads

FeatureElevarFueledLittledata
Added to Cart trigger
Via Conversions API✔️✔️✔️
Checkout steps
Via Conversions API✔️✔️✔️
Includes all checkout steps✔️✔️✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Elevar against Fueled
How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure 100% of conversions are tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Does Fueled work with Shopify?

Yes, Fueled is installed on 100 Shopify sites according to our estimates.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Fueled suitable for Enterprise brands?

Fueled is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Which marketing tools does Fueled support?

Fueled supports Google Analytics, Segment, Meta Ads and Google Ads.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

Who owns Fueled?

Fueled is an independent private company headquartered in Denver, Colorado. Sean Larkin is Fueled's CEO.

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