Analyzify vs Facebook Sales Channel

Is Analyzify or Facebook Sales Channel a better data solution for Shopify brands?

Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.


Facebook Sales Channel competitors

What is Facebook Sales Channel?

Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.


Analyzify vs Facebook Sales Channel comparison

FeatureAnalyzifyFacebook Sales ChannelLittledata
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️✔️✔️
Public statement of privacy compliance✔️✔️✔️
Fully automatic, no code setupminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Identity resolution to boost audiencesminusminus✔️
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Analyzify offers a user-friendly way to connect Shopify with various marketing platforms like Google Tag Manager and Google Analytics 4, focusing on valuable insights from Shopify data. It supports platforms beyond Shopify and emphasizes privacy compliance.

In contrast, Facebook Sales Channel provides a seamless, no-code setup specifically for Meta Ads, leveraging Shopify's built-in capabilities. While it simplifies integration with Facebook, it lacks the broader platform compatibility of Analyzify.

Littledata stands out with features like identity resolution and server-side tracking, enhancing audience targeting and ensuring comprehensive data collection. It also offers automatic tracking of checkout extensibility, making it robust for eCommerce analytics.

Overall, Analyzify excels in versatility, Facebook Sales Channel is optimal for Meta Ads, and Littledata provides advanced tracking and audience insights.

Cost comparison

Analyzify vs Facebook Sales Channel's monthly subscription cost

Store sizeAnalyzifyFacebook Sales ChannelLittledata
50 orders / month$$0$39
500 orders / month$$0$149
5,000 orders / month$$0$349
20,000 orders / month$$0$799

Supported data destinations

DestinationAnalyzifyFacebook Sales ChannelLittledata
Meta Ads✔️✔️✔️
Google Analytics✔️minus✔️
TikTok✔️minus✔️
Google Ads✔️minus✔️
Pinterestminusminus✔️
Klaviyominusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Analyzify offers a comprehensive server-side tracking solution that integrates with multiple data destinations, including Google Analytics, Meta Ads, TikTok, and Google Ads, providing detailed insights across various platforms. In contrast, the Facebook Sales Channel primarily focuses on Meta Ads, optimizing ad performance within the Facebook ecosystem. Littledata expands tracking capabilities further by integrating with a wider range of platforms, including Pinterest, Klaviyo, Segment, and Attentive, in addition to Google Analytics, Meta Ads, TikTok, and Google Ads. This allows for more diverse data collection and analysis, catering to various marketing strategies and customer engagement efforts.

Meta Ads comparison

Analyzify vs Facebook Sales Channel's solution for Meta Ads

FeatureAnalyzifyFacebook Sales ChannelLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Analyzify against Facebook Sales Channel
How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

How does Facebook Sales Channel work?

The Facebook Sales Channel implements free Facebook Pixel tracking, including a basic implementation of Meta Conversions API.

Does Facebook Sales Channel work with Shopify?

Yes, Facebook Sales Channel is installed on 2.80M Shopify sites according to the latest stats from BuiltWith.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Facebook Sales Channel suitable for Enterprise brands?

Facebook Sales Channel is used by 1500 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Which marketing tools does Facebook Sales Channel support?

Facebook Sales Channel supports Meta Ads.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

Who owns Facebook Sales Channel?

Facebook Sales Channel is owned by Shopify and run out of Ontario, Canada.

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