Analyzify vs Northbeam
Is Analyzify or Northbeam a better data solution for Shopify brands?
What is Analyzify?
Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
You could use both Analyzify for accurate data, and Northbeam for reporting
Analyzify vs Northbeam comparison
| Feature | Analyzify | Northbeam | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ |  | ✔️ |
| 30 day free trial | ✔️ | | ✔️ |
| Public statement of privacy compliance | ✔️ | | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Marketing reporting | | ✔️ | |
| Proprietary attribution model | | ✔️ | |
| Identity resolution to boost audiences | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Analyzify focuses on simplifying data integration from Shopify to marketing platforms like Google Tag Manager and Google Analytics 4, offering a 30-day free trial and a commitment to privacy compliance. It emphasizes ease of use for gaining insights from Shopify data.
Northbeam, on the other hand, specializes in marketing intelligence with a proprietary attribution model and multi-touch attribution, providing a fully automatic, no-code setup. It leverages machine learning for media mix modeling, making it suitable for brands seeking advanced analytics.
Littledata offers similar features to Analyzify, including a 30-day free trial and privacy compliance, but adds identity resolution and server-side tracking. Its automatic tracking of checkout extensibility enhances data collection capabilities.
In summary, Analyzify is best for straightforward Shopify data insights, Northbeam excels in advanced marketing analytics, and Littledata combines ease of use with enhanced tracking features.
Cost comparison
Analyzify vs Northbeam's monthly subscription cost
| Store size | Analyzify | Northbeam | Littledata |
|---|---|---|---|
| 50 orders / month | $ | $1000 | $39 |
| 500 orders / month | $ | $1000 | $149 |
| 5,000 orders / month | $ | $1500 | $349 |
| 20,000 orders / month | $ | $3500 | $799 |
Supported data destinations
| Destination | Analyzify | Northbeam | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Meta Ads | ✔️ | | ✔️ |
| TikTok | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
