Analyzify vs Blotout

Is Analyzify or Blotout a better data solution for Shopify brands?

Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify connects Shopify to Google Analytics, Meta Ads, TikTok and Google Ads, and is used by 1,200 Shopify sites.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites according to BuiltWith.


Analyzify vs Blotout comparison

FeatureAnalyzifyBlotout
Works with platforms other than Shopify✔️✔️
Customer data to marketing platforms✔️✔️
30 day free trial✔️minus
Public statement of privacy compliance✔️minus
Identity resolution / session enrichmentminus✔️
Server-side trackingminus✔️

Supported data destinations

DestinationAnalyzifyBlotout
Google Ads✔️✔️
Meta Ads✔️✔️
Google Analytics✔️✔️
TikTok✔️minus
Klaviyominus✔️

Google Analytics comparison

Analyzify vs Blotout's solution for Google Analytics

FeatureAnalyzifyBlotout
Product list views & clicks
Tracks clicks on product list✔️minus
Add to Cart event
Tracked client-side✔️✔️
Checkout steps
Tracked only for Shopify Plus✔️minus
Purchase event
Tracked server side✔️✔️

Google Ads comparison

Analyzify vs Blotout's solution for Google Ads

FeatureAnalyzifyBlotout
Google Ads Conversions
Client-side Enhanced Conversionsminus✔️

Meta Ads comparison

Analyzify vs Blotout's solution for Meta Ads

FeatureAnalyzifyBlotout
Key benefits
Boost to Event Match Quality Scoreminus✔️
Purchase event
Via Conversions API✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Analyzify against Blotout
How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo and Google Ads.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

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