Most ecommerce teams think their data problem is a dashboard problem. They’ll say things like: Then they blame…

Data accuracy is a growth lever for ecommerce teams

AI has quietly taken over your ad account. Meta and Google are no longer simply showing ads to…

The Data Layer for Shopify: Fixing the Signal Problem Behind Meta and Google Ads

In this blogpost, we’ll break down what modeled attribution in GA4 really means, how to approach conversion modeling…

Modeled Attribution in GA4: Which Channels Matter?

Tracking and collection are the first steps. While there are a few different ways that ecommerce businesses can…

What Shopify brands need to know about server-side tracking

Customer Data Platforms (CDPs) have become a growing topic of conversation with the brands I work with, with…

Your Shopify Brand Doesn’t Need a CDP

You’ve probably heard that web cookies are dying. Or that they are already dead. And if you work…

The truth about cookies and attribution

The key to growing your ecommerce subscriptions is understanding your customers — why they subscribe, pause, churn, or…

How to create segments for subscription orders in Google Analytics 4

There have been rumors circulating about the latest version of Shopify checkout not supporting Google Tag Manager (GTM).…

Is Shopify cutting off GTM support in the new checkout?

Every good business runs on good data. It doesn’t matter if you’re choosing a store design, analyzing your…

Shopify Analytics: Everything You Need to Know

If you're a Shopify store owner using both Shopify analytics and Google Analytics, you're probably familiar with the…

Shopify Analytics vs. Google Analytics: Why don't they match?

Many of our customers come to us with a similar question: "how do I measure ecommerce lifetime value (LTV)?"…

Two ways to calculate customer lifetime value for ecommerce using Google Analytics data

On 1st March 2021 Shopify is permanently removing scripts added in the ‘Additional Google Analytics JavaScript’ preference. This field has been hidden for some time, but was previously used to inject all kinds of additional scripts into the checkout pages. Why is Shopify removing these additional sc

google analytics