Littledata vs Elevar
Is Littledata or Elevar a better data solution for Shopify brands?
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads, and is used by 2.10k Shopify sites.
What is Elevar?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6.30k Shopify sites.
Overall Littledata vs Elevar comparison
| Feature | Littledata | Elevar |
|---|---|---|
| Overall benefits | ||
| 30 day free trial | ✔️ |  |
| Privacy compliant | ✔️ | ✔️ |
| Identity resolution | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ |
Google Analytics comparison
Comparing Littledata against Elevar's solution for Google Analytics
| Feature | Littledata | Elevar |
|---|---|---|
| Product list views & clicks | ||
| Tracks products list as you scroll | ✔️ | ✔️ |
| Tracks clicks on product list | ✔️ | ✔️ |
| Consistent product identifier in GA4 | ✔️ | |
| Add to Cart event | ||
| Tracked server-side | ✔️ | ✔️ |
| Enriched product info | ✔️ | ✔️ |
| Tracks remove from cart | ✔️ | ✔️ |
| Checkout steps | ||
| All steps tracked server-side | ✔️ | ✔️ |
| Compatible with checkout extensibility | ✔️ | ✔️ |
| Compatible with accelerated checkouts | ✔️ | ✔️ |
| Purchase event | ||
| Tracked server side | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ |
| Includes recurring orders | ✔️ | ✔️ |
| Filters to exclude order from some channels | ✔️ | ✔️ |
| Includes refunds | ✔️ | ✔️ |
Klaviyo comparison
Comparing Littledata against Elevar's solution for Klaviyo
| Feature | Littledata | Elevar |
|---|---|---|
| Identity resolution | ||
| Privacy compliant - visitor can opt out | ✔️ | ✔️ |
| Does not use third-party email lists | ✔️ | ✔️ |
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ |
| Viewed Product trigger | ||
| Tracked server-side | ✔️ | |
| Enriched product info | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
| Trigger split by product category | ✔️ | ✔️ |
| Tracked client-side | | ✔️ |
| Added to Cart trigger | ||
| Tracked server-side | ✔️ | ✔️ |
| Enriched product info | ✔️ | ✔️ |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
| Trigger split by product category | ✔️ | |
| Tracks remove from cart | ✔️ | |
Meta Ads comparison
Comparing Littledata against Elevar's solution for Meta Ads
| Feature | Littledata | Elevar |
|---|---|---|
| Key benefits | ||
| 100% accurate revenue in Meta | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ |
| Target subscriptions vs one-time purchases | ✔️ | |
| Added to Cart trigger | ||
| Via Conversions API | ✔️ | ✔️ |
| Checkout steps | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes all checkout steps | ✔️ | ✔️ |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ |
| Includes recurring orders | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ |
Comparing Littledata against Elevar
How does Littledata work?
Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.
Does Littledata work with Shopify?
Yes, Littledata is installed on 2.10k Shopify sites according to the latest stats from BuiltWith.
Does Elevar work with Shopify?
Yes, Elevar is installed on 6.30k Shopify sites according to the latest stats from BuiltWith.
Is Littledata suitable for Enterprise brands?
Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Is Elevar suitable for Enterprise brands?
Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.
Which marketing tools does Littledata support?
Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads.
Which marketing tools does Elevar support?
Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.
Who owns Littledata?
Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.
Who owns Elevar?
Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.
