Analyzify vs Facebook Sales Channel
Is Analyzify or Facebook Sales Channel a better data solution for Shopify brands?
What is Analyzify?
Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.
What is Facebook Sales Channel?
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify.
Analyzify vs Facebook Sales Channel comparison
| Feature | Analyzify | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ |  | ✔️ |
| Fully automatic, no code setup | | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | | |
| Identity resolution to boost audiences | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Analyzify offers easy integration with various marketing platforms, including Google Tag Manager and Google Analytics 4, focusing on Shopify data insights. In contrast, Facebook Sales Channel provides a built-in, no-code connector for Meta Ads, emphasizing automation. Littledata stands out with identity resolution, server-side tracking, and automatic checkout step tracking, enhancing audience targeting and data accuracy. While Analyzify and Facebook Sales Channel focus on specific integrations, Littledata combines comprehensive features for deeper insights and improved tracking capabilities.
Reviews comparison
Analyzify vs Facebook Sales Channel's customer reviews
| Analyzify | Facebook Sales Channel | Littledata | |
|---|---|---|---|
| Example product review | "Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting." | "Tracking is inaccurate, ad spend wasted, and support is unhelpful...data doesn’t match up, making it impossible to optimize campaigns." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles." | "Cannot get anyone to follow through and help me... I get bounced around from tech support person to another." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Analyzify vs Facebook Sales Channel's monthly subscription cost
| Store size | Analyzify | Facebook Sales Channel | Littledata |
|---|---|---|---|
| 50 orders / month | $ | $0 | $39 |
| 500 orders / month | $ | $0 | $149 |
| 5,000 orders / month | $ | $0 | $349 |
| 20,000 orders / month | $ | $0 | $799 |
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Supported data destinations
| Destination | Analyzify | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | | ✔️ |
| TikTok | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Analyzify offers a comprehensive server-side tracking solution that integrates with multiple data destinations, including Google Analytics, Meta Ads, TikTok, and Google Ads, providing detailed insights across various platforms. In contrast, the Facebook Sales Channel primarily focuses on Meta Ads, optimizing ad performance within the Facebook ecosystem. Littledata expands tracking capabilities further by integrating with a wider range of platforms, including Pinterest, Klaviyo, Segment, and Attentive, in addition to Google Analytics, Meta Ads, TikTok, and Google Ads. This allows for more diverse data collection and analysis, catering to various marketing strategies and customer engagement efforts.
Meta Ads comparison
Analyzify vs Facebook Sales Channel's solution for Meta Ads
| Feature | Analyzify | Facebook Sales Channel | Littledata |
|---|---|---|---|
| Key benefits | |||
| Fully automatic setup | | ✔️ | ✔️ |
| 100% accurate revenue in Meta | | | ✔️ |
| Boost to Event Match Quality Score | | | ✔️ |
| Pre-purchase audiences based on first-party data | | | ✔️ |
| Target subscriptions vs one-time purchases | | | ✔️ |
| AddToCart | |||
| Via Conversions API | | | ✔️ |
| InitiateCheckout | |||
| Via Conversions API | | | ✔️ |
| Includes all checkout steps | | | ✔️ |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | | | ✔️ |
| Includes recurring orders | | | ✔️ |
| Filters to exclude orders from some channels | | | ✔️ |
| New vs Returning customer conversions | | | ✔️ |
