Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Feature | Analyzify | Blotout | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | |
Public statement of privacy compliance | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Server-side tracking | ✔️ | ✔️ | |
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Analyzify focuses on simplifying data integration from Shopify to marketing platforms like Google Tag Manager and Google Analytics 4, offering a 30-day free trial and a commitment to privacy compliance. It is user-friendly and designed for easy setup.
Blotout, on the other hand, emphasizes identity resolution to enhance audience targeting in a post-cookie environment, utilizing server-side tracking to restore marketing signals for returning customers.
Littledata combines features from both, offering identity resolution and server-side tracking while ensuring a fully automatic, no-code setup. It also provides a 30-day free trial and privacy compliance, along with automatic tracking of checkout extensibility.
In summary, Analyzify is best for straightforward data integration, Blotout excels in identity resolution, and Littledata offers a comprehensive, automated solution with robust tracking capabilities.
Store size | Analyzify | Blotout | Littledata |
---|---|---|---|
50 orders / month | $ | $50 | $39 |
500 orders / month | $ | $250 | $149 |
5,000 orders / month | $ | $830 | $349 |
20,000 orders / month | $ | $2500 | $799 |
Destination | Analyzify | Blotout | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ | |
Attentive | ✔️ | ✔️ | |
Postscript | ✔️ | ||
✔️ | |||
Segment | ✔️ |
Analyzify focuses on integrating with major advertising platforms like Google Analytics, Meta Ads, TikTok, and Google Ads, emphasizing performance tracking and ad optimization. Blotout includes additional marketing automation tools like Klaviyo and Postscript, enhancing email and SMS marketing capabilities. Littledata offers a broader range of integrations, including Pinterest and Segment, which allows for more diverse data collection and customer journey tracking. Each solution caters to different aspects of ecommerce analytics and marketing, with Analyzify and Littledata leaning towards advertising performance, while Blotout emphasizes customer engagement through automation.
Feature | Analyzify | Blotout | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks clicks on product list | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ||
Consistent product identifier in GA4 | ✔️ | ||
Add to Cart event | |||
Tracked client-side | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ||
Enriched product info | ✔️ | ||
Tracks remove from cart | ✔️ | ||
Checkout steps | |||
Tracked only for Shopify Plus | ✔️ | ||
All steps tracked server-side | ✔️ | ||
Compatible with checkout extensibility | ✔️ | ||
Compatible with accelerated checkouts | ✔️ | ||
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filter orders by sales channel | ✔️ | ||
Includes refunds | ✔️ | ||
User-provided data for improved attribution | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Feature | Analyzify | Blotout | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Client-side Enhanced Conversions | ✔️ | ||
Server-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ | ||
New vs Returning customer conversions | ✔️ |
Feature | Analyzify | Blotout | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |