Littledata vs Analyzify
Is Littledata or Analyzify a better data solution for Shopify brands?
What is Littledata?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.
What is Analyzify?
Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify connects Shopify to Google Analytics, Meta Ads, TikTok and Google Ads, and is used by 1,200 Shopify sites.
Littledata vs Analyzify comparison
| Feature | Littledata | Analyzify |
|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ |
| Public statement of privacy compliance | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ |
| Identity resolution / session enrichment | ✔️ |  |
| Server-side tracking | ✔️ | |
| Fully automatic, no code setup | ✔️ | |
| Automatic tracking of checkout extensibility | ✔️ | |
| Works with platforms other than Shopify | | ✔️ |
Supported data destinations
| Destination | Littledata | Analyzify |
|---|---|---|
| Google Ads | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ |
| ✔️ | | |
| Klaviyo | ✔️ | |
| Segment | ✔️ | |
Google Analytics comparison
Littledata vs Analyzify's solution for Google Analytics
| Feature | Littledata | Analyzify |
|---|---|---|
| Product list views & clicks | ||
| Tracks clicks on product list | ✔️ | ✔️ |
| Tracks products list as you scroll | ✔️ | |
| Consistent product identifier in GA4 | ✔️ | |
| Add to Cart event | ||
| Tracked server-side | ✔️ | |
| Enriched product info | ✔️ | |
| Tracks remove from cart | ✔️ | |
| Tracked client-side | | ✔️ |
| Checkout steps | ||
| All steps tracked server-side | ✔️ | |
| Compatible with checkout extensibility | ✔️ | |
| Compatible with accelerated checkouts | ✔️ | |
| Tracked only for Shopify Plus | | ✔️ |
| Purchase event | ||
| Tracked server side | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude order from some channels | ✔️ | |
| Includes refunds | ✔️ | |
| User-provided data for improved attribution | ✔️ | |
Google Ads comparison
Littledata vs Analyzify's solution for Google Ads
| Feature | Littledata | Analyzify |
|---|---|---|
| Google Ads Conversions | ||
| Server-side Enhanced Conversions | ✔️ | |
| Real-time tracking of Enhanced Conversions | ✔️ | |
| Fully automatic setup | ✔️ | |
Meta Ads comparison
Littledata vs Analyzify's solution for Meta Ads
| Feature | Littledata | Analyzify |
|---|---|---|
| Key benefits | ||
| 100% accurate revenue in Meta | ✔️ | |
| Boost to Event Match Quality Score | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | |
| Added to Cart trigger | ||
| Via Conversions API | ✔️ | |
| Checkout steps | ||
| Via Conversions API | ✔️ | |
| Includes all checkout steps | ✔️ | |
| Purchase event | ||
| Via Conversions API | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | |
| Includes recurring orders | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | |
