Is Blotout or Analyzify a better data solution for Shopify brands?
Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them. Blotout connects Shopify to Google Analytics, Meta Ads, Klaviyo and Google Ads, and is used by 900 Shopify sites according to BuiltWith.
Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify connects Shopify to Google Analytics, Meta Ads, TikTok and Google Ads, and is used by 1,200 Shopify sites.
Feature | Blotout | Analyzify |
---|---|---|
Works with platforms other than Shopify | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | |
Server-side tracking | ✔️ | |
30 day free trial | ✔️ | |
Public statement of privacy compliance | ✔️ |
Destination | Blotout | Analyzify |
---|---|---|
Google Ads | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ |
Klaviyo | ✔️ | |
TikTok | ✔️ |
Feature | Blotout | Analyzify |
---|---|---|
Product list views & clicks | ||
Tracks clicks on product list | ✔️ | |
Add to Cart event | ||
Tracked client-side | ✔️ | ✔️ |
Checkout steps | ||
Tracked only for Shopify Plus | ✔️ | |
Purchase event | ||
Tracked server side | ✔️ | ✔️ |
Feature | Blotout | Analyzify |
---|---|---|
Google Ads Conversions | ||
Client-side Enhanced Conversions | ✔️ |
Feature | Blotout | Analyzify |
---|---|---|
Key benefits | ||
Boost to Event Match Quality Score | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |