Wunderkind vs Analyzify

Is Wunderkind or Analyzify a better data solution for Shopify brands?

What is Wunderkind(formerly Bounce X)?

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale.

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.

Wunderkind vs Analyzify comparison

Feature	Wunderkind	Analyzify	Littledata
Customer data to marketing platforms	✔️	✔️	✔️
Identity resolution to boost audiences	✔️		✔️
Works with platforms other than Shopify	✔️	✔️
30 day free trial		✔️	✔️
Founder owned and led		✔️	✔️
Server-side tracking			✔️
Fully automatic, no code setup			✔️
Automatic tracking of checkout steps			✔️
No-code setup for Shopify Hydrogen			✔️

Wunderkind excels in identity resolution and AI-driven performance marketing, focusing on customer acquisition and retention at scale. Analyzify simplifies data integration with platforms like Google Tag Manager and Google Analytics, offering a user-friendly experience. Littledata stands out with its fully automatic, no-code setup and server-side tracking, enhancing data accuracy. It combines features from both competitors, including identity resolution and automatic tracking of checkout steps, while also providing a 30-day free trial and being founder-led. This makes Littledata a comprehensive solution for tracking and data collection in ecommerce.

Reviews comparison

Wunderkind vs Analyzify's customer reviews

	Wunderkind	Analyzify	Littledata
Example product review	"I don't feel like the service or partnership is as professional or helpful as it could be...just serving as a base-level for our trigger and SMS programs."	"Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting."	"We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review	"Wunderkind has been receptive to this feedback... it's disappointing that this has been an ongoing issue."	"Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles."	"Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
Link			Read more reviews

Cost comparison

Wunderkind vs Analyzify's monthly subscription cost

Store size	Wunderkind	Analyzify	Littledata
50 orders / month	$	$	$39
500 orders / month	$	$	$149
5,000 orders / month	$	$	$349
20,000 orders / month	$	$	$799

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Supported data destinations

Destination	Wunderkind	Analyzify	Littledata
Klaviyo	✔️		✔️
Attentive	✔️		✔️
Google Analytics		✔️	✔️
Meta Ads		✔️	✔️
TikTok		✔️	✔️
Google Ads		✔️	✔️
Pinterest			✔️
Segment			✔️

Wunderkind focuses on customer engagement through personalized messaging, integrating primarily with Klaviyo and Attentive for targeted marketing. Analyzify provides a broader analytics framework, connecting to major platforms like Google Analytics, Meta Ads, TikTok, and Google Ads for comprehensive data insights. Littledata offers a similar range of analytics destinations as Analyzify but adds integrations with Pinterest and Klaviyo, enhancing marketing capabilities. The main difference lies in Wunderkind's emphasis on direct customer interaction, while Analyzify and Littledata prioritize extensive data tracking and analytics across multiple advertising platforms.

Benefits of Littledata

Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.

100% of revenue tracked

Enhanced identity resolution

Connectors for all popular marketing channels

Comparing Wunderkind against Analyzify

Can I switch from Wunderkind to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wunderkind setup.

Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

How does Wunderkind work?

What Wunderkind is doing is aggregating consumer profiles across the thousands of brands it works with (and has previously worked with) to resell as the “Wunderkind Identity Network”. This can grow your email marketing audience, but potentially at the expense of higher spam and privacy complaints.

Does Wunderkind work with Shopify?

Yes, Wunderkind is installed on 1000 Shopify sites according to the latest stats from BuiltWith.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Wunderkind suitable for Enterprise brands?

Wunderkind is used by 663 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Wunderkind support?

Wunderkind supports Klaviyo and Attentive.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Wunderkind?

Wunderkind(formerly Bounce X) is an independent private company headquartered in New York. Bill Ingram is Wunderkind's CEO.