Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.
BlackCrow's machine learning is designed to understand your most valuable customers and help you acquire more of them.
Feature | Blotout | Black Crow AI | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie world, identifying returning customers who appear anonymous. It offers identity resolution, server-side tracking, and integration with various platforms. Black Crow AI emphasizes machine learning to understand and acquire valuable customers, also providing similar features. Littledata stands out with its fully automatic, no-code setup and automatic tracking of checkout steps, alongside a 30-day free trial and founder-led ownership. While Blotout and Black Crow AI offer robust identity resolution and tracking, Littledata's ease of use and automation give it a competitive edge.
Blotout | Black Crow AI | Littledata | |
---|---|---|---|
Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "Not all of their offerings were as helpful for a subscription brand with one product...they'll do a better job anticipating edge cases like ours in the future." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is lacking, and responses are slow... not what I expected from a company of this caliber." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Blotout | Black Crow AI | Littledata |
---|---|---|---|
50 orders / month | $50 | $500 | $39 |
500 orders / month | $250 | $500 | $149 |
5,000 orders / month | $830 | $1500 | $349 |
20,000 orders / month | $2500 | $5000 | $799 |
For 50 orders, Blotout is 90% cheaper than Black Crow AI and 29% more expensive than Littledata. At 500 orders, Blotout and Black Crow AI are equal, with Littledata being 40% cheaper than both. For 5,000 orders, Blotout is 44% cheaper than Black Crow AI and 138% more expensive than Littledata. At 20,000 orders, Blotout is 50% cheaper than Black Crow AI and 213% more expensive than Littledata. Overall, Blotout consistently offers lower prices compared to Black Crow AI.
Destination | Blotout | Black Crow AI | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Blotout offers a broader range of data destinations, including Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, allowing for extensive tracking across various platforms. Black Crow AI focuses primarily on Klaviyo and Attentive, emphasizing email and SMS marketing analytics. Littledata also provides a wide array of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, catering to diverse marketing channels. The main difference lies in the breadth of integrations, with Blotout and Littledata supporting more platforms compared to Black Crow AI's narrower focus.
Feature | Blotout | Black Crow AI | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Reliable via Shopify's servers | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Unreliable tracking of button clicks | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Direct from Shopify's servers | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked via the checkout page | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, while its ability to utilize other marketing channel cookies enhances identity resolution. Additionally, Littledata backstitches Klaviyo profiles onto previous customer events, providing a richer historical context for customer interactions. In contrast, while both Blotout and Black Crow AI also prevent the addition of new emails to marketing lists, they lack the same level of identity enhancement and historical data integration that Littledata provides, making it a more robust choice for effective customer tracking and engagement.