Analyzify vs Upstack Data
Is Analyzify or Upstack Data a better data solution for Shopify brands?
What is Analyzify?
Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.
What is Upstack Data(formerly Upstackify)?
Say goodbye to siloed and inaccurate data that is slowing you down. Centralize your analytics, sales and marketing platform data, enabling faster, data-driven decisions.
Analyzify vs Upstack Data comparison
| Feature | Analyzify | Upstack Data | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences |  | ✔️ | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Server-side tracking | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Marketing reporting | | ✔️ | |
| Proprietary attribution model | | ✔️ | |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Analyzify simplifies connecting Shopify data to marketing platforms like Google Tag Manager and Google Analytics 4, offering a user-friendly setup. Upstack Data focuses on marketing reporting and a proprietary attribution model, centralizing analytics for faster decisions. Littledata excels with automatic tracking of checkout steps, identity resolution, and server-side tracking, providing a comprehensive solution that enhances audience targeting and data accuracy. While Analyzify and Upstack Data offer valuable features, Littledata's automatic checkout tracking and robust identity resolution give it an edge in optimizing customer insights and marketing effectiveness.
Reviews comparison
Analyzify vs Upstack Data's customer reviews
| Analyzify | Upstack Data | Littledata | |
|---|---|---|---|
| Example product review | "Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting." | "After testing a number of platforms...absolutely no regrets. Michael has a truly deep technical knowledge...Event Quality Match scores in meta increase, adding reliable NC purchase, NC CPA and NC ROAS metrics in ad manager is massively helpful as we're very focused on optimizing for NC..." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles." | "Support is second to none... any issues we've had Michael has arranged a call immediately to diagnose the issue." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Analyzify vs Upstack Data's monthly subscription cost
| Store size | Analyzify | Upstack Data | Littledata |
|---|---|---|---|
| 50 orders / month | $ | $299 | $39 |
| 500 orders / month | $ | $299 | $149 |
| 5,000 orders / month | $ | $599 | $349 |
| 20,000 orders / month | $ | $999 | $799 |
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Supported data destinations
| Destination | Analyzify | Upstack Data | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Analyzify focuses on integrating data primarily with Google Analytics, Meta Ads, TikTok, and Google Ads, providing a robust solution for tracking eCommerce metrics across these platforms. Upstack Data includes Klaviyo in addition to Meta Ads, TikTok, and Google Ads, emphasizing email marketing integration. Littledata offers the most extensive range, incorporating Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across various marketing channels and customer engagement platforms. This breadth enables more detailed insights and cross-channel analysis for eCommerce brands.
Google Ads comparison
Analyzify vs Upstack Data's solution for Google Ads
| Feature | Analyzify | Upstack Data | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Real-time tracking of Enhanced Conversions | | ✔️ | ✔️ |
| Fully automatic setup | | ✔️ | ✔️ |
| Tracked direct from Shopify's servers | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
Meta Ads comparison
Analyzify vs Upstack Data's solution for Meta Ads
| Feature | Analyzify | Upstack Data | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | | ✔️ | ✔️ |
| 100% accurate revenue in Meta | | ✔️ | ✔️ |
| Pre-purchase audiences based on first-party data | | | ✔️ |
| Target subscriptions vs one-time purchases | | | ✔️ |
| Fully automatic setup | | | ✔️ |
| AddToCart | |||
| Via Conversions API | | | ✔️ |
| InitiateCheckout | |||
| Via Conversions API | | | ✔️ |
| Includes all checkout steps | | | ✔️ |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filters to exclude orders from some channels | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
