Analyzify vs Blotout
Is Analyzify or Blotout a better data solution for Shopify brands?
What is Analyzify?
Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.
What is Blotout?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.
Analyzify vs Blotout comparison
| Feature | Analyzify | Blotout | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Server-side tracking | | ✔️ | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Analyzify offers easy integration with Google Tag Manager and Google Analytics 4, focusing on Shopify data insights with a 30-day free trial. Blotout emphasizes identity resolution and server-side tracking to restore marketing signals in a post-cookie environment. While both Analyzify and Blotout provide customer data integration and are founder-led, Littledata stands out with its fully automatic, no-code setup and automatic tracking of checkout steps, making it more user-friendly and efficient for ecommerce managers.
Reviews comparison
Analyzify vs Blotout's customer reviews
| Analyzify | Blotout | Littledata | |
|---|---|---|---|
| Example product review | "Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting." | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles." | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews | Read more reviews | Read more reviews |
Cost comparison
Analyzify vs Blotout's monthly subscription cost
| Store size | Analyzify | Blotout | Littledata |
|---|---|---|---|
| 50 orders / month | $ | $50 | $39 |
| 500 orders / month | $ | $250 | $149 |
| 5,000 orders / month | $ | $830 | $349 |
| 20,000 orders / month | $ | $2500 | $799 |
Supported data destinations
| Destination | Analyzify | Blotout | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Attentive | | ✔️ | ✔️ |
| Postscript | | ✔️ | |
| | ✔️ | |
| Segment | | | ✔️ |
Analyzify focuses on integrating with major advertising platforms like Google Analytics, Meta Ads, TikTok, and Google Ads, emphasizing performance tracking and ad optimization. Blotout includes additional marketing automation tools like Klaviyo and Postscript, enhancing email and SMS marketing capabilities. Littledata offers a broader range of integrations, including Pinterest and Segment, which allows for more diverse data collection and customer journey tracking. Each solution caters to different aspects of ecommerce analytics and marketing, with Analyzify and Littledata leaning towards advertising performance, while Blotout emphasizes customer engagement through automation.
Google Analytics comparison
Analyzify vs Blotout's solution for Google Analytics
| Feature | Analyzify | Blotout | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks clicks on product list | ✔️ | | ✔️ |
| Tracks products list as you scroll | | | ✔️ |
| Consistent product identifier in GA4 | | | ✔️ |
| Add to Cart event | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | | | ✔️ |
| Enriched product info | | | ✔️ |
| Tracks remove from cart | | | ✔️ |
| Checkout steps | |||
| Tracked direct from Shopify's servers | | | ✔️ |
| Compatible with checkout extensibility | | | ✔️ |
| Compatible with accelerated checkouts | | | ✔️ |
| Purchase event | |||
| Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filter orders by sales channel | | | ✔️ |
| Includes refunds | | | ✔️ |
| User-provided data for improved attribution | | | ✔️ |
| Custom mapping to a source / medium | | | ✔️ |
Google Ads comparison
Analyzify vs Blotout's solution for Google Ads
| Feature | Analyzify | Blotout | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | | ✔️ | |
| Tracked direct from Shopify's servers | | | ✔️ |
| Real-time tracking of Enhanced Conversions | | | ✔️ |
| Fully automatic setup | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
Meta Ads comparison
Analyzify vs Blotout's solution for Meta Ads
| Feature | Analyzify | Blotout | Littledata |
|---|---|---|---|
| Key benefits | |||
| ✔️ | ✔️ | |
| Added to Cart trigger | |||
| Via Conversions API | | | ✔️ |
| Checkout steps | |||
| Via Conversions API | | | ✔️ |
| Includes all checkout steps | | | ✔️ |
| Purchase event | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filters to exclude orders from some channels | | | ✔️ |
