Littledata vs Analyzify

Is Littledata or Analyzify a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

  • Founder-led and product-driven — purpose-built for modern Shopify tracking
  • Set up in under 10 minutes — no dev team or GTM required
  • Server-side tracking, integrated with GA4, Meta Ads, and Klaviyo

Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.


Make the move to Littledata

Founder-led. Strong product. Pay less.

FeatureLittledataAnalyzify
30 day free trial✔️✔️
Founder owned and led✔️✔️
Customer data to marketing platforms✔️✔️
Identity resolution to boost audiences✔️minus
Server-side tracking✔️minus
Fully automatic, no code setup✔️minus
Automatic tracking of checkout steps✔️minus
No-code setup for Shopify Hydrogen✔️minus
Works with platforms other than Shopifyminus✔️

Littledata offers a fully automatic, no-code setup specifically designed for Shopify, allowing users to track checkout steps seamlessly in under 10 minutes. Its identity resolution feature enhances audience targeting, and it integrates with GA4, Meta Ads, and Klaviyo. In contrast, Analyzify, while also easy to use and compatible with multiple platforms, requires Google Tag Manager for setup. Littledata's focus on Shopify and its server-side tracking gives it an edge in providing tailored insights and streamlined data collection for Shopify Plus brands.

Reviews comparison

Littledata vs Analyzify's customer reviews

LittledataAnalyzify
Example product review"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution.""Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting."
Example support review"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!""Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles."
LinkRead more reviews

Cost comparison

Littledata vs Analyzify's monthly subscription cost

Store sizeLittledataAnalyzify
50 orders / month$39$79
500 orders / month$149$79
5,000 orders / month$349$79
20,000 orders / month$799$183

For an online store with 50 orders, Analyzify is 102.56% more expensive than Littledata. At 500 orders, both Littledata and Analyzify are equal in price. For 5000 orders, Analyzify is 77.40% cheaper than Littledata. At 20000 orders, Analyzify is 77.06% less expensive than Littledata. Overall, Analyzify offers significant savings at higher order volumes, while Littledata maintains consistent pricing across different tiers, except for the 5000 and 20000 order levels where it is notably higher.

Supported data destinations

DestinationLittledataAnalyzify
Google Analytics✔️✔️
Meta Ads✔️✔️
TikTok✔️✔️
Google Ads✔️✔️
Pinterest✔️minus
Klaviyo✔️minus
Segment✔️minus
Attentive✔️minus

Littledata offers a broader range of data destinations, including Pinterest, Klaviyo, Segment, and Attentive, in addition to Google Analytics, Meta Ads, TikTok, and Google Ads. This allows for more comprehensive tracking and integration across various marketing platforms. In contrast, Analyzify focuses on a more limited selection, only supporting Google Analytics, Meta Ads, TikTok, and Google Ads. This means Analyzify may be suitable for brands primarily focused on these platforms, while Littledata provides more extensive options for diverse marketing strategies and customer engagement tools.

Google Analytics comparison

Littledata vs Analyzify's solution for Google Analytics

FeatureLittledataAnalyzify
Product list views & clicks
Tracks clicks on product list✔️✔️
Tracks products list as you scroll✔️minus
Consistent product identifier in GA4✔️minus
Add to Cart
Tracked server-side✔️minus
Enriched product info✔️minus
Tracks remove from cart✔️minus
Tracked client-sideminus✔️
Checkout steps
Tracked direct from Shopify's servers✔️minus
Compatible with checkout extensibility✔️minus
Compatible with accelerated checkouts✔️minus
Purchase
Tracked server side for 100% accuracy✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filter orders by sales channel✔️minus
Includes refunds✔️minus
User-provided data for improved attribution✔️minus
Custom mapping to a source / medium✔️minus

Littledata's purchase and checkout tracking offers comprehensive features that enhance data accuracy and attribution. Its server-side tracking ensures 100% accuracy, while the inclusion of post-purchase upsells and recurring orders provides deeper insights into customer behavior. The ability to filter orders by sales channel and account for refunds allows for more precise reporting. User-provided data improves attribution, and custom mapping enhances source/medium tracking. In comparison, Analyzify's tracking is limited to Shopify Plus and lacks the extensive features of Littledata, such as upsell tracking and detailed order filtering, making Littledata a superior choice for robust analytics and actionable insights.

Google Ads comparison

Littledata vs Analyzify's solution for Google Ads

FeatureLittledataAnalyzify
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus
Real-time tracking of Enhanced Conversions✔️minus
Fully automatic setup✔️minus
New vs Returning customer conversions✔️minus

Meta Ads comparison

Littledata vs Analyzify's solution for Meta Ads

FeatureLittledataAnalyzify
Key benefits
100% accurate revenue in Meta✔️minus
Boost to Event Match Quality Score✔️minus
Pre-purchase audiences based on first-party data✔️minus
Target subscriptions vs one-time purchases✔️minus
Fully automatic setup✔️minus
AddToCart
Via Conversions API✔️minus
InitiateCheckout
Via Conversions API✔️minus
Includes all checkout steps✔️minus
Purchase
Via Conversions API✔️✔️
Includes post-purchase upsells✔️minus
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️minus
New vs Returning customer conversions✔️minus
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Analyzify
Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2,100 Shopify sites according to the latest stats from BuiltWith.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment and Attentive.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.