Stape vs Elevar

Is Stape or Elevar a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


Switching from Elevar? Get 50% off your first year with Littledata

Stape vs Elevar comparison

FeatureStapeElevarLittledata
Server-side tracking✔️✔️✔️
Founder owned and led✔️minus✔️
Identity resolution to boost audiencesminus✔️✔️
Customer data to marketing platformsminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Stape offers server-side tracking and is founder-owned, appealing for brands seeking data quality and compliance. It supports multiple platforms, enhancing versatility. Elevar also provides server-side tracking and focuses on identity resolution for audience targeting, but has merged into a broader analytics tool post-acquisition, which may dilute its original focus.

Littledata stands out with a 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it user-friendly and efficient for ecommerce managers. Its identity resolution and server-side tracking features align with both Stape and Elevar, but its ease of use gives it an edge.

Reviews comparison

Stape vs Elevar's customer reviews

StapeElevarLittledata
Example product review"Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Although the app is free, I cannot recommend it based on my experience.""Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Stape vs Elevar's monthly subscription cost

Store sizeStapeElevarLittledata
50 orders / month$40$200$39
500 orders / month$40$200$149
5,000 orders / month$150$450$349
20,000 orders / month$400$950$799

For 50 orders, Stape is 20% cheaper than Littledata, while Elevar is 400% more expensive than Stape. At 500 orders, Stape and Elevar are equal in price, while Littledata is 272.5% more expensive than Stape. For 5000 orders, Stape is 33.3% cheaper than Littledata and 66.7% cheaper than Elevar. At 20000 orders, Stape is 57.9% cheaper than Elevar and 50.5% cheaper than Littledata. Overall, Stape consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationStapeElevarLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Klaviyo✔️✔️✔️
Attentive✔️✔️✔️
Google Ads✔️✔️✔️
Pinterest✔️✔️✔️
Yotpo Email & SMSminus✔️minus
Postscriptminus✔️minus
Segmentminusminus✔️

Stape focuses on server-side tracking with a strong emphasis on data accuracy and privacy, integrating with major platforms like Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest. Elevar offers similar integrations but includes Yotpo Email & SMS and Postscript, catering to brands that prioritize email and SMS marketing. Littledata also supports key platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, and Attentive, but adds Segment for enhanced data management. The main difference lies in the additional integrations offered by Elevar and Littledata, which may better suit specific marketing strategies.

Google Analytics comparison

Stape vs Elevar's solution for Google Analytics

FeatureStapeElevarLittledata
Product list views & clicks
Consistent product identifier in GA4✔️minus✔️
Tracks products list as you scrollminus✔️✔️
Tracks clicks on product listminus✔️✔️
Add to Cart
Tracked server-sideminus✔️✔️
Enriched product infominus✔️✔️
Tracks remove from cartminus✔️✔️
Tracked client-side✔️minusminus
Checkout steps
Compatible with checkout extensibilityminus✔️✔️
Compatible with accelerated checkoutsminus✔️✔️
Tracked direct from Shopify's serversminus✔️✔️
Tracked via checkout page✔️minusminus
Tracks checkout started only✔️minusminus
Purchase
Tracked server side for 100% accuracy✔️✔️✔️
Includes refunds✔️✔️✔️
Includes post-purchase upsellsminus✔️✔️
Includes recurring ordersminus✔️✔️
Filter orders by sales channelminus✔️✔️
Tracked via thank you pageminus✔️minus
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase tracking offers comprehensive features like post-purchase upsells, recurring orders, and user-provided data for improved attribution, which enhance marketing insights. It also allows filtering by sales channel, providing a more granular view of performance. The checkout tracking captures all steps server-side, ensuring complete data accuracy and compatibility with checkout extensibility and accelerated checkouts.

In contrast, Stape's tracking is limited to checkout started and lacks detailed purchase insights. Elevar's tracking, while robust, relies on the thank you page, potentially missing critical data during the checkout process. Littledata's holistic approach ensures better tracking and attribution, making it a superior choice for Shopify Plus brands.

Klaviyo comparison

Stape vs Elevar's solution for Klaviyo

FeatureStapeElevarLittledata
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Never adds new emails to your marketing listminus✔️✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked server-sideminus✔️✔️
Tracked client-side✔️minusminus
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Reliable via Shopify's serversminus✔️✔️
Enriched product info (e.g. category)minus✔️✔️
Backwards compatible with Klaviyo templatesminus✔️✔️
Unreliable tracking of button clicks✔️minusminus
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️minusminus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

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Google Ads comparison

Stape vs Elevar's solution for Google Ads

FeatureStapeElevarLittledata
Google Ads Conversions
Tracked direct from Shopify's serversminus✔️✔️
New vs Returning customer conversionsminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Stape vs Elevar's solution for Meta Ads

FeatureStapeElevarLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Scoreminus✔️✔️
Pre-purchase audiences based on first-party dataminus✔️✔️
Fully automatic setupminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminus✔️✔️
InitiateCheckout
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
New vs Returning customer conversionsminus✔️✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Stape against Elevar
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to our estimates.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads, Yotpo Email & SMS and Postscript.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.