Blotout vs Analyzify

Is Blotout or Analyzify a better data solution for Shopify brands?

Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.


Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.


Blotout vs Analyzify comparison

FeatureBlotoutAnalyzifyLittledata
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
Identity resolution to boost audiences✔️minus✔️
Server-side tracking✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
30 day free trialminus✔️✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Blotout focuses on identity resolution and restoring marketing signals in a post-cookie world, enhancing audience targeting and server-side tracking. Analyzify simplifies data integration with platforms like Google Tag Manager and Google Analytics, providing valuable insights from Shopify data. Littledata combines features from both, offering identity resolution, server-side tracking, and automatic, no-code setup, along with automatic tracking of checkout steps. This makes Littledata a more comprehensive solution, especially for those seeking ease of use and detailed tracking capabilities.

Reviews comparison

Blotout vs Analyzify's customer reviews

BlotoutAnalyzifyLittledata
Example product review"After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity.""Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service.""Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Blotout vs Analyzify's monthly subscription cost

Store sizeBlotoutAnalyzifyLittledata
50 orders / month$50$$39
500 orders / month$250$$149
5,000 orders / month$830$$349
20,000 orders / month$2500$$799

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Supported data destinations

DestinationBlotoutAnalyzifyLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Klaviyo✔️minus✔️
Attentive✔️minus✔️
TikTokminus✔️✔️
Postscript✔️minusminus
Pinterestminusminus✔️
Segmentminusminus✔️

Blotout focuses on privacy-centric server-side tracking, offering data destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, which cater to a wide range of marketing and communication needs. Analyzify provides a more streamlined set of destinations, including Google Analytics, Meta Ads, TikTok, and Google Ads, emphasizing integration with major advertising platforms. Littledata offers a comprehensive solution with destinations like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive data collection and analysis across various channels. The main difference lies in the breadth of integrations and focus on privacy versus marketing capabilities.

Google Analytics comparison

Blotout vs Analyzify's solution for Google Analytics

FeatureBlotoutAnalyzifyLittledata
Product list views & clicks
Tracks clicks on product listminus✔️✔️
Tracks products list as you scrollminusminus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked server side for 100% accuracy✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
Includes refundsminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Blotout's purchase tracking for Google Analytics focuses on privacy and does not add new emails to marketing lists, which may limit customer engagement. In contrast, Analyzify and Littledata both offer server-side tracking for 100% accuracy. Analyzify provides a straightforward purchase tracking solution, while Littledata enhances this with features like post-purchase upsells, recurring orders, sales channel filtering, refunds, user-provided data for better attribution, and custom mapping. Littledata's comprehensive approach allows for more detailed insights and improved marketing strategies compared to Blotout and Analyzify.

Google Ads comparison

Blotout vs Analyzify's solution for Google Ads

FeatureBlotoutAnalyzifyLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Blotout vs Analyzify's solution for Meta Ads

FeatureBlotoutAnalyzifyLittledata
Key benefits
Boost to Event Match Quality Score✔️minus✔️
100% accurate revenue in Metaminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Blotout against Analyzify
Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Blotout suitable for Enterprise brands?

Blotout is used by 26 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript and Attentive.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.