Most brands only ever see a handful of Klaviyo accounts. So “best practice” tends to mean a template…

The Ultimate Guide to Klaviyo Flows

MOST people think email personalization is just using someone's first name. "Hi Lou," But that's not real personalization.…

A Recipe for Email Personalization in Klaviyo

What is browse abandonment? Browse abandonment happens when a visitor is browsing your ecommerce site but leaves without…

What is an abandoned cart? When a shopper visits your store, chooses a product, adds it to the…

Klaviyo is the most popular choice for retention marketing (email and SMS) for Shopify brands, and to celebrate…

Understanding browse and cart abandonment In the dynamic world of ecommerce, retailers continually navigate new challenges to secure…

Customer Data Platforms (CDPs) have become a growing topic of conversation with the brands I work with, with…

Have you heard of Mark Mustermann? No, not the muffin man, the infamous Mustermann profile that routinely spams…

If win-back campaigns aren’t a part of your retention strategy, you’re leaving money on the table. But how…