
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.

Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.
| Feature | Stape | Popsixle | Littledata |
|---|---|---|---|
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| 30 day free trial | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Stape uses server-side Google Tag Manager, which still depends on browser-based triggers — meaning it can miss events the browser doesn't capture and has limited ability to enrich data directly from Shopify's servers. It's a flexible tool but requires technical setup and isn't Shopify-native.
Popsixle pulls data directly from Shopify's servers and offers identity resolution, making it stronger for Meta (Facebook/Instagram) audience building — but its focus is narrow, primarily Meta platforms.
Littledata wins because it combines direct Shopify server-side data (capturing what browsers miss) with identity resolution, automatic checkout step tracking, and native Shopify Markets support — all with zero-code setup and a 30-day free trial. Unlike Stape, it doesn't rely on GTM's browser limitations. Unlike Popsixle, it covers a broader range of marketing platforms automatically. For a Shopify Plus brand wanting complete, accurate data across channels with minimal technical overhead, Littledata is the most comprehensive solution.
| Stape | Popsixle | Littledata | |
|---|---|---|---|
| Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Although the app is free, I cannot recommend it based on my experience." | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Stape | Popsixle | Littledata |
|---|---|---|---|
| 50 orders / month | $40 | $95 | $39 |
| 500 orders / month | $40 | $135 | $199 |
| 5,000 orders / month | $150 | $585 | $449 |
| 20,000 orders / month | $400 | $1095 | $1390 |
For 50 orders, Popsixle is 137.5% more expensive than Stape and 143.6% more than Littledata. For 500 orders, Popsixle is 0% more than Stape but 272.5% more than Littledata. At 5000 orders, Popsixle is 290% more than Stape and 67.5% more than Littledata. For 20000 orders, Popsixle is 173.75% more than Stape and 37.5% more than Littledata. Overall, Popsixle consistently has the highest pricing across all order volumes.
| Destination | Stape | Popsixle | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Google Ads | ✔️ | ✔️ | |
| ✔️ | ✔️ | ||
| Microsoft Ads | ✔️ | ✔️ | |
| Segment | ✔️ |
The core difference is breadth and flexibility:
Stape and Littledata offer multi-destination tracking, sending server-side data to a wide range of ad platforms, analytics tools, and CRMs simultaneously — ideal if you run diversified paid media and need unified data across channels.
Popsixle focuses exclusively on Meta Ads, making it a specialist solution rather than a comprehensive stack. It's purpose-built for maximizing Meta's Conversions API performance but won't serve your other channels.
If you need full-funnel, cross-channel server-side tracking, Stape or Littledata are the stronger fits. Popsixle is only relevant if Meta is your sole priority.
| Feature | Stape | Popsixle | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes recurring orders | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| Includes post-purchase upsells | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
