Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.
Shopify has a built in free connector for Meta Ads as part of the Facebook Sales Channel. This was built in 2021 and is maintained by Shopify. Facebook Sales Channel is used by 2.80M Shopify sites according to BuiltWith.
Feature | Analyzify | Facebook Sales Channel | Littledata |
---|---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
30 day free trial | ✔️ | ✔️ | ✔️ |
Public statement of privacy compliance | ✔️ | ✔️ | ✔️ |
Fully automatic, no code setup | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
Identity resolution to boost audiences | ✔️ | ||
Server-side tracking | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Analyzify offers a user-friendly way to connect Shopify with various marketing platforms like Google Tag Manager and Google Analytics 4, focusing on valuable insights from Shopify data. It supports platforms beyond Shopify and emphasizes privacy compliance.
In contrast, Facebook Sales Channel provides a seamless, no-code setup specifically for Meta Ads, leveraging Shopify's built-in capabilities. While it simplifies integration with Facebook, it lacks the broader platform compatibility of Analyzify.
Littledata stands out with features like identity resolution and server-side tracking, enhancing audience targeting and ensuring comprehensive data collection. It also offers automatic tracking of checkout extensibility, making it robust for eCommerce analytics.
Overall, Analyzify excels in versatility, Facebook Sales Channel is optimal for Meta Ads, and Littledata provides advanced tracking and audience insights.
Store size | Analyzify | Facebook Sales Channel | Littledata |
---|---|---|---|
50 orders / month | $ | $0 | $39 |
500 orders / month | $ | $0 | $149 |
5,000 orders / month | $ | $0 | $349 |
20,000 orders / month | $ | $0 | $799 |
Destination | Analyzify | Facebook Sales Channel | Littledata |
---|---|---|---|
Meta Ads | ✔️ | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | |
Google Ads | ✔️ | ✔️ | |
✔️ | |||
Klaviyo | ✔️ | ||
Segment | ✔️ | ||
Attentive | ✔️ |
Analyzify offers a comprehensive server-side tracking solution that integrates with multiple data destinations, including Google Analytics, Meta Ads, TikTok, and Google Ads, providing detailed insights across various platforms. In contrast, the Facebook Sales Channel primarily focuses on Meta Ads, optimizing ad performance within the Facebook ecosystem. Littledata expands tracking capabilities further by integrating with a wider range of platforms, including Pinterest, Klaviyo, Segment, and Attentive, in addition to Google Analytics, Meta Ads, TikTok, and Google Ads. This allows for more diverse data collection and analysis, catering to various marketing strategies and customer engagement efforts.
Feature | Analyzify | Facebook Sales Channel | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ||
Checkout steps | |||
Via Conversions API | ✔️ | ||
Includes all checkout steps | ✔️ | ||
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ||
Includes recurring orders | ✔️ | ||
Filters to exclude orders from some channels | ✔️ |