There have been rumors circulating about the latest version of Shopify checkout not supporting Google Tag Manager (GTM).…

Is Shopify cutting off GTM support in the new checkout?

Many of our customers come to us with a similar question: "how do I measure ecommerce lifetime value (LTV)?"…

Two ways to calculate customer lifetime value for ecommerce using Google Analytics data

On 1st March 2021 Shopify is permanently removing scripts added in the ‘Additional Google Analytics JavaScript’ preference. This field has been hidden for some time, but was previously used to inject all kinds of additional scripts into the checkout pages. Why is Shopify removing these additional sc

Replacing Additional Google Analytics JavaScript for Shopify stores

Google Analytics is used by tens of millions of websites and apps around the world to measure web…

analytics setup

Is Shopify cutting off GTM support in the new checkout?

Two ways to calculate customer lifetime value for ecommerce using Google Analytics data

Replacing Additional Google Analytics JavaScript for Shopify stores

Is Google Analytics accurate? 6 common issues and how to fix them