Analyzify vs Triple Whale

Is Analyzify or Triple Whale a better data solution for Shopify brands?

Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily. Analyzify is used by 1,200 Shopify sites.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand. Triple Whale is used by 18,000 Shopify sites according to BuiltWith.


You could use both Analyzify for accurate data, and Triple Whale for reporting

Analyzify vs Triple Whale comparison

FeatureAnalyzifyTriple WhaleLittledata
Customer data to marketing platforms✔️✔️✔️
30 day free trial✔️minus✔️
Public statement of privacy compliance✔️minus✔️
Fully automatic, no code setupminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
Server-side trackingminusminus✔️
Automatic tracking of checkout extensibilityminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Analyzify offers a straightforward integration of Shopify data with marketing platforms like Google Tag Manager and Google Analytics 4, emphasizing ease of use. It provides a 30-day free trial and a public statement of privacy compliance, making it appealing for brands concerned about data privacy. However, it may lack some advanced features found in competitors.

Triple Whale focuses on marketing reporting and a proprietary attribution model, offering a fully automatic, no-code setup. It excels in analytics and audience management but may not provide the same level of integration flexibility as Analyzify.

Littledata also features a 30-day free trial and privacy compliance, with a strong emphasis on identity resolution and server-side tracking. Its fully automatic setup and automatic tracking of checkout extensibility make it robust for ecommerce analytics.

In summary, Analyzify is user-friendly, Triple Whale is comprehensive in analytics, and Littledata offers advanced tracking capabilities.

Cost comparison

Analyzify vs Triple Whale's monthly subscription cost

Store sizeAnalyzifyTriple WhaleLittledata
50 orders / month$$299$39
500 orders / month$$549$149
5,000 orders / month$$1469$349
20,000 orders / month$$4028$799

Supported data destinations

DestinationAnalyzifyTriple WhaleLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
TikTok✔️minus✔️
Klaviyominus✔️✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Analyzify focuses on integrating data with Google Analytics, Meta Ads, TikTok, and Google Ads, providing a robust solution for tracking user behavior across these platforms. Triple Whale, on the other hand, emphasizes Klaviyo alongside Meta Ads and Google Ads, catering more to email marketing and advertising analytics. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive tracking across various marketing channels and customer engagement platforms. This diversity enables more comprehensive insights into customer interactions and marketing effectiveness.

Google Ads comparison

Analyzify vs Triple Whale's solution for Google Ads

FeatureAnalyzifyTriple WhaleLittledata
Google Ads Conversions
Server-side Enhanced Conversionsminus✔️✔️
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Analyzify vs Triple Whale's solution for Meta Ads

FeatureAnalyzifyTriple WhaleLittledata
Added to Cart trigger
Via Conversions APIminusminus✔️
Checkout steps
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase event
Via Conversions API✔️✔️✔️
New vs Returning customer conversionsminus✔️minus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Analyzify against Triple Whale
How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.

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