What is browse abandonment? Browse abandonment happens when a visitor is browsing your ecommerce site but leaves without…

Cutting browse abandonment with Klaviyo

Klaviyo is the most popular choice for retention marketing (email and SMS) for Shopify brands, and to celebrate…

The Top 10 Klaviyo Integrations for Shopify Stores

Integration alert! You can now track Yotpo Subscriptions and Yotpo SMS in GA4 with Littledata. Say hello to…

GA4 integration for Yotpo Subscriptions and Yotpo SMS

If win-back campaigns aren’t a part of your retention strategy, you’re leaving money on the table. But how…

Segment recipe: Build an effective win-back campaign with Shopify and Klaviyo

Each year, The Lead honors 50 digitally native, direct-to-consumer (DTC) brands that are challenging the industry norms and…

Which DTC brands are topping The Lead's Foremost 50?

Every good business runs on good data. It doesn’t matter if you’re choosing a store design, analyzing your…

Shopify Analytics: Everything You Need to Know

Is Segment a good customer data platform (CDP) for ecommerce? We hear that question a lot at Littledata,…

How Littledata handles User ID for Shopify and Segment

On 1st March 2021 Shopify is permanently removing scripts added in the ‘Additional Google Analytics JavaScript’ preference. This field has been hidden for some time, but was previously used to inject all kinds of additional scripts into the checkout pages. Why is Shopify removing these additional sc

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