
Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.

Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
| Feature | Analyzify | Google Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ||
| Identity resolution to boost audiences | ✔️ | ||
| Direct from Shopify's servers | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Analyzify offers easy integration with Google Tag Manager and Google Analytics 4, focusing on valuable insights from Shopify data. Google Sales Channel provides a fully automatic, no-code setup for Analytics and Ads, leveraging Shopify's built-in capabilities. Littledata stands out with identity resolution for audience enhancement, server-side tracking, and automatic checkout step tracking, while also maintaining a no-code setup. All three offer a 30-day free trial, but Littledata's comprehensive features provide a more robust solution for tracking and data collection.
| Analyzify | Google Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting." | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles." | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Analyzify | Google Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $79 | $0 | $39 |
| 500 orders / month | $79 | $0 | $199 |
| 5,000 orders / month | $79 | $0 | $449 |
| 20,000 orders / month | $183 | $0 | $1390 |
For an online store with 50 orders, Analyzify is 202.5% more expensive than Littledata, while Google Sales Channel is free. At 500 orders, Analyzify and Google Sales Channel are equal, but Littledata is 88.6% more expensive. With 5000 orders, Analyzify remains constant, Google Sales Channel is free, and Littledata is 341.8% more expensive. Finally, at 20000 orders, Analyzify is 130.6% more than its previous price, while Littledata is 335.5% more expensive than Analyzify.
| Destination | Analyzify | Google Sales Channel | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| ✔️ | |||
| Klaviyo | ✔️ | ||
| Segment | ✔️ | ||
| Attentive | ✔️ |
Analyzify offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, and Google Ads, allowing for diverse marketing insights and campaign tracking. Google Sales Channel focuses primarily on Google Analytics and Google Ads, limiting its tracking capabilities to these platforms. Littledata provides an extensive array of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking across multiple channels and enhancing customer insights. In summary, Analyzify and Littledata support more platforms than Google Sales Channel, with Littledata offering the most extensive integration options.
| Feature | Analyzify | Google Sales Channel | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks clicks on product list | ✔️ | ✔️ | |
| Tracks products list as you scroll | ✔️ | ||
| Consistent product identifier in GA4 | ✔️ | ||
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info | ✔️ | ||
| Tracks remove from cart | ✔️ | ||
| Checkout steps | |||
| Tracked via checkout page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Compatible with checkout extensibility | ✔️ | ||
| Compatible with accelerated checkouts | ✔️ | ||
| Tracks all checkout steps | ✔️ | ||
| Purchase | |||
| Direct from Shopify for 100% accuracy | ✔️ | ✔️ | |
| Tracked via thank you page | ✔️ | ||
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filter orders by sales channel | ✔️ | ||
| Includes refunds | ✔️ | ||
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
Littledata's purchase tracking offers superior accuracy by tracking server-side, ensuring 100% data integrity. It captures post-purchase upsells and recurring orders, providing a comprehensive view of customer behavior. The ability to filter orders by sales channel and include refunds enhances data granularity. User-provided data improves attribution, while custom mapping allows for tailored insights.
In contrast, Analyzify's tracking is limited to direct Shopify data, lacking the depth of post-purchase insights. Google Sales Channel's tracking is restricted to the thank you page, missing critical checkout interactions. Littledata's server-side checkout tracking captures all steps, including compatibility with checkout extensibility and accelerated checkouts, offering a more complete and accurate analytics solution.
| Feature | Analyzify | Google Sales Channel | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
