Analyzify vs Triple Whale

Is Analyzify or Triple Whale a better data solution for Shopify brands?

Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.


Triple Whale competitors

What is Triple Whale?

Triple Whale allows you to easily manage and automate analytics, attribution, merchandising, forecasting & more — in the palm of your hand.


Analyzify vs Triple Whale comparison

FeatureAnalyzifyTriple WhaleLittledata
Customer data to marketing platforms✔️✔️✔️
Founder owned and led✔️✔️✔️
30 day free trial✔️minus✔️
Fully automatic, no code setupminus✔️✔️
Identity resolution to boost audiencesminus✔️✔️
Works with platforms other than Shopify✔️minusminus
Marketing reportingminus✔️minus
Proprietary attribution modelminus✔️minus
Server-side trackingminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Analyzify simplifies data integration from Shopify to marketing platforms like Google Tag Manager and Google Analytics 4, offering a 30-day free trial. It’s founder-owned and works with platforms beyond Shopify. In contrast, Triple Whale focuses on marketing reporting and a proprietary attribution model, emphasizing automation and ease of use. Littledata stands out with its server-side tracking and automatic checkout step tracking, providing a fully automatic, no-code setup and identity resolution, which enhances audience targeting. Overall, Littledata offers more comprehensive tracking and automation features compared to both Analyzify and Triple Whale.

Reviews comparison

Analyzify vs Triple Whale's customer reviews

AnalyzifyTriple WhaleLittledata
Example product review"Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting.""Integration problem...can't install the store application. The system says I'm already using the app, but I can't log in. The chat on the website and email support does not answer. No help.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles.""Triple Whale’s customer service has been one of the worst experiences... Critical issues take days to resolve.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Analyzify vs Triple Whale's monthly subscription cost

Store sizeAnalyzifyTriple WhaleLittledata
50 orders / month$79$299$39
500 orders / month$79$549$149
5,000 orders / month$79$1469$349
20,000 orders / month$183$4028$799

For an online store with 50 orders, Analyzify is 73% cheaper than Triple Whale and 50% more expensive than Littledata. At 500 orders, Analyzify and Triple Whale are equal, while Littledata is 88% more expensive. With 5000 orders, Analyzify is 95% cheaper than Triple Whale and 77% cheaper than Littledata. For 20000 orders, Analyzify is 95% cheaper than Triple Whale and 77% cheaper than Littledata. Overall, Analyzify consistently offers the lowest pricing across all order volumes.

Supported data destinations

DestinationAnalyzifyTriple WhaleLittledata
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
TikTok✔️minus✔️
Klaviyominus✔️✔️
Pinterestminusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Analyzify focuses on integrating data with Google Analytics, Meta Ads, TikTok, and Google Ads, providing a robust solution for tracking user behavior across these platforms. Triple Whale, on the other hand, emphasizes Klaviyo alongside Meta Ads and Google Ads, catering more to email marketing and advertising analytics. Littledata offers a broader range of destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for extensive tracking across various marketing channels and customer engagement platforms. This diversity enables more comprehensive insights into customer interactions and marketing effectiveness.

Google Ads comparison

Analyzify vs Triple Whale's solution for Google Ads

FeatureAnalyzifyTriple WhaleLittledata
Google Ads Conversions
Tracked direct from Shopify's serversminus✔️✔️
Real-time tracking of Enhanced Conversionsminus✔️✔️
Fully automatic setupminus✔️✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Analyzify vs Triple Whale's solution for Meta Ads

FeatureAnalyzifyTriple WhaleLittledata
Key benefits
Boost to Event Match Quality Scoreminus✔️✔️
Fully automatic setupminus✔️✔️
100% accurate revenue in Metaminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Analyzify against Triple Whale
Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

Can I switch from Triple Whale to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Triple Whale setup.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

How does Triple Whale work?

Triple Whale Pixel tracks customers on your site and reports on that activity (similar to Google Analytics). Triple Whale Sonar enriches customer data and feeds this into your marketing channels.

Does Triple Whale work with Shopify?

Yes, Triple Whale is installed on 18,000 Shopify sites according to the latest stats from BuiltWith.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by 20 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Triple Whale suitable for Enterprise brands?

Triple Whale is used by 72 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Which marketing tools does Triple Whale support?

Triple Whale supports Klaviyo, Meta Ads and Google Ads.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

Who owns Triple Whale?

Triple Whale is an independent private company headquartered in Columbus, Ohio. Maxx Blank is Triple Whale's CEO.