Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.
Feature | Stape | Elevar | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Public statement of privacy compliance | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Stape offers a comprehensive server-side tracking solution focused on enhancing data quality and marketing ROI while ensuring privacy compliance. It supports various platforms beyond Shopify, making it versatile for different ecommerce setups.
In comparison, Elevar emphasizes fixing conversion tracking issues and optimizing Google Tag Manager (GTM) setups, also utilizing server-side tracking to send data to marketing channels. Its focus is more on troubleshooting and improving existing setups.
Littledata provides a user-friendly experience with a 30-day free trial and fully automatic, no-code setup. It also features identity resolution and automatic tracking of checkout extensibility, making it ideal for users seeking ease of use and quick implementation.
Overall, Stape is best for those prioritizing data quality across multiple platforms, while Elevar and Littledata cater to specific needs in conversion tracking and user-friendly setups, respectively.
Store size | Stape | Elevar | Littledata |
---|---|---|---|
50 orders / month | $40 | $200 | $39 |
500 orders / month | $40 | $200 | $149 |
5,000 orders / month | $150 | $450 | $349 |
20,000 orders / month | $400 | $950 | $799 |
For 50 orders, Stape is 20% cheaper than Littledata, while Elevar is 400% more expensive than Stape. At 500 orders, Stape and Elevar are equal in price, while Littledata is 272.5% more expensive than Stape. For 5000 orders, Stape is 33.3% cheaper than Littledata and 66.7% cheaper than Elevar. At 20000 orders, Stape is 57.9% cheaper than Elevar and 50.5% cheaper than Littledata. Overall, Stape consistently offers the lowest pricing across all order volumes.
Destination | Stape | Elevar | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
✔️ | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Stape focuses on server-side tracking with a strong emphasis on data accuracy and privacy, integrating with major platforms like Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest. Elevar offers similar integrations but includes Yotpo Email & SMS and Postscript, catering to brands that prioritize email and SMS marketing. Littledata also supports key platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, and Attentive, but adds Segment for enhanced data management. The main difference lies in the additional integrations offered by Elevar and Littledata, which may better suit specific marketing strategies.
Feature | Stape | Elevar | Littledata |
---|---|---|---|
Product list views & clicks | |||
Consistent product identifier in GA4 | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ✔️ | |
Tracks clicks on product list | ✔️ | ✔️ | |
Add to Cart event | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info | ✔️ | ✔️ | |
Tracks remove from cart | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Checkout steps | |||
Compatible with checkout extensibility | ✔️ | ✔️ | |
Compatible with accelerated checkouts | ✔️ | ✔️ | |
All steps tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Tracks checkout started only | ✔️ | ||
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Includes recurring orders | ✔️ | ✔️ | |
Filter orders by sales channel | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
User-provided data for improved attribution | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features that enhance data accuracy and attribution. It tracks all purchase events server-side, ensuring 100% accuracy, and includes post-purchase upsells and recurring orders, which are crucial for understanding customer lifetime value. The ability to filter orders by sales channel and include refunds provides deeper insights into performance.
In contrast, Stape's tracking is limited to refunds and lacks detailed purchase insights. Elevar, while server-side for purchases, tracks client-side for checkout, which can lead to data discrepancies. Littledata's complete server-side checkout tracking captures all steps and is compatible with checkout extensibility and accelerated checkouts, providing a more robust solution for Shopify Plus brands.
Feature | Stape | Elevar | Littledata |
---|---|---|---|
Identity resolution | |||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Feature | Stape | Elevar | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Server-side Enhanced Conversions | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ |
Feature | Stape | Elevar | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |