Gobot vs Popsixle
Is Gobot or Popsixle a better data solution for Shopify brands?
What is Gobot?
Gobot helps identify anonymous store visitors and retarget abandoners via email & SMS Gobot is used by 1000 Shopify sites according to BuiltWith.
What is Popsixle?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.
Gobot vs Popsixle comparison
| Feature | Gobot | Popsixle | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Server-side tracking |  | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| 30 day free trial | | | ✔️ |
| Public statement of privacy compliance | | | ✔️ |
| Fully automatic, no code setup | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Gobot focuses on identifying anonymous visitors and retargeting abandoners through email and SMS, enhancing customer engagement specifically for Shopify Plus brands. It emphasizes audience boosting and integrates customer data with marketing platforms.
Popsixle offers server-side tracking and identity resolution, similar to Gobot, but extends its compatibility beyond Shopify. It aims to optimize data sent to Facebook and Instagram, enhancing audience targeting and conversion tracking.
Littledata provides a fully automatic, no-code setup with a 30-day free trial and emphasizes privacy compliance. It also features server-side tracking and identity resolution, along with automatic tracking of checkout extensibility.
In summary, Gobot is tailored for Shopify Plus with a focus on retargeting, Popsixle enhances data accuracy across platforms, and Littledata offers a comprehensive, privacy-compliant solution with automatic features.
Cost comparison
Gobot vs Popsixle's monthly subscription cost
| Store size | Gobot | Popsixle | Littledata |
|---|---|---|---|
| 50 orders / month | $ | $95 | $39 |
| 500 orders / month | $ | $95 | $149 |
| 5,000 orders / month | $ | $250 | $349 |
| 20,000 orders / month | $ | $795 | $799 |
Supported data destinations
| Destination | Gobot | Popsixle | Littledata |
|---|---|---|---|
| Klaviyo | ✔️ | | ✔️ |
| Attentive | ✔️ | | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| Postscript | ✔️ | | |
| Yotpo Email & SMS | ✔️ | | |
| Google Analytics | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
Gobot's data destinations focus on customer engagement and retention through platforms like Klaviyo, Attentive, Postscript, and Yotpo, which specialize in email and SMS marketing. These tools help brands communicate directly with customers and enhance loyalty.
In contrast, Popsixle's data destinations, primarily Meta Ads, emphasize advertising and audience targeting, optimizing ad performance on social media.
Littledata's destinations cover a broader analytics spectrum, integrating with platforms like Google Analytics, Meta Ads, TikTok, and others. This allows for comprehensive tracking and insights across various marketing channels, including both advertising and customer engagement platforms.
