Most mid-market Shopify brands do not stall because of budget, headcount, or product quality. They stall because of…

Why Mid-Market Shopify Brands Stall: AI, Internationalization, and the Tracking Problem

A conversation with Colyn Montgomery from Tempo on AI, Meta ads, measurement, and what Shopify brands should actually…

The Creative Bottleneck in Ecommerce: Why Shopify brands need better workflow, not just better ads

Most ecommerce teams think their data problem is a dashboard problem. They’ll say things like: Then they blame…

There's a version of the Recharge story that looks clean from the outside. Bootstrap a Shopify app. Catch…

Most brands only ever see a handful of Klaviyo accounts. So “best practice” tends to mean a template…

In this blogpost, we’ll break down what modeled attribution in GA4 really means, how to approach conversion modeling…

Email marketing continues to shine as one of the most powerful tools for DTC brands. Its ability to…

What is an abandoned cart? When a shopper visits your store, chooses a product, adds it to the…

Klaviyo is the most popular choice for retention marketing (email and SMS) for Shopify brands, and to celebrate…

Each year, The Lead honors 50 digitally native, direct-to-consumer (DTC) brands that are challenging the industry norms and…

From DTC brands to tech partners and agencies, female-run businesses are flourishing in the ecommerce landscape. In fact, 53%…

Customer retention at its simplest is the ability of a business to keep its customer base loyal. It’s…