Littledata vs Analyzify

Is Littledata or Analyzify a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites.


Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify connects Shopify to Google Analytics, Meta Ads, TikTok and Google Ads, and is used by 1,200 Shopify sites.


Overall Littledata vs Analyzify comparison

FeatureLittledataAnalyzify
Overall benefits
30 day free trial✔️✔️
Fully privacy compliant✔️✔️
Identity resolution / session enrichment✔️minus
Server-side tracking✔️minus
Customer data to marketing platforms✔️✔️
Fully automatic, no code setup✔️minus
Automatic tracking of checkout extensibility✔️minus
Supported destinations
Google Analytics✔️✔️
Meta Ads✔️✔️
TikTok✔️✔️
Pinterest✔️minus
Klaviyo✔️minus
Google Ads✔️✔️
Segment✔️minus

Google Analytics comparison

Comparing Littledata against Analyzify's solution for Google Analytics

FeatureLittledataAnalyzify
Product list views & clicks
Tracks products list as you scroll✔️minus
Tracks clicks on product list✔️✔️
Consistent product identifier in GA4✔️minus
Add to Cart event
Tracked server-side✔️minus
Enriched product info✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout steps
All steps tracked server-side✔️minus
Compatible with checkout extensibility✔️minus
Compatible with accelerated checkouts✔️minus
Tracked only for Shopify Plusminus✔️
Purchase event
Tracked server side✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude order from some channels✔️minus
Includes refunds✔️minus
User-provided data for improved attribution✔️minus

Google Ads comparison

Comparing Littledata against Analyzify's solution for Google Ads

FeatureLittledataAnalyzify
Google Ads Conversions
Server-side Enhanced Conversions✔️minus
Real-time tracking of Enhanced Conversions✔️minus

Meta Ads comparison

Comparing Littledata against Analyzify's solution for Meta Ads

FeatureLittledataAnalyzify
Key benefits
100% accurate revenue in Meta✔️minus
Boost to Event Match Quality Score✔️minus
Pre-purchase audiences based on first-party data✔️minus
Target subscriptions vs one-time purchases✔️minus
Added to Cart trigger
Via Conversions API✔️minus
Checkout steps
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Analyzify
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

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