Stape vs Elevar

Is Stape or Elevar a better data solution for Shopify brands?

Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


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Stape vs Elevar comparison

FeatureStapeElevarLittledata
Founder owned and led✔️minus✔️
Via server-side Google Tag Manager✔️✔️minus
Identity resolution to boost audiencesminus✔️✔️
Direct from Shopify's serversminus✔️✔️
Customer data to marketing platformsminus✔️✔️
Works with platforms other than Shopify✔️minusminus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Natively supports Shopify Marketsminusminus✔️
Automatic tracking of checkout stepsminusminus✔️

Stape is a flexible, founder-led server-side tracking solution built around Google Tag Manager. It works across multiple platforms beyond Shopify, making it generalist rather than Shopify-specialist. This flexibility can mean more setup complexity and less native Shopify data enrichment.

Elevar is more Shopify-focused with identity resolution and server-side GTM, but following its acquisition by Buxton/Audiense, it's been absorbed into a broader analytics platform — meaning its roadmap and support priorities may no longer center on ecommerce tracking.

Critically, both rely on Google Tag Manager, which still depends on browser-side tags and cannot capture events the browser misses — limiting data completeness.

Littledata wins by pulling data directly from Shopify's servers, capturing every checkout step, subscription event, and customer action automatically — no code, no GTM dependency. With native Shopify Markets support, identity resolution, automatic setup, and a 30-day free trial, it's the most complete, hands-off tracking solution built specifically for Shopify Plus brands.

Reviews comparison

Stape vs Elevar's customer reviews

StapeElevarLittledata
Example product review"Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Although the app is free, I cannot recommend it based on my experience.""Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Stape vs Elevar's monthly subscription cost

Store sizeStapeElevarLittledata
50 orders / month$40$200$39
500 orders / month$40$200$199
5,000 orders / month$150$450$449
20,000 orders / month$400$850$1390

For 50 orders, Elevar is 400% more expensive than Stape, while Littledata is 2.5% cheaper. At 500 orders, Elevar and Stape are equal, but Littledata is 272.5% more expensive. For 5000 orders, Elevar is 200% more than Stape, while Littledata is 132.7% cheaper. At 20000 orders, Elevar is 112.5% more than Stape, and Littledata is 99.8% cheaper. Overall, Elevar consistently has the highest pricing, while Stape offers the most competitive rates.

Supported data destinations

DestinationStapeElevarLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Klaviyo✔️✔️✔️
Attentive✔️✔️✔️
Google Ads✔️✔️✔️
Pinterest✔️✔️✔️
Microsoft Ads✔️✔️✔️
Segmentminusminus✔️

The destination lists are nearly identical across all three platforms. The only meaningful difference is that Littledata uniquely offers Segment as a data destination, making it the better choice if you need to pipe data into a CDP or connect to Segment's broader ecosystem of integrations. Stape, Elevar, and Littledata otherwise cover the same core ad and marketing platforms (GA, Meta, TikTok, Pinterest, Google Ads, Microsoft Ads, Klaviyo, Attentive).

Google Analytics comparison

Stape vs Elevar's solution for Google Analytics

FeatureStapeElevarLittledata
Product list views & clicks
Consistent product identifier in GA4✔️minus✔️
Tracks products list as you scrollminus✔️✔️
Tracks clicks on product listminus✔️✔️
Add to Cart
Tracked server-sideminus✔️✔️
Enriched product infominus✔️✔️
Tracks remove from cartminus✔️✔️
Tracked client-side✔️minusminus
Checkout steps
Compatible with checkout extensibilityminus✔️✔️
Compatible with accelerated checkoutsminus✔️✔️
Tracked direct from Shopify's serversminus✔️✔️
Tracks all checkout stepsminus✔️✔️
Tracked via checkout page✔️minusminus
Purchase
Tracked via thank you page✔️✔️minus
Direct from Shopify for 100% accuracyminus✔️✔️
Includes post-purchase upsellsminus✔️✔️
Includes recurring ordersminus✔️✔️
Filter orders by sales channelminus✔️✔️
Includes refundsminus✔️✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase and checkout tracking offers superior accuracy and flexibility by utilizing server-side tracking for all events, ensuring 100% data integrity. Unlike Stape and Elevar, which rely on tracking via the thank you or checkout pages, Littledata captures all interactions throughout the checkout process, including upsells and recurring orders. It also allows for filtering by sales channel and includes refunds, enhancing data granularity. Additionally, Littledata's user-provided data improves attribution, and its custom mapping capabilities provide deeper insights into source/medium performance. This comprehensive approach makes Littledata a more robust solution for tracking Shopify users and purchases in Google Analytics.

Klaviyo comparison

Stape vs Elevar's solution for Klaviyo

FeatureStapeElevarLittledata
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPAminus✔️✔️
Never adds new emails to your marketing listminus✔️✔️
Direct from Shopify's serversminus✔️✔️
Adds no-email profiles in Klaviyo✔️minusminus
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templatesminus✔️✔️
Tracked server-sideminus✔️✔️
Tracked client-side✔️minusminus
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Reliable via Shopify's serversminus✔️✔️
Enriched product info (e.g. category)minus✔️✔️
Backwards compatible with Klaviyo templatesminus✔️✔️
Unreliable tracking of button clicks✔️minusminus
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout page✔️minusminus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata vs. Stape & Elevar for Klaviyo Tracking

vs. Stape: Stape adds no-email profiles, creating significant Klaviyo noise and cluttering your CRM. Littledata never pollutes your list with unidentifiable profiles, keeping your database clean and actionable.

vs. Elevar: Both protect your marketing list, but Elevar lacks server-side Shopify data sourcing. This means checkout events require manual tagging, and Product Viewed events capture fewer than 50% of identified customers. Littledata's server-side Shopify connection ensures reliable, complete event tracking without implementation gaps.

Littledata's unique edge: Its cross-channel cookie boosting increases identity resolution, while backstitching Klaviyo profiles onto historical events gives you richer customer context — something neither Stape nor Elevar offers.

Google Ads comparison

Stape vs Elevar's solution for Google Ads

FeatureStapeElevarLittledata
Google Ads Conversions
Tracked direct from Shopify's serversminus✔️✔️
New vs Returning customer conversionsminus✔️✔️
Unreliable tracking via thank you page✔️minusminus
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Stape vs Elevar's solution for Meta Ads

FeatureStapeElevarLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Scoreminus✔️✔️
Pre-purchase audiences based on first-party dataminus✔️✔️
Fully automatic setupminus✔️✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminus✔️✔️
InitiateCheckout
Via Conversions APIminus✔️✔️
Includes all checkout stepsminus✔️✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminus✔️✔️
Filters to exclude orders from some channelsminus✔️✔️
New vs Returning customer conversionsminus✔️✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Stape against Elevar
Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

Is Stape suitable for Enterprise brands?

Stape is used by 32 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 3319 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads, Pinterest and Microsoft Ads.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive, Google Ads and Microsoft Ads.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.