
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.
| Feature | Blotout | Analyzify | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Founder owned and led | ✔️ | ✔️ | ✔️ |
| Identity resolution to boost audiences | ✔️ | ✔️ | |
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ✔️ | |
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Blotout focuses on identity resolution to enhance audience targeting in a post-cookie environment, directly integrating with Shopify's servers. It aims to restore marketing signals by identifying returning customers. Analyzify simplifies data insights from Shopify, offering easy connections to analytics platforms but lacks identity resolution. Littledata combines features from both, providing identity resolution, server-side tracking, and automatic setup, along with a 30-day free trial. This makes Littledata superior for those seeking comprehensive tracking and data collection without coding, while also addressing audience identification effectively.
| Blotout | Analyzify | Littledata | |
|---|---|---|---|
| Example product review | "After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity." | "Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service." | "Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Blotout | Analyzify | Littledata |
|---|---|---|---|
| 50 orders / month | $79 | $79 | $39 |
| 500 orders / month | $400 | $79 | $199 |
| 5,000 orders / month | $1980 | $79 | $449 |
| 20,000 orders / month | $5000 | $183 | $1390 |
For 50 orders, Blotout and Analyzify are equal, while Littledata is 50% cheaper. At 500 orders, Blotout and Analyzify remain the same, with Littledata 62.75% less expensive. For 5,000 orders, Analyzify is significantly cheaper at 96% less than Blotout, while Littledata is 82.4% cheaper. At 20,000 orders, Analyzify is 96.34% less than Blotout, and Littledata is 84.02% cheaper. Overall, Littledata consistently offers the lowest pricing across all order volumes.
| Destination | Blotout | Analyzify | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | |
| ✔️ | |||
| Segment | ✔️ |
Blotout focuses on privacy-centric data collection, offering destinations like Klaviyo and Attentive, which are tailored for email and SMS marketing. Analyzify provides integration with TikTok, catering to brands leveraging that platform for advertising. Littledata includes a broader range of destinations, such as Pinterest and Segment, enhancing its versatility for various marketing channels. Overall, Blotout emphasizes privacy and specific marketing tools, Analyzify targets TikTok users, while Littledata offers a comprehensive suite for diverse marketing needs.
| Feature | Blotout | Analyzify | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks clicks on product list | ✔️ | ✔️ | |
| Tracks products list as you scroll | ✔️ | ||
| Consistent product identifier in GA4 | ✔️ | ||
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info | ✔️ | ||
| Tracks remove from cart | ✔️ | ||
| Checkout steps | |||
| Tracked via checkout page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| Compatible with checkout extensibility | ✔️ | ||
| Compatible with accelerated checkouts | ✔️ | ||
| Tracks all checkout steps | ✔️ | ||
| Purchase | |||
| Direct from Shopify for 100% accuracy | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filter orders by sales channel | ✔️ | ||
| Includes refunds | ✔️ | ||
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
Blotout's purchase tracking for Google Analytics focuses on privacy and does not add new emails to marketing lists, which may limit customer engagement. In contrast, Analyzify and Littledata both offer server-side tracking for 100% accuracy. Analyzify provides a straightforward purchase tracking solution, while Littledata enhances this with features like post-purchase upsells, recurring orders, sales channel filtering, refunds, user-provided data for better attribution, and custom mapping. Littledata's comprehensive approach allows for more detailed insights and improved marketing strategies compared to Blotout and Analyzify.
| Feature | Blotout | Analyzify | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Blotout | Analyzify | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | |
| 100% accurate revenue in Meta | ✔️ | ||
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
