Triple Whale vs Analyzify

Is Triple Whale or Analyzify a better data solution for Shopify brands?

Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.


Triple Whale vs Analyzify comparison

FeatureTriple WhaleAnalyzifyLittledata
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
Fully automatic, no code setup✔️minus✔️
Identity resolution to boost audiences✔️minus✔️
30 day free trialminus✔️✔️
Marketing reporting✔️minusminus
Proprietary attribution model✔️minusminus
Works with platforms other than Shopifyminus✔️minus
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Triple Whale excels in marketing reporting and a proprietary attribution model, offering a fully automatic setup tailored for Shopify Plus brands. Analyzify focuses on ease of integration with various platforms and provides valuable insights from Shopify data. Littledata stands out with server-side tracking and automatic checkout step tracking, enhancing data accuracy and user experience. While Triple Whale is strong in analytics and attribution, and Analyzify in integration, Littledata combines the best of both with additional features that improve tracking and audience targeting.

Reviews comparison

Triple Whale vs Analyzify's customer reviews

Triple WhaleAnalyzifyLittledata
Example product review"Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help.""Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve.""Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Triple Whale vs Analyzify's monthly subscription cost

Store sizeTriple WhaleAnalyzifyLittledata
50 orders / month$299$79$39
500 orders / month$549$79$149
5,000 orders / month$1469$79$349
20,000 orders / month$4028$183$799

For 50 orders, Triple Whale is 278% more expensive than Analyzify and 664% more than Littledata. At 500 orders, Triple Whale and Analyzify are equal, while Littledata is 73% cheaper. For 5000 orders, Triple Whale is 1,860% more than Analyzify and 320% more than Littledata. At 20,000 orders, Triple Whale is 2,200% more than Analyzify and 404% more than Littledata. Analyzify consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationTriple WhaleAnalyzifyLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Google Analyticsminus✔️✔️
TikTokminus✔️✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Triple Whale focuses on integrating with marketing platforms like Klaviyo, Meta Ads, and Google Ads to optimize ad performance and customer engagement. Analyzify also connects to Google Analytics, Meta Ads, TikTok, and Google Ads, emphasizing data accuracy and insights for marketing strategies. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, providing extensive tracking and analytics capabilities across various channels. The main difference lies in the breadth of integrations and the specific focus of each solution on marketing optimization versus comprehensive analytics.

Google Ads comparison

Triple Whale vs Analyzify's solution for Google Ads

FeatureTriple WhaleAnalyzifyLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
Real-time tracking of Enhanced Conversions✔️minus✔️
Fully automatic setup✔️minus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Triple Whale vs Analyzify's solution for Meta Ads

FeatureTriple WhaleAnalyzifyLittledata
Key benefits
Boost to Event Match Quality Score✔️minus✔️
Fully automatic setup✔️minus✔️
100% accurate revenue in Metaminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Triple Whale against Analyzify
Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.