Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Switching from Elevar? Get 50% off your first year with Littledata
Feature | Stape | Elevar | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Founder owned and led | ✔️ | ✔️ | |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Stape offers server-side tracking and is founder-owned, appealing for brands seeking data quality and compliance. It supports multiple platforms, enhancing versatility. Elevar also provides server-side tracking and focuses on identity resolution for audience targeting, but has merged into a broader analytics tool post-acquisition, which may dilute its original focus.
Littledata stands out with a 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it user-friendly and efficient for ecommerce managers. Its identity resolution and server-side tracking features align with both Stape and Elevar, but its ease of use gives it an edge.
Stape | Elevar | Littledata | |
---|---|---|---|
Example product review | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Although the app is free, I cannot recommend it based on my experience." | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Stape | Elevar | Littledata |
---|---|---|---|
50 orders / month | $40 | $200 | $39 |
500 orders / month | $40 | $200 | $149 |
5,000 orders / month | $150 | $450 | $349 |
20,000 orders / month | $400 | $950 | $799 |
For 50 orders, Stape is 20% cheaper than Littledata, while Elevar is 400% more expensive than Stape. At 500 orders, Stape and Elevar are equal in price, while Littledata is 272.5% more expensive than Stape. For 5000 orders, Stape is 33.3% cheaper than Littledata and 66.7% cheaper than Elevar. At 20000 orders, Stape is 57.9% cheaper than Elevar and 50.5% cheaper than Littledata. Overall, Stape consistently offers the lowest pricing across all order volumes.
Destination | Stape | Elevar | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
✔️ | ✔️ | ✔️ | |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Stape focuses on server-side tracking with a strong emphasis on data accuracy and privacy, integrating with major platforms like Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, and Pinterest. Elevar offers similar integrations but includes Yotpo Email & SMS and Postscript, catering to brands that prioritize email and SMS marketing. Littledata also supports key platforms like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, and Attentive, but adds Segment for enhanced data management. The main difference lies in the additional integrations offered by Elevar and Littledata, which may better suit specific marketing strategies.
Feature | Stape | Elevar | Littledata |
---|---|---|---|
Product list views & clicks | |||
Consistent product identifier in GA4 | ✔️ | ✔️ | |
Tracks products list as you scroll | ✔️ | ✔️ | |
Tracks clicks on product list | ✔️ | ✔️ | |
Add to Cart | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info | ✔️ | ✔️ | |
Tracks remove from cart | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Checkout steps | |||
Compatible with checkout extensibility | ✔️ | ✔️ | |
Compatible with accelerated checkouts | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Tracked via checkout page | ✔️ | ||
Tracks checkout started only | ✔️ | ||
Purchase | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Includes recurring orders | ✔️ | ✔️ | |
Filter orders by sales channel | ✔️ | ✔️ | |
Tracked via thank you page | ✔️ | ||
User-provided data for improved attribution | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features like post-purchase upsells, recurring orders, and user-provided data for improved attribution, which enhance marketing insights. It also allows filtering by sales channel, providing a more granular view of performance. The checkout tracking captures all steps server-side, ensuring complete data accuracy and compatibility with checkout extensibility and accelerated checkouts.
In contrast, Stape's tracking is limited to checkout started and lacks detailed purchase insights. Elevar's tracking, while robust, relies on the thank you page, potentially missing critical data during the checkout process. Littledata's holistic approach ensures better tracking and attribution, making it a superior choice for Shopify Plus brands.
Feature | Stape | Elevar | Littledata |
---|---|---|---|
Identity resolution | |||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Reliable via Shopify's servers | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Unreliable tracking of button clicks | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ||
Direct from Shopify's servers | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
[object Object]
Feature | Stape | Elevar | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ |
Feature | Stape | Elevar | Littledata |
---|---|---|---|
Key benefits | |||
100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |