Blotout focuses on identity resolution to enhance audience targeting in a post-cookie environment, helping to identify returning customers who appear anonymous. Its server-side tracking and integration with various marketing platforms make it versatile beyond Shopify.

Analyzify emphasizes ease of use, offering a straightforward connection between Shopify and analytics tools like Google Tag Manager and Google Analytics 4. It provides a 30-day free trial and ensures privacy compliance, but lacks advanced identity resolution features.

Littledata combines features from both Blotout and Analyzify, offering identity resolution, server-side tracking, and automatic setup without coding. It also includes a 30-day free trial and privacy compliance, along with automatic tracking of checkout extensibility, making it a comprehensive solution for data collection and insights.

In summary, Blotout excels in identity resolution, Analyzify in ease of integration, and Littledata in automation and comprehensive features.

Blotout focuses on privacy-centric server-side tracking, offering data destinations like Google Analytics, Meta Ads, Klaviyo, Google Ads, Postscript, and Attentive, which cater to a wide range of marketing and communication needs. Analyzify provides a more streamlined set of destinations, including Google Analytics, Meta Ads, TikTok, and Google Ads, emphasizing integration with major advertising platforms. Littledata offers a comprehensive solution with destinations like Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive data collection and analysis across various channels. The main difference lies in the breadth of integrations and focus on privacy versus marketing capabilities.

Blotout's purchase tracking for Google Analytics focuses on privacy and does not add new emails to marketing lists, which may limit customer engagement. In contrast, Analyzify and Littledata both offer server-side tracking for 100% accuracy. Analyzify provides a straightforward purchase tracking solution, while Littledata enhances this with features like post-purchase upsells, recurring orders, sales channel filtering, refunds, user-provided data for better attribution, and custom mapping. Littledata's comprehensive approach allows for more detailed insights and improved marketing strategies compared to Blotout and Analyzify.