Upstack Data vs Analyzify

Is Upstack Data or Analyzify a better data solution for Shopify brands?

Upstack Data competitors

What is Upstack Data(formerly Upstackify)?

Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.


Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.


Upstack Data vs Analyzify comparison

FeatureUpstack DataAnalyzifyLittledata
30 day free trial✔️✔️✔️
Founder owned and led✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Fully automatic, no code setup✔️minus✔️
Server-side tracking✔️minus✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Upstack Data offers a proprietary attribution model and focuses on centralizing analytics for faster decision-making, while Analyzify simplifies integration with various platforms for Shopify data insights. Littledata excels with automatic tracking of checkout steps and combines features from both, including identity resolution and server-side tracking, making it a comprehensive solution. Overall, Littledata stands out by providing enhanced tracking capabilities alongside the benefits of Upstack Data and Analyzify.

Reviews comparison

Upstack Data vs Analyzify's customer reviews

Upstack DataAnalyzifyLittledata
Example product review"After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC...""Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue.""Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Upstack Data vs Analyzify's monthly subscription cost

Store sizeUpstack DataAnalyzifyLittledata
50 orders / month$299$79$39
500 orders / month$299$79$149
5,000 orders / month$599$79$349
20,000 orders / month$999$183$799

For 50 orders, Upstack Data is 278% more expensive than Analyzify and 666% more than Littledata. At 500 orders, Upstack Data and Analyzify are equal, while Littledata is 50% cheaper than both. For 5000 orders, Upstack Data is 657% more than Analyzify and 71% more than Littledata. At 20000 orders, Upstack Data is 446% more than Analyzify and 25% more than Littledata. Overall, Upstack Data consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationUpstack DataAnalyzifyLittledata
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Upstack Data focuses on integrating with platforms like Meta Ads, TikTok, Klaviyo, and Google Ads, emphasizing tailored data solutions for e-commerce marketing. Analyzify also connects to Meta Ads, TikTok, Google Ads, and Google Analytics, but it primarily enhances data accuracy and reporting for Google Analytics users. Littledata offers a broader range of destinations, including Pinterest and Segment, alongside Google Analytics, Meta Ads, TikTok, Klaviyo, and Google Ads, providing a more extensive ecosystem for tracking and analytics. The main difference lies in the specific platforms supported and the focus of each solution on data accuracy and integration capabilities.

Google Ads comparison

Upstack Data vs Analyzify's solution for Google Ads

FeatureUpstack DataAnalyzifyLittledata
Google Ads Conversions
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
Tracked direct from Shopify's serversminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Upstack Data vs Analyzify's solution for Meta Ads

FeatureUpstack DataAnalyzifyLittledata
Key benefits
Boost to Event Match Quality Score✔️minus✔️
100% accurate revenue in Meta✔️minus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Upstack Data against Analyzify
Can I switch from Upstack Data to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Upstack Data setup.

Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

How does Upstack Data work?

Simple, effective and unmatched first-party data solution for Server-Side tracking and Channel Attribution.

Does Upstack Data work with Shopify?

Yes, Upstack Data is installed on an unknown number of Shopify sites according to our estimates.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Upstack Data suitable for Enterprise brands?

Upstack Data is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Upstack Data support?

Upstack Data supports Meta Ads, TikTok, Klaviyo and Google Ads.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Upstack Data?

Upstack Data(formerly Upstackify) is an independent private company headquartered in Miami. Michael Alt is Upstack Data's CEO.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.