Facebook Sales Channel vs Analyzify
Is Facebook Sales Channel or Analyzify a better data solution for Shopify brands?
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
What is Analyzify?
Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.
Facebook Sales Channel vs Analyzify comparison
| Feature | Facebook Sales Channel | Analyzify | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ |  | ✔️ |
| Founder owned and led | | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| Identity resolution to boost audiences | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Facebook Sales Channel offers a seamless integration with Shopify for Meta Ads, focusing on ease of use with a no-code setup. Analyzify provides broader compatibility with various platforms and emphasizes valuable insights from Shopify data. Littledata excels with identity resolution, server-side tracking, and automatic checkout step tracking, enhancing audience targeting and data accuracy. While Facebook Sales Channel is Shopify-centric and Analyzify is versatile, Littledata stands out for its comprehensive tracking capabilities and audience insights, making it a strong choice for data-driven ecommerce strategies.
Reviews comparison
Facebook Sales Channel vs Analyzify's customer reviews
| Facebook Sales Channel | Analyzify | Littledata | |
|---|---|---|---|
| Example product review | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Facebook Sales Channel vs Analyzify's monthly subscription cost
| Store size | Facebook Sales Channel | Analyzify | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $ | $39 |
| 500 orders / month | $0 | $ | $149 |
| 5,000 orders / month | $0 | $ | $349 |
| 20,000 orders / month | $0 | $ | $799 |
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Supported data destinations
| Destination | Facebook Sales Channel | Analyzify | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | | ✔️ | ✔️ |
| TikTok | | ✔️ | ✔️ |
| Google Ads | | ✔️ | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Facebook Sales Channel's data destinations focus primarily on integrating with Meta Ads, optimizing ad performance and tracking conversions directly within the Facebook ecosystem. In contrast, Analyzify and Littledata offer broader tracking solutions across multiple platforms. Analyzify supports Google Analytics, Meta Ads, TikTok, and Google Ads, providing a more comprehensive view of customer interactions across various channels. Littledata expands this further by including Pinterest, Klaviyo, Segment, and Attentive, allowing for deeper insights and more targeted marketing strategies. Essentially, Analyzify and Littledata provide multi-channel tracking capabilities, while Facebook Sales Channel is more limited to Meta's advertising framework.
Meta Ads comparison
Facebook Sales Channel vs Analyzify's solution for Meta Ads
| Feature | Facebook Sales Channel | Analyzify | Littledata |
|---|---|---|---|
| Key benefits | |||
| Fully automatic setup | ✔️ | | ✔️ |
| 100% accurate revenue in Meta | | | ✔️ |
| Boost to Event Match Quality Score | | | ✔️ |
| Pre-purchase audiences based on first-party data | | | ✔️ |
| Target subscriptions vs one-time purchases | | | ✔️ |
| AddToCart | |||
| Via Conversions API | | | ✔️ |
| InitiateCheckout | |||
| Via Conversions API | | | ✔️ |
| Includes all checkout steps | | | ✔️ |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filters to exclude orders from some channels | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
