Analyzify vs Blotout

Is Analyzify or Blotout a better data solution for Shopify brands?

Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout is used by 900 Shopify sites according to BuiltWith.


Analyzify vs Blotout comparison

FeatureAnalyzifyBlotoutLittledata
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Identity resolution to boost audiencesminus✔️✔️
Server-side trackingminus✔️✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Analyzify focuses on simplifying data integration from Shopify to marketing platforms like Google Tag Manager and Google Analytics 4, offering a 30-day free trial and a commitment to privacy compliance. It is user-friendly and designed for easy setup.

Blotout, on the other hand, emphasizes identity resolution to enhance audience targeting in a post-cookie environment, utilizing server-side tracking to restore marketing signals for returning customers.

Littledata combines features from both, offering identity resolution and server-side tracking while ensuring a fully automatic, no-code setup. It also provides a 30-day free trial and privacy compliance, along with automatic tracking of checkout extensibility.

In summary, Analyzify is best for straightforward data integration, Blotout excels in identity resolution, and Littledata offers a comprehensive, automated solution with robust tracking capabilities.

Cost comparison

Analyzify vs Blotout's monthly subscription cost

Store sizeAnalyzifyBlotoutLittledata
50 orders / month$$50$39
500 orders / month$$250$149
5,000 orders / month$$830$349
20,000 orders / month$$2500$799

Supported data destinations

DestinationAnalyzifyBlotoutLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️minus✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Postscriptminus✔️minus
Pinterestminusminus✔️
Segmentminusminus✔️

Analyzify focuses on integrating with major advertising platforms like Google Analytics, Meta Ads, TikTok, and Google Ads, emphasizing performance tracking and ad optimization. Blotout includes additional marketing automation tools like Klaviyo and Postscript, enhancing email and SMS marketing capabilities. Littledata offers a broader range of integrations, including Pinterest and Segment, which allows for more diverse data collection and customer journey tracking. Each solution caters to different aspects of ecommerce analytics and marketing, with Analyzify and Littledata leaning towards advertising performance, while Blotout emphasizes customer engagement through automation.

Google Analytics comparison

Analyzify vs Blotout's solution for Google Analytics

FeatureAnalyzifyBlotoutLittledata
Product list views & clicks
Tracks clicks on product list✔️minus✔️
Tracks products list as you scrollminusminus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart event
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked only for Shopify Plus✔️minusminus
All steps tracked server-sideminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase event
Tracked server side for 100% accuracy✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
Includes refundsminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Google Ads comparison

Analyzify vs Blotout's solution for Google Ads

FeatureAnalyzifyBlotoutLittledata
Google Ads Conversions
Client-side Enhanced Conversionsminus✔️minus
Server-side Enhanced Conversionsminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Analyzify vs Blotout's solution for Meta Ads

FeatureAnalyzifyBlotoutLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Analyzify against Blotout
How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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