Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
BlackCrow's machine learning is designed to understand your most valuable customers and help you acquire more of them. Black Crow AI is used by 1000 Shopify sites according to BuiltWith.
Feature | Blotout | Black Crow AI | Littledata |
---|---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
Works with platforms other than Shopify | ✔️ | ✔️ | |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Blotout focuses on restoring marketing signals in a post-cookie environment by identifying returning customers who appear anonymous. Its identity resolution and server-side tracking enhance audience targeting and facilitate data transfer to marketing platforms, making it versatile beyond Shopify.
In comparison, Black Crow AI offers a machine learning approach to identify valuable customers and improve acquisition strategies. It also provides a 30-day free trial and emphasizes privacy compliance, similar to Blotout.
Littledata, while also offering a 30-day free trial and privacy compliance, stands out with its fully automatic, no-code setup and automatic tracking of checkout extensibility. This feature simplifies implementation and enhances data collection without requiring technical expertise.
Overall, Blotout emphasizes restoring signals, Black Crow AI focuses on customer acquisition through machine learning, and Littledata prioritizes ease of use and automation in tracking.
Store size | Blotout | Black Crow AI | Littledata |
---|---|---|---|
50 orders / month | $50 | $500 | $39 |
500 orders / month | $250 | $500 | $149 |
5,000 orders / month | $830 | $1500 | $349 |
20,000 orders / month | $2500 | $5000 | $799 |
For 50 orders, Blotout is 90% cheaper than Black Crow AI and 29% more expensive than Littledata. At 500 orders, Blotout and Black Crow AI are equal, with Littledata being 40% cheaper than both. For 5,000 orders, Blotout is 44% cheaper than Black Crow AI and 138% more expensive than Littledata. At 20,000 orders, Blotout is 50% cheaper than Black Crow AI and 213% more expensive than Littledata. Overall, Blotout consistently offers lower prices compared to Black Crow AI.
Destination | Blotout | Black Crow AI | Littledata |
---|---|---|---|
Klaviyo | ✔️ | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
Postscript | ✔️ | ||
TikTok | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Blotout offers a broader range of data destinations, including Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, allowing for extensive tracking across various platforms. Black Crow AI focuses primarily on Klaviyo and Attentive, emphasizing email and SMS marketing analytics. Littledata also provides a wide array of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, catering to diverse marketing channels. The main difference lies in the breadth of integrations, with Blotout and Littledata supporting more platforms compared to Black Crow AI's narrower focus.
Feature | Blotout | Black Crow AI | Littledata |
---|---|---|---|
Identity resolution | |||
Never adds new emails to your marketing list | ✔️ | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ||
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ | ||
Added to Cart trigger | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. Its comprehensive documentation on GDPR/CCPA opt-out ensures compliance, while its ability to utilize other marketing channel cookies enhances identity resolution. Additionally, Littledata backstitches Klaviyo profiles onto previous customer events, providing a richer historical context for customer interactions. In contrast, while both Blotout and Black Crow AI also prevent the addition of new emails to marketing lists, they lack the same level of identity enhancement and historical data integration that Littledata provides, making it a more robust choice for effective customer tracking and engagement.