
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.
| Feature | Stape | Popsixle | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Stape offers server-side tracking with a focus on data quality and security compliance, making it suitable for various platforms beyond Shopify. Popsixle, also compatible with multiple platforms, emphasizes direct data from Shopify servers and identity resolution for improved audience targeting. Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience while also offering identity resolution and server-side tracking. Overall, Littledata's ease of use and comprehensive features give it an edge over both Stape and Popsixle.
| Stape | Popsixle | Littledata | |
|---|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Although the app is free, I cannot recommend it based on my experience." | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Stape | Popsixle | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $95 | $39 |
| 500 orders / month | $40 | $135 | $199 |
| 5,000 orders / month | $150 | $585 | $449 |
| 20,000 orders / month | $400 | $1095 | $1390 |
For 50 orders, Popsixle is 137.5% more expensive than Stape and 143.6% more than Littledata. For 500 orders, Popsixle is 0% more than Stape but 272.5% more than Littledata. At 5000 orders, Popsixle is 290% more than Stape and 67.5% more than Littledata. For 20000 orders, Popsixle is 173.75% more than Stape and 37.5% more than Littledata. Overall, Popsixle consistently has the highest pricing across all order volumes.
| Destination | Stape | Popsixle | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Segment | ✔️ |
Stape offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest, allowing for extensive tracking across multiple platforms. Popsixle focuses primarily on Meta Ads, which may limit its versatility for brands looking to track across various channels. Littledata provides a comprehensive set of destinations similar to Stape, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, making it suitable for multi-channel tracking. Overall, Stape and Littledata offer more diverse tracking options compared to Popsixle's narrower focus.
| Feature | Stape | Popsixle | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes recurring orders | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| Includes post-purchase upsells | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
