Upstack Data vs Analyzify

Is Upstack Data or Analyzify a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.

Upstack Data - formerly known as Upstackify - is used by an unknown number of Shopify sites.


Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.


You could use both Analyzify for accurate data, and Upstack Data for reporting

Upstack Data vs Analyzify comparison

FeatureUpstack DataAnalyzifyLittledata
30 day free trial✔️✔️✔️
Public statement of privacy compliance✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Server-side tracking✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers a comprehensive solution with features like a proprietary attribution model and fully automatic, no-code setup, which centralizes analytics and marketing data for faster decision-making. Its focus on identity resolution enhances audience targeting and eliminates data silos.

Analyzify, while also providing customer data integration and a 30-day free trial, emphasizes ease of use with connections to various platforms beyond Shopify, making it versatile for broader analytics needs.

Littledata shares several features with Upstack Data, including identity resolution and server-side tracking, but highlights automatic tracking of checkout extensibility, which can be beneficial for eCommerce optimization.

In summary, Upstack Data excels in proprietary attribution and centralized analytics, Analyzify offers broader platform compatibility, and Littledata focuses on checkout tracking alongside similar features.

Cost comparison

Upstack Data vs Analyzify's monthly subscription cost

Store sizeUpstack DataAnalyzifyLittledata
50 orders / month$299$$39
500 orders / month$299$$149
5,000 orders / month$599$$349
20,000 orders / month$999$$799

Supported data destinations

DestinationUpstack DataAnalyzifyLittledata
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Upstack Data focuses on integrating with platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, emphasizing tailored data solutions for e-commerce marketing. Analyzify also connects to Meta Ads, TikTok, Google Ads, and Google Analytics, but it primarily enhances data accuracy and reporting for Google Analytics users. Littledata offers a broader range of destinations, including Pinterest and Segment, alongside Google Analytics, Meta Ads, TikTok, Klaviyo, and Google Ads, providing a more extensive ecosystem for tracking and analytics. The main difference lies in the specific platforms supported and the focus of each solution on data accuracy and integration capabilities.

Google Ads comparison

Upstack Data vs Analyzify's solution for Google Ads

FeatureUpstack DataAnalyzifyLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Tracked direct from Shopify's serversminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Upstack Data vs Analyzify's solution for Meta Ads

FeatureUpstack DataAnalyzifyLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Analyzify
How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Upstack Data?

Upstack Data - formerly known as Upstackify - is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

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